NN GRADUATION PAPER AN INVESTIGATION INTO CATERING SERVICE AT XEO CUISINE RESTAURANT AND SOME MEDIA SOLUTIONS TO ATTRACTING CUSTOMERS

DUY TAN UNIVERSITY FACULTY OF ENGLISH GRADUATION PAPER AN INVESTIGATION INTO CATERING SERVICE AT XEO CUISINE RESTAURANT AND SOME MEDIA SOLUTIONS TO ATTRACTING CUSTOMERS Major: English for Tourism SUPERVISOR : VO THI THANH TAM, M.A STUDENT :NGUYỄN THÚY NGA CLASS : K23NAD6 STUDENT CODE : 23203211259 DA NANG, 2021 GRADUATION THESIS Supervisor: Vo Thi Thanh Tam ACKNOWLEDGEMENT During the years of university, I encountered many difficulties At that time, my friends, teachers and family encouraged me, which is the driving force that helps me try to study every day And now with just a few months to graduate, I want to take some time to thank them First of all, I would like to thank the teachers at Duy Tan university, especially the teachers of foreign language department for giving me the opportunity to study in a good quality environment Teachers are the ones who have taught me with useful sources of knowledge to improve and develop myself Those are the basic items that help me feel more confident Secondly, I want to thank Ms Tam who directly instructed and helped me complete the internship report and graduation project Besides, she is also a supportive person and gives me useful advice to improve my article She is always available to answer all my questions as well as other questions in the group throughout the topic Beside, I would also like to thank the Board of Directors working at the restaurant of Xeo Cuisine restaurant for accepting me during my graduation internship, helping me learn a lot of experience for my future work Especially the brothers and sisters in the service department who created the best conditions for me in the past time My first step into practice is still limited and confusing, so I can't avoid the shortcomings I look forward to receiving valuable comments from teachers to help my knowledge in this field to be more perfect Finally, I wish all of you good health and success! Yours sincerely, Student Nguyen Thuy Nga Student: Nguyen Thuy Nga Code: 702 GRADUATION THESIS Supervisor: Vo Thi Thanh Tam STATEMENT OF THE AUTHORSHIP Except where reference is made in the text of the thesis, I guarantee that this report is written completely not based on any material published elsewhere or extracted in the whole or in part from a thesis by which have qualified for or been awarded another degree or diploma No other person’s work has been used without due acknowledgement in the thesis This thesis has not been submitted for award of any degree or diploma in any other tertiary institution Danang, May 18th, 2021 NGUYEN THUY NGA Student: Nguyen Thuy Nga Code: 702 GRADUATION THESIS Supervisor: Vo Thi Thanh Tam ABSTRACT This study investigates serving procedures and bring out some methods to improve the quality of catering service of Food and Beverage department at Blossom resort This service is a vital factor which its quality impacts directly to the resort operation Therefore, in this investigation, I would like to clarify the importance of the Food and Beverage department as well as catering service in the Blossom resort By using observational method to realize the real situation of the catering service quality, I would like to show the strengths and also provide suggestions in the last part for subtracting the weaknesses about the resort services Student: Nguyen Thuy Nga Code: 702 GRADUATION THESIS Supervisor: Vo Thi Thanh Tam LIST OF TABLES Table 3.2.1: Serving process at Xeo Cuisine restaurant .31 Table 3.4.2: Structure of guests at Xeo Cuisine restaurant 37 Table 4.1.3:Xeo Cuisine Restaurant revenue from 2017 to 2019 40 Table 4.2.4: Facilities and tools at Xeo Cuisine restaurant 42 Student: Nguyen Thuy Nga Code: 702 GRADUATION THESIS Supervisor: Vo Thi Thanh Tam LIST OF FIGURES Figure 1.3.1: Some main steps in catering service .13 Figure 3.1.3: The organization structure at Xeo Cuisine Restaurant 26 Figure 3.4.4: Rate of guests at Xeo Cuisine restaurant 38 Figure 4.1.5: Xeo Cuisine Restaurant revenue 2017 to 2019 .40 Figure 4.3.6: Customer reviews of restaurant staff .45 Figure 4.4.7: The number of guests come to Xeo Cuisine restaurant per hour 46 Picture 3.1.1 Map of Xeo Cuisine Restaurant 25 Student: Nguyen Thuy Nga Code: 702 GRADUATION THESIS Supervisor: Vo Thi Thanh Tam TABLE OF CONTENTS ACKNOWLEDGEMENT .i STATEMENT OF THE AUTHORSHIP .ii ABSTRACT iii LIST OF TABLES iv LIST OF FIGURES .v CHAPTER 1: INTRODUCTION CHAPTER 2: THEORETICAL BACKGROUND Overview restaurant and restaurant business 1.1 Restaurant 1.1.1 Definition 1.1.2 Some types of restaurant 1.1.3 Goals and objectives of opening restaurant 1.2 Restaurant business 1.2.1 Definition 1.2.2 Some characteristic of restaurant business 10 1.2.3 Some methods to classify restaurant business models: 11 1.3 Catering service .13 1.3.1 Definition 13 1.3.2 Some characteristics of the catering service 14 1.3.3 Types of catering service: .14 1.3.4 Factors affecting the quality of catering service 17 Roles and functions of restaurant 18 Restaurant service quality assessment criteria .20 CHAPTER 3: CASE DESCRIPTION .23 3.1 Overview of Xeo Cuisine Restaurant 23 3.1.1 History, scale and location 23 Student: Nguyen Thuy Nga Code: 702 GRADUATION THESIS Supervisor: Vo Thi Thanh Tam 3.1.2 The organization structure 26 3.2 Serving process of Xeo Cuisine restaurant 31 3.3 Some important principles in serving process at Xeo Cuisine Restaurant 35 3.4 Types of guest come to Xeo Cuisine restaurant 37 CHAPTER 4: ANALYSIS AND EVALUATION .40 4.1 Revenue 40 4.2 Facilities 41 4.3 Staffs .43 4.4 The average number of guests per hour 46 CHAPTER 5: DIFFICULTIES AND SOLUTIONS 49 4.2 Advantages and disadvantages 49 4.2.1 Advantages 49 4.2.2 Disadvantages 50 4.3 Some solutions to attracting customers: 51 5.2.1 Media solutions: 51 5.2.2 Other solutions .54 CHAPTER 6: CONCLUSION AND SUGGESTIONS 57 6.1 Conclusion 57 6.2 Suggestions .58 REFERENCES 60 Student: Nguyen Thuy Nga Code: 702 GRADUATION THESIS Supervisor: Vo Thi Thanh Tam CHAPTER 1: INTRODUCTION Rationale Nowadays, eating and drinking has become an essential human’s need Eating not only helps us to be healthy physically, but also helps us to feel good in the mind In fact, eating is a way to recognize the new things and flavors in life This is considered one of the main reasons leading to the development of the restaurant The higher human needs are, the more restaurant will be built Beside, tourism is a key industry of Vietnam It plays an important role in promoting economic development and has been profitable for many years The development of tourism leads to the improvement of many industries, including the restaurant - hotel field A restaurant that wants to survive and grow long requires many things First of all, the restaurant's products have been known and used by customers Next, the customer has spent a sum of money on a service, they also set a standard for enjoying that service The more important thing is how businesses can satisfy customers' requirements Therefore, the most important issue is the quality of food and drink service at the restaurant If the restaurant has good service quality, it will attract many customers and bring high revenue At the same time, the restaurant also has the opportunity to build a brand name as well as a reputation with customers So, I choose the topic “An investigation into the quality of catering services at Xeo cuisine restaurant and some media solutions to attract customers” In this survey, I want to apply the knowledge learned and practical experiences in the past two months of internship to study more deeply about the pros and cons of the service at Xeo cuisine restaurant From that, I can offer a number of solutions to improve service quality at the restaurant Student: Nguyen Thuy Nga Code: 702 GRADUATION THESIS Supervisor: Vo Thi Thanh Tam Aims and objectives The goal of the topic is to find solutions to improve the quality of restaurant services because service quality is the top concern of customers To be able to achieve this goal, we need to understand and define the tastes of customers and the requirements they want to be met upon arrival at the restaurant In addition, it is necessary to research the quality of existing restaurant services, which parts need to be added or improved to suit the requirements of current customers Not only, to expand the market, we need to research the tastes and needs of new customers, potential customers to offer high quality services to attract those customers That way, it is possible to increase revenue for restaurants and open more types of products and services at the restaurant  To analyze and evaluate the current situation of food service quality at the restaurant  To determine the factors affecting services quality  To give some solutions to overcome limitations to improve service quality and attract customers Scope of the study The study focused on the quality of catering service in the restaurant, the strategy of attracting guests, and so on The research finds out the advantages and disadvantages associated with the procedure Analyzing and evaluating the situation of the quality of catering services at Xeo Cuisine restaurant in the period 2017 – 2019 From that, suggest solutions and recommendations to improve the quality and meet the needs of customers when coming to the restaurant Methods of the study Student: Nguyen Thuy Nga Code: 702 GRADUATION THESIS Student: Nguyen Thuy Nga 48 Supervisor: Vo Thi Thanh Tam Code: 702 GRADUATION THESIS 49 Supervisor: Vo Thi Thanh Tam CHAPTER 5: DIFFICULTIES AND SOLUTIONS 4.2 Advantages and disadvantages The current food and beverage market is developing and making a clear breakthrough Along with that development are the advantages and disadvantages of the restaurant business In the following, I will analyze in detail the strengths and weaknesses of the restaurant to give some suitable measures to overcome difficulties 4.2.1 Advantages The restaurant has been in operation for a long time, so it has a stable number of customers Customers trust and support is the greatest success of the restaurant The restaurant has a variety of menus for customers to choose Food is always fresh and hygienic The dishes are beautifully decorated to create cravings for