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~ i ~
T ABLE O F C ONTENTS
INTRODUCTION 1
WHAT IS A NETWORK? 5
INTERNET: A 900LB MODEM IN THE ROOM 6
FEATURES OF NETWORKS 14
THINKING ABOUT NETWORKS 26
THINKING ABOUT SYSTEMS 31
WHAT MAKES A NET, WORK? 36
THE LIFE AND DEATH OF NETWORKS 47
NETWORKS IN ACTION 61
THE KEYSTONE ADVANTAGE 63
THE HIDDEN POWER OF SOCIAL NETWORKS 80
THE TIPPING POINT 86
NEVER EAT ALONE 93
THE WISDOM OF THE CROWDS 96
EMERGENCE 100
WHO RULES AMERICA? 113
WRAP-UP/SUMMARY 116
STRATEGY: DESIGNING CLOTH 119
TO NETWORK OR TO NETWEAVE? 120
JOIN ‘EM: GET IN WHERE YOU FIT IN 121
BEAT ‘EM: CLIMBING THE NETWORK 127
JOIN US: IF YOU BUILD IT THEY WILL COME 136
TACTICS: CHOOSING THREADS 147
YOU DOWN WITH IPP? 148
MAPPING 158
MINING: DIGGING FOR GOLD 165
BUILDING AND SHAPING: KNITTING 168
MANAGING NETWORKS: DEPLOYMENT 182
SPREADING LIKE WILDFIRE 194
WEAVING WEAVERS 201
ENGAGEMENT: WEAVING THE WEB 203
HUMAN BEING: A PHILOSOPHICAL PORTRAIT 205
HUMAN DOING: A PRACTICAL PORTRAIT 225
ON BEING AN ‘I’ 246
ONE-ON-ONE: DEALING WITH AN OTHER ‘I’ 255
NETWORKING TO NETWEAVING 292
AVOIDING NETWORKING TRAPS 294
SOCIETY’S GLUE 295
END 301
AFTERWORD 301
APPENDIX A: SNA QUESTIONNAIRE 308
THE META-MODEL: QUALITY INFORMATION 310
INDEX 311
BIBLIOGRAPHY 312
MISCELLANEOUS 315
BOOK TITLES 318
[...]... repeater Computer hubs simply parrot and broadcast the messages that other nodes in the network have broadcast to it By contrast, a router 4 Router vs hub: between networks, within networks ~ 23 ~ WeavingNetworks routes messages to specific networks and destinations according to the address on the message The post office does not give your letter to anyone does it? When a computer router receives a message... grey areas I want to stress that networks do not happen in-andof themselves, and it enhances our understanding of networks to understand the context or environment in which they exist We’ll also note that some of the features of systems influence and direct the coming together and falling apart of networks Distinction: systems are networks that have api’s for other networks (social network vs social... are not designed to broadcast ~ 19 ~ WeavingNetworks every message, they are more like airline hubs, which are designed to route traffic to specific destinations Hubs arise naturally in the nature of any kind of network There are a few popular books about networks that talk about hubs like LINKED by Albert-Lazlo Barabasi, NEXUS by Duncan Watts and other books on networks that you might find interesting... general attitudes and dispositions Boundary spanners People do not exist only in networks and clusters either They exist in multiple networks You have family, friends, neighbors, co-workers, exes and so on, so you live in multiple networks me people, you could say, specialize in being members of many different kinds of networks These people belong not to one particular group, but many groups Think of... AT&T about the feasibility of what we now know as digital networks AT&T was against even the possibility of digital networks as its own equipment at the time was all-analog You think moving from analog to digital television was something? Imagine how hard it was, or would be, for the whole phone 3 Reproduce the network diagrams ~ 11 ~ WeavingNetworks system! Paul Baran was hired by the RAND corporation,... these networks and systems require some software program, group or person to decide exactly what route each plane, train or message takes to get across the network and between sub -networks Bridging internetworks We know from one of the first sections that the guys at ARPA created a network of computers mewhere near the end of that section I mentioned that later they connected that network to other networks. .. train ~ 25 ~ WeavingNetworks station are also in radio communication with the train conductors to exchange information about routing, timing and so forth The same thing goes with air traffic It even happens on the roads with road signs for general traffic and turn signals (sometimes) as communication between entities on the network THINKING ABOUT NETWORKS there are some other features of networks that... exactly mean that the reason it exists is obvious we’ll get into the theory of networks to start to explain the technical aspects of the growth and structure of networks What we’ll be talking about is how networks come to exist, versus not forming at all One of the main questions in network theory is how do they happen? What causes networks to be created versus having lots of independent nodes? Well, if... any preference toward retaining links longer than others will create networks and clusters out of a random bunch of nodes Now, there’s a lot of math behind figuring out at what threshold networks form, clusters form, networks and the like But we are not worried about that What we are concerned with is simply the birth and growth of networks from, well, no links In the real world, researchers have found... intranets an internet And ~ 13 ~ WeavingNetworks obviously, when we internetwork multiple internets, we call it ‘the Internet’, as opposed to ‘an internet’ FEATURES OF NETWORKS [Nodes, links, hubs, routers, shapes, internet] We are done with the time-lapse history lesson on the birth of the internet Now we are going to comb through the information to explain some of the details of networks and networking I .
FEATURES OF NETWORKS 14
THINKING ABOUT NETWORKS 26
THINKING ABOUT SYSTEMS 31
WHAT MAKES A NET, WORK? 36
THE LIFE AND DEATH OF NETWORKS 47
NETWORKS IN. SHAPING: KNITTING 168
MANAGING NETWORKS: DEPLOYMENT 182
SPREADING LIKE WILDFIRE 194
WEAVING WEAVERS 201
ENGAGEMENT: WEAVING THE WEB 203
HUMAN BEING: