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Schoolof Business
NFF 2011August 20-24
Table of
Contents
3 Welcome
5 Conference theme
6 Keynote speaker
7 About Stockholm University Schoolof Business
8 Programme
10 Programme at a glance
16 Track and scientific programme
53 Abstracts
153 Author index
3
Welcome to the
21
st
NFF conference.
On behalf of the Nordic Academy of Management Board it is a great
pleasure to welcome you all to the 21
st
NFF conference organized by
Stockholm University Schoolof Business. We hope the conference once
again offers excellent networking opportunities among your Nordic
colleagues. Those of you for which this is the first NFF conference we
hope it is the springboard of your academic career as it has been for so
many of us who have participated over the years.
We once again look forward to a warm and wonderful conference and
doctoral consortium held at the beautiful campus at Kräftriket and the
beautiful Stockholm Archipelago. Let’s make it a memorable conference!
Malin Brännback
Chairperson of the Board of Nordic Academy of Management
4
Welcome to NFF2011
and to the Stockholm
University Schoolof
Business.
It is a great pleasure to welcome you all to the 21
st
NFF-conference here at our
beautiful campus at Kräftriket. There will be plenty of time for conversations with
new and old colleagues during three intensive days with some 300 presentations
organised in 30 different tracks. Colleagues from all facets of the academic discipline
have answered our call for tracks and papers. This gives us a very interesting
programme including research tracks in accounting, finance, entrepreneurship,
marketing, organisation and management and tracks taking inspiring views on
teaching and education.
On behalf of the organising committee and the faculty of the SchoolofBusiness
I invite you to make the NFF2011 a great conference.
Jan Löwstedt
Chair of the Organising committee NFF 2011
5
Conference theme
The process of producing and teaching management knowledge involves much more than applying
a certain method or theory. It is also a social process full of interaction between people in
organisations, colleagues, students etc. According to the Nordic tradition in Business Administration,
knowledge in the field of management is closely related to the day-to-day conduct in all aspects
of managerial and organisational practices. In short, Business Administration is a practice about
another practice.
The aim of the 21
st
NFF conference is to mirror this practice and the many challenging fields of
research and education that researchers in business administration currently work in. The different
sub disciplines of the subject (accounting, finance, marketing, organization, entrepreneurship etc.) as
well as different research traditions and methodologies will be represented. In line with tradition the
conference will gather a broad spectrum of researchers and teachers are represented, mainly from the
Nordic countries.
Conference sponsors
Jan Wallanders och Tom Hedelius stiftelse - Handelsbanken
Liber (Exclusive sponsor of Monday evening reception)
Studentlitteratur
6
Trond Björnenak – Tuesday 12:30
Dr. Trond Bjørnenak is Professor at Norwegian
School of Economics and Business Administration
(NHH). His research focuses on the following
fields: Cost and performance management, Strategic
management accounting, The disign and use of
managment control systems, Beyond Budgeting and
the diffusion of management accounting innovations.
Title of presentation: Beyond Budgeting – a
Scandinavian Perspective
Christina Garsten – Monday 9:30
Dr. Christina Garsten is Professor and the Head of
the Social Anthropology department at Stockholm
University. Her research interests are oriented
towards the anthropology of organisations, with
focus on the globalisation of corporations and
markets and on emerging forms of regulation
and accountability in the labour market and in
transnational trade.
Title of presentation: Practices of mediation:
organization studies, ethnography, and the art of
bricolage
Christian Grönroos – Monday 17:00
Dr. Christian Grönroos is since 1999 Professor
of Service and Relationship Marketing at
Hanken Schoolof Economics Finland (Svenska
handelshögskolan) and founder of its research and
knowledge centre CERS Centre for Relationship
Marketing and Service Management.
Title of presentation: På marknaden finns det bra
service - vad kan vi lära av det? (Presentation will be
held in Swedish)
Keynote at the Ph.D. workshop
Dr. Janne Tienari is Professor of Organizations
and Management at Aalto University Schoolof
Economics. His teaching and research focus on
managing multinational corporations, cross-cultural
studies of gender and organizing, strategy work,
media discourse, and the future of management.
He is the Editor of the Scandinavian Journal of
Management.
Keynote speakers
7
About Stockholm
University Schoolof
Business
Stockholm University SchoolofBusiness belongs to
Stockholm University. The University, which dates
back to 1878, is a regional centre for research and
education, set in a wonderful cultural and natural
environment in the world’s first national city park.
The SchoolofBusiness is responsible for educating
business leaders and managers of the future in both
the private and public sector. The school aims to
develop the learning process in such a way that
creative thinking and critical reasoning are the
guiding principles for the entire study programme.
Our courses are based on the latest research. Close
contacts with the worlds ofbusiness and research,
both at a national and international level, allow us to
offer a transnational education.
We have more than 3,500 students, around seventy
lecturers/researchers, some fifty doctoral students
and about thirty administrative staff. We collaborate
closely with universities in Sweden and abroad.