guests Thank for these factors, the restaurant will attract more customers through referrals from familiar customers It has fast and convenient booking process that makes customers feel comfortable They not need to wait too long for a meal Through the results of the interview survey, the reservation rate exceeded expectations The restaurant has a large space; the architecture is designed in an ancient and unique style With cool space, luxuriously decorated by using wooden materials to create a fresh feeling for diners Beside that, it also has beautiful lighting system and many views for guests to take pictures The spacious and supervised parking lot brings a sense of safety to customers All of these things helps diners have a delicious and relaxing meal In addition, equipment and tools are fully equipped, synchronous and always neat and tidy, creating a friendly look for first-time guests These are unique features of the restaurant that we won't find elsewhere Student: Nguyen Thuy Nga Code: 702 GRADUATION THESIS 50 Supervisor: Vo Thi Thanh Tam Besides that, the restaurant also has luxurious, spacious, comfortable and complete equipment Combined with that is a staff of young, thoughtful, enthusiastic, friendly They have long-term expertise, ability to communicate and handle situations skillfully, have a teamwork spirit Moreover, Xeo Cuisine restaurant has a team of skilled and experienced chefs They have long-term expertise, teamwork spirit, enthusiastically support each other to complete work and are ready to meet the needs of customers in a quick and timely manner Especially, the management team is thoughtful, funny, sociable, enthusiastic to help employees 4.2.2 Disadvantages One of the biggest difficulties when running a restaurant business is the growing competition As we all know, the demand for eating of people is increasing day by day, so restaurants are built more and more with many different eating styles Therefore, the choice of customers is also more diverse This reduces the number of visitors to Xeo Cuisine restaurant, leading to a change in the restaurant's revenue Marketing strategy is not really effective In fact, doing business in the F&B sector is really not simple because the competitor's ability to adapt to the market is very fast, and the copying and imitation of products is very quick Therefore, it is really necessary to have a suitable and accessible marketing strategy to customers If brand advertising is ineffective, does not bring its own originality, it is afraid that competitiveness with other restaurants will be lower Equipment to serve guests still has many problems, not working well Equipment for kitchen processing also causes many difficulties for chefs when they have to serve a large number of customers Student: Nguyen Thuy Nga Code: 702 GRADUATION THESIS 51 Supervisor: Vo Thi Thanh Tam During the service, the waiter still makes many mistakes There is still a situation of the waiter orders the wrong dish or the staff does not know the ingredients and characteristics of the dish to introduce to the customer Sometimes, employees cannot handle them, but have to wait for management to fix them This causes many inconveniences for guests while they are in mealtime The work of welcoming and seeing off customers to the restaurant is not good Service staff hesitate to actively greet guests Saying thank you and goodbye to guests when leaving is limited It is a very simple thing, but received little concern by the restaurant staffs 4.3 Some solutions to attracting customers: 5.2.1 Media solutions: Successful restaurateurs invest their passion and skills to thrive in the restaurant business Those who’ve never worked in the industry may believe that to bring in more customers it’s enough to offer low prices In reality, things aren’t that simple But attracting customers is a challenge that can be overcome This part shows strategic approaches to bring in more customers Though effective when applied separately, these approaches are more powerful when they work together Social media restaurant marketing strategies: with social media platforms, marketing strategies to attract customers have reached a new level A strong presence on social media such as Facebook, Twitter, Instagram, Youtube It gives a business the best possible results The choice of social media channels for restaurants should depend on the nature of the business, advertising options, and the number of active users Instagram and Facebook can market restaurants best Student: Nguyen Thuy Nga Code: 702 GRADUATION THESIS 52 Supervisor: Vo Thi Thanh Tam Facebook: creating a business page on Facebook is a must when you want to grow the number of customers at a restaurant With Facebook, restaurant owners can: Pick a fan of the week/month and present him or her with an invitation to your kitchen Use quizzes to show that you value your customers’ opinions Share facts about food Host fan recipe contests Depending on the location of tables, you can create a photo zone This simple idea will promote your restaurant on social media Say a client comes to your restaurant and, while waiting for their order, takes several pictures in the