COURSE INTERNATIONAL BUSINESS (INE 2028 e) FINAL ASSIGNMENT

COURSE: INTERNATIONAL BUSINESS (INE 2028 E*) FINAL ASSIGNMENT Instructor: Nguyen Thi Thanh Mai Name of student: Nguyen Thuy Hang Date of birth: 17/12/2001 Student ID: 19051459 Hanoi, 2021 CONTENT PART ESSAY PART CASE STUDY ANALYSIS Introduction of Coca- Cola 1.1 A brief introduction of Coca Cola’s history 1.2 Products and services portfolio 1.3 Markets International Business Strategy 2.1 Entry market strategy in Viet Nam 2.1.1 Features of the Vietnamese market 2.1.2 Consumption trends of Vietnamese people 2.1.3 Coca-Cola's method of entering the Vietnamese market 2.2 Global marketing strategy 2.2.1 Appropriate product strategy 2.2.1.1 Consistent product quality assurance across all countries 2.2.1.2 Adjust products to suit the market and consumer tastes 2.2.1.3 Product design 2.2.2 Price strategy 2.2.3 Extensive product distribution system 2.2.4 Promotion strategy Influence of Covid-19 Pandemic and digital transformation tendency on the company’s international business strategy Conclusion PART COURSE REFLECTION 10 PART ESSAY As our world has become more globalized and digitalized, will national differences decline as the roadblock to international business management, or will they continue to be major barriers? Defense your answer and provide some examples of multinational companies management practice Answer: We have been moving away from a world in which national economies were relatively self-contained entities, isolated from each other by barriers to cross-border trade and investment; by distance, time zones, and language; and by national differences in government regulation, culture, and business systems And we are moving toward a world in which barriers to cross-border trade and investment are declining; perceived distance is shrinking due to advances in transportation and telecommunications technology; material culture is starting to look similar the world over; and national economies are merging into an interdependent, integrated global economic system However, I believe that national differences is still major barriers that multinational companies need to face The argument I mention is “Culture is a major roadblock to international business management which development of technology can not interfere” According to Hofstede and Namenwirth and Weber, culture as a system of values and norms that are shared among a group of people and that when taken of together constitute a design for living By values we mean abstract ideas about what a group believes to be good, right, and desirable such as individual freedom, democracy, truth, justice, honesty, loyalty, social obligations, collective responsibility, the role of women, love, sex, marriage, Put differently values are shared assumptions about how things ought to be (Mead, 1994) By norms, we mean the social rules and guidelines that prescribe appropriate behavior in particular situations that is included folkways and mores The French nation can be thought of as the political embodiment of French culture, the nation of Canada has at least three cultures—an Anglo culture, a French-speaking “Quebecois” culture, and a Native American culture Similarly, many African nations have important cultural differences between tribal groups, as exhibited in the early 1990s when Rwanda dissolved into a bloody civil war between two tribes, the Tutsis and Hutus Africa is not alone in this regard India is composed of many distinct cultural groups Culture includes of religion, political philosophy, social structure, language, education and economic philosophy Thus, the customs and culture of a country have been deeply ingrained in the mind and formed tens of thousands of years ago Each country has its own cultural identity, which becomes their reason for living Therefore, no matter how much technology develops, these lifestyles and cultures cannot be changed This will always be the problem that multinational companies, when wanting to penetrate the market of a certain country, need to truly understand the culture and identity of that nation to be successful For example: - Gerber is a baby food owned by Nestle, they are the pioneers to enter the African market, this brand uses the same packaging as in the US (picture of a cute baby above) label) After a period of not selling the product, they discovered that companies in Africa frequently use the image of the label as what is in the packaging for a reason that most Africans cannot read - Parket Pen in Mexico When Parker entered the market for ballpoint pens in Mexico, their advertisement read "It won't leak in your pocket and embarrass you" tangled) However, Mexicans think that "embarrass" (trouble) means (embarazar), so the ad is understood as "It won't leak in your pocket and make you pregnant" your pocket, but it also makes you pregnant.” These are prime examples of companies not taking their language learning seriously in the markets they want to expand into It only takes a few minutes for translation experts to spot these blunders But wait, Parker still didn't realize his mistake Continuing in the South American market, they released a pen called "The Jotter" and here people pronounce the word "jockstrap" (a kind of supportive underwear for boys) (advertisingvietnam, 2019) Many multinational companies have had problems expanding their brands in the world because they have not focused on research to understand the