Tài liệu Top Telemarketing Techniques docx

[...]... who believes that whether or not a company can successfully use telemarketing as a sales tool is dictated by who the customer is and what his or her buying habits are Why Companies Use Telemarketing In the next few chapters, you’ll learn some of the ways companies are successfully using telemarketing strategies to: 22 / Top Telemarketing Techniques Find new customers Reduce the costs of sales Expand... client) and have earned a sales commission for myself For me, telemarketing is fun! It’s also challenging and highly rewarding Whether you’re planning to become a full-time telesales professional or you hope to develop telemarketing skills that can be incorporated into your current, more traditional inperson sales efforts, Top Telemarketing Techniques shares much of the knowledge I have painstakingly... Learn From This Book Top Telemarketing Techniques is all about using the telephone to enhance sales, fostering better relationships with customers, and how to make it easier to target prospects Much of what you’ll be reading within this book focuses on building the skills you need to become a top- notch telemarketer or telesales professional, whether you’re engaged in inbound or outbound telemarketing Depending... utilizing them Once you develop a basic understanding of each skill involved in the telemarketing process, however, it’s up to you to practice and hone those skills and discover how to properly incorporate them into the telesales work you are or will be doing If you’re already engaged in telemarketing, Top Telemarketing Techniques will offer you proven strategies for enhancing your skills in order to... telemarketer, you also have the personality, internal drive, and mindset needed Chapter 3 focuses on various types of telemarketing and telesales jobs and how to pursue a career in this field From this chapter, you’ll discover what skills and personality traits a 20 / Top Telemarketing Techniques typical telemarketing or telesales job requires, what the job responsibilities include, and what types of people typically...Chapter 11 Sales Techniques the Pros Use 169 Chapter 12 Common Telemarketing Mistakes to Avoid 181 Chapter 13 Telemarketing Tools You Can Use 191 Chapter 14 The Experts Speak Out 211 Conclusion Prepare to Kick Off Your Telemarketing Efforts 235 Appendix A Know the Laws—Before You Pick Up the Telephone 237 Appendix B Don’t Get Caught Up In Telemarketing Fraud 241 Appendix C Make... responsibilities will vary greatly, so it’s important that the right people, with the right skills, be used Top Telemarketing Techniques will help companies define their needs and assist people in perfecting their telemarketing skills to properly fulfill those needs In the next chapter, you’ll learn more about telemarketing and how it’s used by companies Chapter 3 focuses on various job opportunities and career... be done from anywhere In fact, millions of the dollars I have generated in sales thus far in my career have been from my 11 12 / Top Telemarketing Techniques home office, which gives me the ability to earn the income I desire yet have the flexible daily schedule I enjoy Telemarketing is more than a job for me It’s become my passion! I can only begin to describe the excitement and sense of accomplishment... the phone rings at the most inopportune time, that same word can conjure up feelings of annoyance, frustration, or fear of being caught up in some type of scam 14 / Top Telemarketing Techniques The Merriam-Webster Dictionary defines telemarketing as the marketing of goods or services by telephone It’s a word that was added to the dictionary back in 1980, when it became obvious that the telephone was... have prequalified prospects knocking at your door or calling you on the phone 18 / Top Telemarketing Techniques In the time it takes you to make just one in-person sales call, you could stay at your office, pick up the telephone, and potentially reach dozens, if not hundreds, of potential prospects, using basic outbound telemarketing efforts Likewise, for far less than the cost of running a print, radio, .