The SchoolofBusiness is located in restored
buildings dating back to 1912 in the traditional
“Kräftriket”campus area, beautifully located near the
picturesque “Brunnsviken” lake. The area is within
walking distance of Stockholm city centre, is easily
accessible by public transportation and has plenty of
parking facilities.
8
Monday
8:30–9:30 Registration and coffee in building 3
9:30–10:50 Welcome and keynote
Practices of mediation: organization studies, ethnography, and the art of bricolage by Christina Garsten
in Wallenbergsalen and on screen in Gröjersalen
11:00-12:30 Paper sessions
12:30-13:30 Lunch
13:30-15:00 Paper sessions
15:00-15:30 Coffee break
15:30-17:00 Paper sessions
17:10-18:00 Keynote
På marknaden finns det bra service - vad kan vi lära av det? by Christian Grönroos
in Wallenbergsalen and on screen in Gröjersalen
18:00-20:00 Evening reception with tapas and wine at Kräftriket.
Sponsored by Liber
Tuesday
8:00-9:30 Paper sessions
9:30-10:00 Coffee break
10:00-11:30 Paper sessions
11:30-12:30 Lunch
12:30-13:20 Beyond Budgeting – a Scandinavian Perspective
Keynote by Trond Bjørnenak in Wallenbergsalen and on screen in Gröjersalen
13:30-15:00 Paper sessions
15:00-15:30 Coffee break
15:30-17:00 Paper sessions
18:45 Dinner at City Hall
Buses from Hotel Oden and Best Western Time Hotel leave at 18:30
Dress code: dark suit
Programme
9
Wednesday
9:30-10:30 Paper sessions
10:30-11:00 Coffee break
11:00-12:30 Paper sessions
12:30-13:30 Lunch
13:30-15:00 NFF members meeting in Wallenbergsalen
and paper sessions
15:00-15:30 Coffee break
10
Programme at a glance
Monday
Seminar room
3:229
Seminar room
3:230
Seminar room
3:231
Seminar room
3:232
Seminar room
3:238
Seminar room
3:239
Seminar room
3:240
Seminar room
3:241
Seminar room
5:21
Seminar room
5:22
Seminar room
5:31
Seminar room
5:32
Visionen Styrelse-
rummet
08:30-09:00
Registration and coffee
09:00-09:30
09:30-10:00
Welcome and Keynote
10:00-10:30
10:30-11:00
11:00-11:30 Track 1:
Perspectives on
Service research
Track 2:
The practice of
services – ma-
naging and or-
ganizing service
production
Track 3:
Brands & bran-
ding - contem-
porary theories
and practices
Track 5:
Management,
information and
technology
Track 15:
The practice
idiom in organisa-
tion studies
Track 16:
Management
and management
studies as textual
practices
Track 17:
Nordic Practices
of HRM
Track 22:
Change &
Intervention
Track 12:
Unconventio-
nal Views on
Entrepreneur-
ship –
A Return To
Practice?
Track 23:
Mergers &
Acquisitions:
A Stakeholder
Perspective
Track 6:
Interdisciplina-
ry Perspectives
on Auditing
Track 19:
Self-control
and self-organi-
sation in post-
bureaucratic
organisations
Track 13:
Practices in
Projects –
Researching
Temporary
Organizations
11:30-12:00
12:00-12:30
12:30-13:00
Lunch
13:00-13:30
13:30-14.00 Track 1:
Perspectives on
Service research
Track 2 :
The practice of
services – ma-
naging and or-
ganizing service
production
Track 3:
Brands & bran-
ding - contem-
porary theories
and practices
Track 5:
Management,
information and
technology
Track 15:
The practice
idiom in organisa-
tion studies
Track 16:
Management
and management
studies as textual
practices
Track 17:
Nordic Practices
of HRM
Track 22:
Change &
Intervention
Track 12:
Unconventio-
nal Views on
Entrepreneur-
ship – A Return
To Practice?
Track 23:
Mergers &
Acquisitions:
A Stakeholder
Perspective
Track 6:
Interdisciplina-
ry Perspectives
on Auditing
Track 19:
Self-control
and self-organi-
sation in post-
bureaucratic
organisations
Track 13:
Practices in
Projects –
Researching
Temporary
Organizations
14:00-14:30
14:30-15:00
15:00:-15:30
Coffee
15:30-16:00 Track 1:
Perspectives on
Service research
Track 2:
The practice of
services – ma-
naging and or-
ganizing service
production
Track 3:
Brands & bran-
ding - contem-
porary theories
and practices
Track 5:
Management,
information and
technology
Track 27:
On the Shoulders
of Giants
Track 16:
Management
and management
studies as textual
practices
Track 17:
Nordic Practices
of HRM
Track 22:
Change &
Intervention
Track 12:
Unconventio-
nal Views on
Entrepreneur-
ship – A Return
To Practice?