culture of the new market This has caused some brands to fail, lose millions of dollars, and with it, start over from zero But most of all, those blunders are insulting to consumers PART CASE STUDY ANALYSIS Introduction of Coca- Cola 1.1 A brief introduction of Coca Cola’s history The name Coca-Cola beverage is almost considered a symbol of the United States, not only in the US but almost in 200 countries around the world The product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886 Dr John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola, and carried a jug of the new product down the street to Jacobs' Pharmacy, where it was sampled, pronounced "excellent" and placed on sale for five cents a glass as a soda fountain drink Carbonated water was teamed with the new syrup to produce a drink that was at once "Delicious and Refreshing," a theme that continues to echo today wherever Coca-Cola is enjoyed (CocaCola, n.d.) 1891: Realizing the great potential of Coca-Cola, Asa G.Candler decided to buy back the formula as well as the entire ownership of Coca-Cola for $ 2,300 1892: Candler and other collaborators established a joint stock company to produce syrups in Georgia and named it "The Coca-Cola Company" Since then, the Coca-Cola logo has appeared all over the United States with a massive advertising campaign 1893: The Coca-Cola brand was first registered for industrial property rights at the US Palant office 1897: Coca-Cola begins to be introduced to several cities in Canada and Honolulu Candler signed the contract with investors, he turned Coca-Cola from nothing to become the "national soul, national drug" beverage of the United States 1906: Coca-Cola expands into foreign markets by building its first overseas bottling plant in Havana, Cuba 1915: A special and unique outstanding Coca-Cola bottle was born by the design of the Root cup company This type of bottle is designed based on the curve of a Coke bean 1916: to avoid counterfeiting of this water, Candler patented this particular bottle and is used to this day 1919: Candler's heirs sell the Coca-Cola company to Ernest Woodruff, an Atlanta banker, for $25 million Four years later, Ernest Woodfuff's son, Robert Woodruff, was elected executive chairman of the company, beginning six decades of leadership and taking the Coca-Cola company to new heights that no other person could have dreamed of (CocaCola, n.d.) After witnessing the changes and success of this famous beverage, in 1955, Robert Woodruff retired Both Candler and Woodruff are remembered as key witnesses in the early adulthood of the Coca-Cola company After Woodruff's departure, Coca-Cola began another phase of investing in manufacturing new products, new businesses and entry into new markets, different needs in different markets and cultures 1.2 Products and services portfolio Coca-Cola owns and market numerous valuable nonalcoholic beverage brands, including the following: • • • • Sparkling soft drinks: Coca-Cola, Diet Coke/Coca-Cola Light, Coca-Cola Zero Sugar, Fanta, Fresca, Schweppes, Sprite, Thums Up Water, enhanced water and sports drinks: Aquarius, Ciel, Dasani, glacéau smart water, glacéau vitamin water, Ice Dew, I LOHAS, Powerade, Topo Chico Juice, dairy and plant-based beverages: AdeS, Del Valle, fairlife, innocent, Minute Maid, Minute Maid Pulpy, Simply, ZICO Tea and coffee: Ayataka, Costa, doğadan, FUZE TEA, Georgia, Gold Peak, HONEST TEA, Kochakaden (CocaCola, 2020) 1.3 Markets After more than 100 years of establishment and development, Coca-Cola has been present in more than 200 countries worldwide Coca-Cola operates in regions: North America; Latin America; Europe; Eurasia; Asia Pacific; Africa In Asia, Coca-Cola operates in regions: China; India; Japan; Philippines; South Pacific and Korea; West and South East Asia International Business Strategy 2.1 Entry market strategy in Viet Nam 2.1.1 Features of the Vietnamese market After more than 20 years of building an open economy, Vietnam has become a potential market for foreign investors The strength of the Vietnamese market is: a large population, the proportion of the population under the age of 30 accounts for 65%, in addition, Vietnam is also recognized by the world as a market with high safety, high growth rate economic growth for many years at a high level in the region Moreover, Vietnam is a peaceful, politically stable country with one of the lowest labor costs in the world All of the above factors are favorable for Vietnam in attracting foreign investment 2.1.2 Consumption trends of Vietnamese people Vietnamese consumers are realizing that health is an essential part of their lives and a top priority for their product choices If in the past, the needs of Vietnamese consumers only stopped at enough food and clothing, now what they care about is the food and drink they buy that have enough nutritional ingredients, guaranteed to be safe, quality or not Today's consumers have more and more choices, food safety becomes a consideration in purchasing decisions, especially food and beverages With high quality products confirmed by world consumers like Coca-Cola, penetrating the Vietnamese market is not too difficult Moreover, the outstanding advantage of Vietnam is that it is a densely populated country with a high proportion of young population, and these are the best customers, most suitable for traditional Coca-Cola products Vietnamese people often have the habit of buying