photo zone When posting these photos on Facebook, they tag the location Their friends then like the photos, leave comments, and check out your restaurant’s Facebook page Who would mind going to a place where they can have great food and post beautiful photos on Facebook? Offer discounts on dessert (or any other menu item) for mentioning your restaurant in a social media post Instagram: create an account on Instagram and become a food blogger who engages with customers, gains fans, and promotes new menu items Apart from Instagram posts, there are two free tools you can use – Instagram Stories and Instagram Live – to introduce signature drinks and new menu items Partner with other food bloggers, use hashtags, and encourage customers to add your hashtag to their posts and share photos Connect your restaurant’s Instagram account to your Facebook business page so you can access the Facebook business manager and ads manager for your restaurant Then run ads on both Instagram and Facebook and track how they perform Student: Nguyen Thuy Nga Code: 702 GRADUATION THESIS 53 Supervisor: Vo Thi Thanh Tam Make your dishes more Instagram-worthy Clever presentation and bright colors help to make food images go viral on Instagram You can make the entire restaurant more Instagrammable too Memorable neon signs and outstanding accent walls in addition to a photo zone will Advertising your place through social media is a worthy low-cost investment Still, we want you to concentrate on the third strategic approach which clearly demonstrates how fast food restaurants attract customers And the results of this approach are more promising Uploading real-time images of what leaves the kitchen: For instance, cooks or a staff member assigned to this role can take pictures or videos of freshly prepared dishes and post them on the Instagram account's stories during strategic dinner services It is a very powerful way to consistently tempt users and always remind them of what they could be enjoying if they come to your restaurant It could also surprise customers in your restaurant that are online, as they will see that the dishes on their table also appear on social media at the same time Marking shop location on Google map: putting the store on Google map is completely free, users may need to search where they want to eat and Google map will bring up a series of search results according to the request This is a budget-free communication method but can also contribute to bringing the store's image closer to the customer Putting goods on the website foody, now, beamin, grab: currently, there are many famous websites in the culinary field These websites will provide customers with full information, images and reviews of customers who have experienced the service here With a high reputation, many customers come to find the right place to eat Registering to create a storefront on these sites is completely free However, if you want to achieve success with this method, Student: Nguyen Thuy Nga Code: 702 GRADUATION THESIS 54 Supervisor: Vo Thi Thanh Tam Restaurants will have to spend some money to be displayed on beautiful locations or restaurant introduction videos on facebook Using Wifi marketing as a way to store customer information: make sure 99% of customers come to restaurant and use the wifi to connect Therefore, we should apply it to create a better connection between the restaurant and the customer Before customers want to access the wifi, they must go through the screen with the restaurant fanpage or enter personal information to be able to access the restaurant wifi In this way, the restaurant can save customer information that has come to the restaurant for convenient care later 5.2.2 Other solutions Run enticing promotion: promotions can be used in several ways Ideally, your offer will help build excitement about your restaurant, while bringing in extra revenue Here are some ways you can effectively achieve one or both outcomes: -Taking advantage of holidays or events For example, you could provide special menus or set meals on days such as Valentine’s day or Mother’s day Alternatively, you could put on a promotion that lasts throughout a whole event, such as buy-one-get-one-free drinks during the World Cup -Using a loyalty card to give deals to loyal customers This will encourage people to come to your restaurant frequently The traditional method of stamping cards is outdated, now you can use a digital punch card app to manage your loyalty programme This gives you a fun, simple and secure way to give out stamps for purchases via an app (this is built into our app builder and customers love it) -Offering promotions to those who share their experience Offering a benefit to people who share on social media will both draw in customers for the offer and give your restaurant publicity on social sites Promote new items Student: Nguyen Thuy Nga Code: 702 GRADUATION THESIS 55 Supervisor: Vo Thi Thanh Tam on your menu Releasing a new menu item is always exciting for the restaurant owner By offering it at a discount, you will be more likely to get other people to try the item -When running promotions, it is important to balance a