Track 23:
Mergers &
Acquisitions:
A Stakeholder
Perspective
Track 6:
Interdisciplina-
ry Perspectives
on Auditing
Track 19:
Self-control
and self-organi-
sation in post-
bureaucratic
organisations
Track 13:
Practices in
Projects –
Researching
Temporary
Organizations
16:00-16:30
16:30-17:00
17:10-18:00
Keynote
[...]... University of Iceland, rsmari@hi.is Haukur Ingi Júnasson, The University of Iceland, hij@hi.is Norway: Erling S Andersen, BI Norwegian Schoolof Management, erling.s.andersen@bi.no Asbjứrn Rolstadồs, NTNU, asbjorn.rolstadas@ntnu.no Sweden: Tomas Blomqvist, Umeồ Schoolof Business, tomas.blomqvist@usbe.umu.se Mats Engwall, The Royal Institute of Technology, mats.engwall@indek.kth.se Markus Họllgren, Umeồ School. .. assessment of its contribution to our understanding of organizational aspects is highly timely It is thus the aim of this track to critically assess the promises the practice idiom holds for organization theory and practice Track organisers: Robert Demir (contact person), Stockholm University Schoolof Business, Sweden, + 46 8 16 46 53, rd@fek.su.se Ali Yakhlef, Stockholm University Schoolof Business, ... promotion of small businesses Anders W Johansson Wednesday August 24 11:00-12:30 10:13 Circus, music, theatre in the kingdom of crystal entrepreneuring as a societal, ethico aesthetic practice? Marja Soila-Wadman 10:14 Voices of the Suburbs - The paradox of social entrepreneurial initiatives addressing vulnerable groups Ester Barinaga 10:15 Strategies of spreading social innovations: The case of organic... Bo.Edvardsson@kau.se Evert Gummesson, Schoolof Business, Stockholm University, Sweden, Evert.Gummesson@fek.su.se Anders Gustafsson, CTF-Service Research Center, Karlstad Business School, Sweden, Anders.Gustafsson@kau.se Kristina Heinonen, CERS-Center for Relationship Marketing and Service Management, Hanken Schoolof Economics, Finland, Kristina.Heinonen@hanken.fi Christian Kowalkowski Department of Management and Engineering,... organization, which makes the understanding of the network context important Track organisers Maria Bengtsson, Umeồ SchoolofBusiness and Economics, Umeồ University, Sweden, +46 70 2491503, maria.bengtsson@usbe.umu.se Sửren Kock, Hanken Schoolof Economics, Finland, +358 50 5256709, soren.kock@hanken.fi Room 3:232 Tuesday August 23 08:00-09:30 04:01 Exploring the process of balancing cooperation and competition... judged, in the course of producing new ways of thinking and existing The desire driving this track is putting critique to work on financial ideas, theories and practices, in order to create concepts that will allow us to think finance differently Track organisers: Thomas Bay (contact person), Stockholm University Schoolof Business, Sweden, bay@fek.su.se Jesper Blomberg, Stockholm Schoolof Economics, Sweden,... 3:231 Monday August 22 11:00-12:30 03:01 A connectionist mode of association and the sense of place - implications for a theory of place -of- origin effects Mikael Andộhn 03:02 The problem of focus on essence in place branding discourse and why it is all about perception Sebastian Zenker ; Mikael Andộhn 03:03 Understanding city branding: a framework for analysis Lucarelli Andrea Monday August 22 13:30-15:00... branding of cities Sara Brorstrửm 03:06 Sensory positioning of metropolitan cities - Using food as an element in city branding Emma Bjửrner (former Gustafsson) ; Per Olof Berg Monday August 22 15:30-17:00 03:07 Image of the mega mall and attraction of the shoppers from the nearby towns Maija Rửkman 03:08 A critical perspective on city branding as a managerial practice Markus Walz 21 Tuesday August 23... Grứnhaug Monday August 22 15:30-17:00 01:07 Perspectives of risk - relationships in the Energy sector Ross Ritchie ; Jannis Angelis 17 Tuesday August 23 08:00-09:30 01:08 The service innovation concept - a literature review Per Carlborg ; Daniel Kindstrửm ; Christian Kowalkowski 01:09 Empirical research on the antecedents of trust in business- to -business relationships - Shifting the focus on small businesses... textuality of management, management studies and the relation between the two Track organisers: Love Bửrjeson (contact person), Mọlardalen University Schoolof Sustainable Development of Society and Technology, Sweden, + 46 76 1905 888, love.borjeson@mdh.se Peter Svensson, Lund University, The Schoolof Economics and Management, Sweden, +46 46 222 01 86, peter.Svensson@fek.lu.se Room 3:239 Monday August . School of Business
NFF 2011 August 20-24
Table of
Contents
3 Welcome
5 Conference theme
6 Keynote speaker
7 About Stockholm University School
of Business
8. Brännback
Chairperson of the Board of Nordic Academy of Management
4
Welcome to NFF 2011
and to the Stockholm
University School of
Business.
It is a great