drinks at the market shops, small stalls near home or on the road, so Coca-Cola has built a nationwide distribution system to bring products to consumers 2.1.3 Coca-Cola's method of entering the Vietnamese market The Coca-Cola brand represents the most successful beverage product in American history Famous for its symbol of trust, originality and inherent refreshment, when entering the Vietnamese market, Coca-Cola still knows how to adapt harmoniously with local consumers through respecting the traditional cultural values of the Vietnamese people Year Method of entering Vietnamese market 1994 Exporting 8/1995 Joint venture between Coca-Cola Indochina and Vinafimex 9/1995 Joint venture between Coca-Cola Indochina and Chuong Duong Beverage Company 1/1998 Joint venture between Coca-Cola Indochina and Da Nang Beverage Company 10/1998 Companies with 100% foreign capital Sources: vnexpress.com; cocacolavietnam.com In the Vietnamese market, Coca-Cola has been present in the South since the 1960s and the products consumed in the market are all imported products By 1975, after the Vietnam War, the company ceased operations When the US government lifted the embargo against Vietnam, with Vietnam's open door policy and the company's market analysis, Coca-Cola decided to re-enter Vietnam With a large population of which 65% are under the age of 30, Vietnam is an attractive market for the Coca-Cola company Coca-Cola came back in February 1994 At this time, Vietnam does not allow the establishment of a 100% foreign owned enterprise, so the only way to be able to operate in the Vietnamese market is to associate business with a company Moreover, after a long time coming back to the market in Vietnam, in order to avoid risks and take advantage of the strengths of domestic partners, the choice of operation in the form of a joint venture of Coca-Cola is completely reasonable For the Vietnamese market, although investing in the form of a joint venture, with the motto that they not want to be shared power in management as well as decision power in the implementation of the strategy, so from the very beginning, Coca -cola had intended to establish a 100% foreign owned enterprise In the first time, although the business was not profitable, Coca-Cola Vietnam still actively sponsored Vietnamese sports activities with billions VND, despite fierce opposition from Vietnamese partners In addition, CocaCola is also down the selling price of the product is more than 20%, a can of Coca-Cola in the US is about 10,500 VND, while in Vietnam it is only about 5,000 - 6,000 VND As a result, the Vietnamese partners could not cover the losses and were forced to sell all of their capital to Coca-Cola Thus, Coca-Cola has completed the transformation become a company with 100% foreign capital When Coca-Cola entered Vietnam, Coca-Cola's rival Pepsi was present in the Vietnamese market a few years ago and has built a strong position for itself Therefore, just entering the Vietnamese market, Coca-Cola has opened a series of promotions with discounts, free trials This strategy has two effects: Firstly, creating a buzz for the company, marking the company's presence in the market, attracting the attention of consumers Second, to eliminate weak competitors, to make it easier to dominate the market Domestic beverage companies with a small scale in the form of a production complex, with a small amount of capital, cannot compete with a powerful leading corporation in the world with huge financial strength like Coca-Cola cola Soon the Some competitors in the Vietnamese market had to close down, some changed their business direction to avoid direct confrontation (such as Tribeco's switch to producing fruit-based beverages) And in Vietnam, only Coca-Cola and Pepsi remain in the carbonated beverage market Over 15 years of operation in the Vietnamese market, Coca-Cola has made great contributions to community development and is the leading beverage company in Vietnam The presence of the company is increasingly confirmed through advertising and communication activities along with the development of community relations through sponsorship activities for educational programs, improving people's lives people such as disaster relief, job support for women, … Thus, it can be seen that factors such as politics and law greatly affect the choice of Coca-Cola's method of market penetration For example, in China, the political and legal system is strict, so the form of entry is joint ventures with local companies 2.2 Global marketing strategy Products of international companies, in order to be accepted, must necessarily adapt to the diverse cultural environments of countries, especially at the global level When penetrating into different markets, the cultural factor is the first factor that businesses need to pay attention to, because it greatly determines the habits, tastes and behaviors of consumers Due to the difference of cultures, businesses must set up an appropriate marketing strategy, and at the same time must choose a method to penetrate that market correctly reasonable Vietnam and China are two countries with many cultural similarities such as feudal views on respecting men and women, or the tendency to prefer to buy cheap and good quality products this is completely opposite of people Japanese consumers, they always demand high quality goods even though the price is more expensive Therefore, in each Coca-Cola market, there