good deal for the customer with making it worthwhile for the restaurant There are many ways to this For example, you could bundle high margin items with low margin items This means even if you lose money on the low margin item, you will get it back on the high margin one Alternatively, you could offer discounts to groups By giving group discounts, you can make up for a decrease in profits by selling more overall Create strategic alliances with local businesses: Another effective way of getting taste buds to habitually consume our products is by creating alliances with local businesses that organize events and meetings and where they regularly need menus and other products to feed and entertain staff This is one way of having a fixed source of income and attracting customers who come by way of recommendation from these companies' employees Hold giveaways on a regular basis: Customers love to participate in giveaways and they love to win even more Make your restaurant stand out from the competition by holding two giveaways per month, e.g a free meal or dinner for two people Customers can participate by providing their information before leaving the establishment, which would also give you information for running your e-mail campaigns Invite people to celebrate their birthday: It's another classic that keeps working because customers increasingly value personalized treatment It consists of sending birthday greeting e-mails to the customer database with, e.g., an invitation to celebrate it at the restaurant, including a toast on the house or a free meal for the birthday person if he/she comes with friends Student: Nguyen Thuy Nga Code: 702 GRADUATION THESIS 56 Supervisor: Vo Thi Thanh Tam Review service and periodically improve it: Customers come to the restaurant for free promotions and products and naturally for the food as well, but there is something that they particularly appreciate and that is feeling like they are receiving special treatment To that end, it is advisable to conduct service reviews, e.g., every months to ensure that it is going well and even to take into account new customer needs Pampering customers will definitely make them come back again and again Install a screen with the best opinions and posts from your social media: Imagine you are at a restaurant with a screen that shows tweets from other customers recommending a dish, or an opinion on TripAdvisor that praises the service of the waiter who is serving you, or an Instagram post of various customers drinking a toast on the table next to yours It is a surprising act that is very tailored to present times, and which you can organize for a special dinner service during the week, where one person is in charge of filtering the messages that appear on screen It is technically feasible, relatively simple, and provides a great return on investment Influencers and more influencers: Find influencers that best match your restaurant's style and run periodic campaigns so that they eat at your restaurant and publish their experience on their social media Customers love to keep track of these personalities, so the more influencers come to your tables, the more followers you will receive Student: Nguyen Thuy Nga Code: 702 GRADUATION THESIS 57 Supervisor: Vo Thi Thanh Tam CHAPTER 6: CONCLUSION AND SUGGESTIONS 6.1 Conclusion Xeo Cuisine restaurant is one of the famous 4-star standard restaurants in Da Nang city With a rather unique design, the restaurant is like a miniature old town village because it shows the Vietnamese ancient style associated with Hoi An culture This place is considered the soul of Vietnamese cuisine It has all the flavors of the difficult central land creating inspiration to attract tourists' eyes The restaurant built in the city center is a huge streng for profit Da Nang is the ideal place to promote Vietnamese cuisine because it attracts a lot of domestic and foreign tourists Moreover, Danang people are extremely friendly and close The dishes they make are simple but full of enthusiasm They always try to be creative in cooking to serve many types of customers but still not lose the inherent value of the dish The main goal of the restaurant is to bring the best service quality to customers That is the basis for the restaurant to get the opportunity to expand the business scale The results that the restaurant achieved is thanks to the advantages of location, area and prestige In addition to these advantages, the restaurant faced many difficulties such as competition and shortage of skilled workers Therefore, in order to improve the quality of restaurant service, it requires a team of staff to have the ability and professional skills Researching the customer's perception of the food service quality at the restaurant is a job that must be done regularly to detect new needs and further improve the quality of restaurant service From that, the restaurant needs to have appropriate policies to improve service quality in order to better serve customers, attract and retain customers The manager must be regular analyze and evaluate the current situations of food quality through the reviews of Student: Nguyen Thuy Nga Code: 702 