are strategic steps suitable for consumers 2.2.1 Appropriate product strategy 2.2.1.1 Consistent product quality assurance across all countries Quality is always stable in each can of Coca-Cola Wherever it does business, CocaCola not only strictly adheres to strictly adhere to local regulations on food processing and packaging, but also adheres to its strict standards for product quality Therefore, whether produced in Japan, the US or in Vietnam, consumers around the world can enjoy CocaCola cans with completely the same taste Coca Cola has a large product portfolio with 500 diverse brands It offers almost 3,900 drink options 2.2.1.2 Adjust products to suit the market and consumer tastes Although the company's main products are carbonated soft drinks (branded Coca-Cola or Coke account for the largest proportion) and these products are almost unchanged when entering other markets However, depending on the specific case, the company also has some product adjustments to suit each market In the Japanese market, with an aging population, the number of people under the age of 30 is decreasing and lower than the number of people over 50 years old, traditional CocaCola products may not be suitable for Japanese consumers Therefore, one of Coca-Cola's big challenges is finding new products that are suitable for aging customers Coca-Cola made immediate adjustments to be able to grow in this market The company focuses on producing products that increase energy or benefit consumers' health Therefore, the main product in this market is not Coca-Cola but tea and coffee In short, although the company's products are of globalized standards, there are appropriate adjustments depending on the conditions in each market 2.2.1.3 Product design In terms of product design, Coca-Cola is contained in aluminum cans or in glass bottles, with a bright red label on the outside with two words Coca-Cola capitalized at a 45-degree angle With its bright red color and with its white curves, Coca-Cola has succeeded in attracting and attracting customers and always diversified products Coca-Cola products, when entering the Japanese market, must also change the phrase "Diet Coke" on the package to "Coke light" to emphasize "standard waist", because Japanese girls have a general mentality that they not like everyone knows they are on a diet Because Japanese women believe that dieting is synonymous with illness, sickness and thus it will be difficult to get married Therefore, the phrase "Coke light" is very suitable for the Japanese people's desire to fight fat, lightness, good looks and "standard waist" 2.2.2 Price strategy A can of Coca-Cola produced anywhere follows a certain standard and has a very high degree of uniformity, but the price is not the same everywhere When penetrating the Vietnamese and Chinese markets with a very large market size, people's incomes in these countries are low For this reason, Coca-Cola has undervalued about 20-25% below its price in the US market It can be seen that Coca-Cola has adjusted the price of its product to match the income of people in that market When entering the Japanese market, the price of Coca-Cola is equivalent to the US market Another reason is understandable, because in Japan people's income and standard of living are very high It can be concluded that the price of Coca-Cola products adjusts depending on the market, specifically based on the average income of consumers All of these adjustments serve to develop the market and keep Coca-Cola's market share 2.2.3 Extensive product distribution system Coca Cola is present in more than 200 countries and territories With more than 135 years in business, Coca-Cola has a wide distribution network around the world Distribution is an extremely important stage in the marketing cycle, it has a decisive influence on the success or failure of the product When a company enters a new market, building a complete distribution channel is probably half of the success For Coca-Cola, when entering foreign markets, the company does not build a completely new distribution system, but uses existing distribution channels and adds its own distributors Building a new distribution channel will take a lot of time and cost, while if used good available channels will be easier to dominate and bring products to consumers In the Japanese market, Coca-Cola has used vending machines and combined with supermarkets across the country to distribute its products In the Vietnamese market, through an extensive distribution system of coffee shops, mobile beverage carts, and retail and wholesale distribution agents, Coca-Cola brings its products around the country The distribution division of Coca-Cola is like a giant root with countless small, spreading branches The efficient distribution system created market share and stimulated demand and created great efficiency for Coca-Cola The company's products have been present in supermarkets, agents, grocery stores, small shops from the city to the countryside, from the main road to the nooks and crannies To ensure the distribution of products, in China the company has established a distribution network through agents In order to bring the products to the distributors, in each city, with an average population of about million people, the company has a sales center These sales centers are owned by bottling plants Distributors of Coca-Cola products are often business partners in the tobacco and alcohol sectors, some are just privatized stateowned distribution enterprises, and there are also distributors private distribution Five largest independent bottling partners: Coca-Cola FEMSA, S.A.B de C.V; CocaCola European Partners plc; Coca-Cola HBC AG; Arca Continental, S.A.B de C.V; Swire Beverages (Annual Report 2019) 2.2.4 Promotion strategy Coca-Cola is the gold standard in advertising and branding Coca Cola's promotion strategy focuses on active marketing through advertising campaigns using communication channels such as television, online advertising, print press, sponsorship, etc Coca-Cola sponsors important events like American Idol, BET Network, NASCAR, NBA, NCAA, Olympic Games, FIFA World Cup, … Coca-Cola also broadcasts television commercials in many national languages around the world At the same time, started the “Taste the Feeling” campaign in India in March 2016, with the intention of reminding people of the joy and happiness that Coke brings to their lives Coca-Cola has evolved into a mass-market product that is expected to be available anytime, anywhere And Coca Cola pioneered and created advertising campaigns associated with Vietnamese cultural identity Advertising campaigns and image building associated with Vietnamese traditions and customs make Coca-Cola no longer a drink that brings mere refreshment but also a messenger of cultural values characteristics of the Vietnamese people It is no coincidence that the Coca-Cola brand wants to be associated with Vietnamese consumers when it comes to the traditional Tet holiday The campaign "Én về- Xuân sang- Niềm vui đến" is one of the typical examples In terms of images, Coca-Cola uses the image of a swallow to signal spring associated with Coca-Cola's Tet products, a symbol of reunion, luck and happiness This is a familiar culture of Vietnamese people Regarding the message to reach customers, Coca-Cola has hit strongly on the psychology of Vietnamese people: Tet is the season of gratitude, filial piety and festive fun Coca-Cola's advertisements evoke feelings of reunion, gratitude and luck Conveying those cultural traits through advertisements and media campaigns, CocaCola wants to make a deeper impression on the subconscious of each Vietnamese consumer This company invests heavily in marketing programs to strengthen and enhance its reputation from this aspect Marketing becomes Coca-Cola's effective weapon when penetrating each market and asserting its position there, always being a leading brand in beverage Influence of Covid-19 Pandemic and digital transformation tendency on the company’s international business strategy - Cutting down on advertising activities because of covid but not stop investing in anti-waste Covid-19 has completely changed the consumption habits of Vietnamese people in particular and the world in general When the epidemic broke out, bottled water and packaged foods became important necessities in these days of social distancing However, along with that, the amount of waste, most of which is plastic, will increase Besides a clear strategy, the sudden increase in waste volume after the epidemic is also the reason why Coca-Cola focuses more on the sustainable development goals that they still pursue Even if the cost of friendly products is higher in the difficult business situation due to the epidemic, this goal continues to be strongly promoted and prioritized by Coca-Cola (cocacolavietmnam.com) - Using marketing reach to promote awareness: Coca-Cola locations around the worldfrom Singapore to South Africa, Austria to Australia, and Brazil to Belgium—used high-profile marketing assets, such as billboards, trucks, packaging and social media channels, to share messages of solidarity and gratitude to front-line heroes and promote safety tips on behalf of public health authorities and partner organizations (CocaCola, 2020) Conclusion There are a lot of experience that I’ve leant from this case: - Select country to enter: When choosing a country to penetrate, enterprises should pay attention to the following two characteristics: the general business environment of that country; market for products and services Systematic assessment of world market opportunities and the risks of entering a country is of paramount importance when making entry decisions - Select the penetration method suitable to the resources and development orientation of the enterprise Choose the right penetration time and speed Consistent product quality assurance across all countries Tailor the products and services to foreign markets and consumer tastes Product localization suitable for each country Develop a pricing policy suitable for each country Building a sustainable distribution system Develop business promotion and support policies to communicate with customers to provide information, persuasion and reminders about products and business images PART COURSE REFLECTION What did you learn from the course? How you intend to apply this knowledge in the future? In this course, I leant very much useful knowledge that related to international business system Firstly, I understood what globalization was, the main drivers of globalization and had the deep understanding about how the process of globalization was creating opportunities and challenges for business managers Secondly, country differences were a attractive part In this one, I had a deep insight about the differences in political economy between nations in the world, in culture and also ethics One country has their own culture that was distinct the others, such as in India, Hinduism considers cows to be gods and worships cows as gods Therefore, Hinduism forbids eating beef products or doing acts of abuse and harm to cows Thirdly, I identified the policy instruments used by governments to influence international trade flows, understood the rationale the authorities sometimes intervene in international trade, and the arguments against strategic trade policy and elaborated the implication for managers of developments in the world trading system Fourthly, understanding about the way to increase profitability and profit growth, such as add value, lower cost, sell more in existing market and expand internationally Besides, it also existed the competitive pressures that has two types: cost reduction and local responsiveness Because of these barriers, a firm was supposed to choose a suitable strategy to entry foreign market that was included of global standardization, transnational, international and localization strategy It also had the many entry modes that a firm should consider to choose properly: exporting, turnkey projects, licensing, franchising, joint ventures and acquisition, wholly owned subsidiaries A firm should understand about the specific country such as culture, political economy, society obviously before entering its market And finally, it’s about global marketing and human resource management About marketing, I gained the great knowledge about varying the attributes of a product from country to country in order to be suitable for that one, distribution strategy, advertising and promotional strategies, and pricing strategy was different among countries For example, Oreo is a brand that specializes in sweet cake and being famous in the world However, 10 when they entered the China market, they had to adjust the features of that cake (decrease sugar) because Chinese people had not liked sweet taste About human resource management, it showed the strategic role of human resource management in international firms, the advantage and disadvantage of different approaches to staffing policy including the ethnocentric, polycentric and geocentric approach and the reason mangers fail to thrive in foreign postings, also know the importance of management development and training programs can increase the value of human capital in international business firms, the way and the reason performance appraisal and compensation systems might vary across nations and also how organized labor can influence strategic choices in international business firms In the future, I hope to run my own business As a result, understanding international business is critical if I want to grow my firm To begin, I need study about which import sources are good, local or international; if foreign, I should select nations that specialize in those products, as well as countries that allow for easy movement and trading profit On the other hand, in order to minimize needless risks, it is also vital to understand about the country's political economic system, tax policy, and culture It is extremely critical that after completing the source of goods, my company promotes its image items in order to reach potential consumers Identify the demands and consumption habits of the target consumer group on a small scale (domestic) in order to develop marketing strategies and change products accordingly In particularly, developing a human resources staff and offering suitable training must have How did your group organize group assignment? How did you divide up tasks? How did you interact with your group colleagues? Did you work cohesively? How did you rate your performance, particularly in comparison with your group members? What would you have done differently? My group manages schoolwork by assigning duties to team members in a fair manner To finish the exercise, each participant will be responsible for completing a portion of the overall report If any members are having trouble completing their responsibilities, other members always encourage one another to guarantee that the assignments are completed 1-2 days before the deadline My group (3) includes the following members with our own missions in a right deadline in topic analysing entry market strategy of Abbott in Vietnam: - Ha Duy An – completing a part + presentation - Nguyen Thuy Hang - completing a part + debate - Luong Thuy Linh – leader + sum up in Microsoft word + debate - Tran Cao Tri – completing a part + presentation - Nguyen Tuan Thanh – completing a part + prepare slide - Nguyen Le Uyen – completing a part + presentation Due to the covid pandemic, we communicate and talk in a group chat via the Facebook social network Before the lectures, the group will engage via the Google Meet program to offer a test presentation and quickly correct the whole course Each 11 member expresses their point of view, the leader listens, and the entire group considers and reconsiders their position in order to make changes I confidently affirm that my teamwork is very effective and that I myself have contributed a lot in group presentations during my study in international business I am always willing to listen to the instructions of the team leader and actively interact with the team members I feel like I deserve 9/10 and so the other members, especially the leader who leads the team deserves 10/10 All