GRADUATION THESIS 58 Supervisor: Vo Thi Thanh Tam customers using food and drink services at the restaurant Beside that, it is necessary to re-systematize the basic theoretical issues about food service quality on scientific basis, confirm the role of improving the quality of food services, drinking and expanding the market for restaurants Service quality is a difficult and complicated job that requires constant research and innovation to find the best solutions I hope that the above solutions will contribute to increase revenue, improve the quality of catering services at the restaurant and thereby create a driving force for the development and expansion of the market in a positive direction that customers have set out 6.2 Suggestions In the increasingly difficult business situation, although the restaurant's revenue has improved, it still faces fierce competition with surrounding competitors In the coming time, in order to achieve the goal of attracting more and more customers and increasing income, the management and all restaurant staffs must try to apply measures to improve the quality of food and drink services Mobilizing and creating a fixed capital source to stabilize the restaurant's business in the economic market; cooperating with travel agencies to find customers Encouraging employees to motivate their human resources to always be abundant and have a long-term attachment to the restaurant; making policies for praising, recognizing employee performance; communicating with employees about career development opportunities; motivating employees; building working groups to support each other; asking employees add personal comments and giving separate business cards to each other Student: Nguyen Thuy Nga Code: 702 GRADUATION THESIS 59 Supervisor: Vo Thi Thanh Tam Organizing super promotional events for guests on holidays and New Year to attract the attention of customers Organizing seasonal promotions; giving discount vouchers to guests with invoices over 500,000 Organizing themed promotions like restaurant celebrations Surely this will be one of the great suggestions to bring customers closer to the restaurant Paying attention to infrastructure Continuously upgrade, repair and meet all dining needs when customers need Cooperating with technical agencies to repair and assemble modern equipment Opening training classes for employees with important skills, combining with English centers to create career development opportunities for employees Promoting the restaurant marketing process to a professional level Constantly on advertising strategies on social networking sites such as facebook, zalo, instagram, website to post about dishes, drinks and restaurant reviews Coordinating with the local government of Da Nang city, food safety and food safety sub-department to ensure the prestige of customer service quality All human resources from low to high must have a respectful attitude, friendly with customers and colleagues Creating a friendly environment, always make a good impression on customers, ready to support to serve customers at all times Student: Nguyen Thuy Nga Code: 702 GRADUATION THESIS 60 Supervisor: Vo Thi Thanh Tam REFERENCES [1] https://www.lawinsider.com/dictionary/restaurant-business [2] https://smallbusiness.chron.com/roles-functions-restaurant-71240.html [3] https://www.hoteljob.vn/tin-tuc/dac-diem-vai-tro-va-chuc-nang-cua-nhahang-trong-khach-san [4] https://restaurantengine.com/10-factors-that-affect-your-restaurant-profit/ https://vdosoftware.vn/kinh-doanh-nha-hang.html [5] https://www.slideshare.net/trongthuy2/chuyen-de-nang-cao-chat-luongdich-vu-an-uong-mien-phi-rat-hay? fbclid=IwAR0sUUvcJ8TzQ_riOmds8IsC3x7G_HlLMrBL1XHxrs50ZtqwyUi kQZ6eQiw [6] https://lib.hpu.edu.vn/bitstream/handle/123456789/32922/Bui-Hoang-VuVH1801.pdf? sequence=1&isAllowed=y&fbclid=IwAR3OiXtZaVWJZWPr69BSGWyehLL NN5bKvYdWEbmFJOzhEZLLrvIMBdERBWc [7] https://posapp.vn/16-cach-marketing-hieu-qua-cho-quan-nha-hang https://getsling.com/blog/types-of-restaurants/ [8] http://chuyendetotnghiep.net/mau-chuyen-de-tot-nghiep-nha-hang-khachsan/ [9] https://www.drjcatering.com/7-types-of-catering-services-you-need-toknow-about/ [10] https://core.ac.uk/download/pdf/230054368.pdf [11] https://pasgo.vn/chuoi-nha-hang/chuoi-nha-hang-am-thuc-xeo-bien-tauda-dang-vi-banh-xeo-1256 Student: Nguyen Thuy Nga Code: 702 GRADUATION THESIS 61 Supervisor: Vo Thi Thanh Tam SUPERVISOR’S COMMENT EXAMINER’S COMMENT Student: Nguyen Thuy Nga Code: 702 GRADUATION THESIS 62 Supervisor: Vo Thi Thanh Tam Student: Nguyen Thuy Nga Code: 702 ... rendered in an upscale and casual dining atmosphere, catering services, preparation and sale of deep fried potatoes and Promotional Goods and Services and Point-of-Sale Material related to the foregoing,... potential customers to offer high quality services to attract those customers That way, it is possible to increase revenue for restaurants and open more types of products and services at the restaurant. .. theories related to the restaurant and restaurant business Chapter 3: Case description It focuses on describing the catering services at Xeo cuisine restaurant Chapter 4: Analysis and evaluation Chapter