are a collective effort to achieve a common goal, so everyone is responsible for their work In the future, teamwork will certainly still be long for me Always keeping an enthusiasm, responsibility, and enthusiasm with the team is essential However, I want to be the team leader myself to impart my knowledge and creative ideas to the group further, thereby achieving higher results What did you learn from learning online? There are a lot of useful knowledge that I learnt from distance learning during Covid19 time As before with face-to-face learning, there are no distractions in an environment where all members of the class are highly focused However, in the process of online learning, when alone with a computer, this is a different story I had to teach myself to be proactive, firmly avoid temptations like social media, fully focus on the lesson, and take responsibility for my own learning Because when no one urges us, we often get caught up in other things Besides, learning online also helps me enhance my creativity a lot Classroom interaction is no longer an obstacle because there are tools to support student interaction such as Jamboard, Padlet, Menti, Kahoot.it, I can easily give my views and understanding Get familiar with a specific problem and create them using the features available in the tools above Especially next, I learned how to present in front of the camera, which helped me to increase my confidence and express myself comfortably Do you have any recommendation to the lecturer? If yes, please specify To be honest, I really like the way the lecturers impart knowledge She gave me a lot of useful knowledge with her practical knowledge, which helped me remember the knowledge and understand how to apply the lesson in life She is always ready to listen to the ideas and acknowledge the students, which really helps me feel comfortable in the class However, in the process of online learning, it is not possible to interact with the whole class, but only a few students actively interact Therefore, I suggest using interactive tools with the whole class, which will be interesting and the lecture will be more attractive Occasionally, there should also be multiple-choice games to help students increase interest in the classroom amid specialized knowledge 12 References Website In-text citations: (advertisingvietnam, 2019) In the Reference List: advertisingvietnam, 2019 Những chiến dịch Marketing thất bại hiểu sai văn hóa địa phương [Online] Available at: https://advertisingvietnam.com/nhung-chien-dich-marketing-that-bai-dohieu-sai-van-hoa Report In-text citation: (CocaCola, 2020) In the Reference List: CocaCola, 2020 Annual Report The Coca-Cola Company, s.l.: s.n Report In-text citation: (CocaCola, 2020) In the Reference List CocaCola, 2020 coca-cola-business-environmental-social-governance-report-2020, s.l.: s.n Document from Website In-text citation: (CocaCola, n.d) In the Reference List CocaCola, n.d coca-cola-a-short-history-125-years-booklet [Online] Available at: https://www.coca-colacompany.com/content/dam/journey/us/en/ourcompany/history/coca-cola-a-short-history-125-years-booklet.pdf Website In- text citation: (CocaCola, n.d) In the Reference List CocaCola, n.d coca-colacompany.com/brands [Online] Available at: https://www.coca-colacompany.com/brands Website In-text citaion:( CocaCola, nd) 13 In the Reference List: CocaCola, n.d The Birth of a Refreshing Idea, Coca- Cola History [Online] Available at: https://www.coca-colacompany.com/company/history/the-birth-of-arefreshing-idea Journal Article In-text citation: (Kotler, 2015) In the Reference List: Kotler, P a A., 2015 Factor and Cluster Analysis as a Tool for Patient Segmentation Applied to Hospital Marketing in Jordan American Journal of Operations Research, Vol.5 No.4 Report In-text citation: (Linh, 2009) In the Reference List: Linh, N T N., 2009 Phương thức thâm nhập thị trường giới công ty Coca-Cola học kinh nghiệm cho doanh nghiệp Việt Nam, s.l.: s.n Book In-text citation: (Mead, 1994) In the Reference List: Mead, R., 1994 International Management: Cross-Cultural Dimension s.l.:Oxford: Blackwell Business 10 Website In-text citation: (VTC, 2013) In the Reference List: VTC, 2013 Hành trình Coca Cola thâu tóm đối tác Việt [Online] Available at: https://vnexpress.net/hanh-trinh-coca-cola-thau-tom-doi-tac-viet2740612.html 14 Course: International Business (INE 2028 E) Student Name (Student ID: ): Nguyen Thuy Hang -190151459 Word count 5848 (Excluding Title Page, Table of Contents and Bibliography) Module coordinator MSc Nguyen Thi Thanh Mai Date of submission: 29/12/2021 Plagiarism statement “I confirm that this assignment is entirely my own work and has not been submitted in full or in part for any other course within or outside UEB I confirm that all references are duly acknowledged.” Signature: Hằng Nguyễn Thúy Hằng 15 ... https://vnexpress.net/hanh-trinh-coca-cola-thau-tom-doi-tac-viet2740612.html 14 Course: International Business (INE 2028 E) Student Name (Student ID: ): Nguyen Thuy Hang -190151459 Word count 5848... influence strategic choices in international business firms In the future, I hope to run my own business As a result, understanding international business is critical if I want to grow my firm... What did you learn from the course? How you intend to apply this knowledge in the future? In this course, I leant very much useful knowledge that related to international business system Firstly,