tiểu luận khởi sự doanh nghiệptomatid plan Business idea: In the period of innovative society, the awareness of environmental protection and health protection 1s raised all over the world, it’s high time for the market to look for clean hygienic products extracted from nature ingredients. With a young population structure, high awareness of environmental issues, we believe that creating a safe natural product with consumers ts the right choice, which 1s reason why hygienic products was fermented from tomato Tomatid was born. With the idea of producing the products that made from tomatoes (especially the rot tomatoes that can export or use normally). We apply the technology of making fermented to create the cleansing products for household. The products are friendly with environment, there are also many differentiations from traditional products which are available in market now. The features of market, customers about environment problems create the demand and interests about kind of our products natural one. Now, the household cleansing market gradually grow each year, reach 4 billions dollar in Vietnam with many big brands from Unilever, pg, ... We believe those are the good features prove that the demand is high, and with the niche market ( customers are highly interested in natural products), Tomatid will success in satisfy customers for the quality of products. Therefore, with the advantages of niche market, customers, and products, Tomatid will run successfully in Viet Nam market. 1.2 Products Tomato 1s a micronutrientrich product that is extremely available in Vietnam. After making fermented, Tomato is left with residue and be ready to mix with microorganisms to create fertilizer that 100% in harmony with the environment. 1. Fragrance: A product that uses natural essential oils for a gentle, delicate scent. 2. Cleaning by microbiological fermentation instead of surface abrasion. 3. Support deodorizing, sterilizing, especially adding antifungal ingredients. Because it is made from fermented microbiological herbs, the waste water from the washbasin, the washing machine or toilet will go out harmlessly. If it 1s used by many households, the microorganisms will clean public sewers, wastewater will be cleaner, eliminate odors. The product does not only clean during usage but only continue to clean clothes, floors and appliances after use because of the ongoing fermentation mechanism. TOMATID consists of 6 products: TomaTid hand washer TomaTid dish washer TomaTid floor cleanser TomaTid cloth washing (soak 3060 minutes before washing) TomaTid Super Clean (clean multipurpose appliances) TomaTid Toilet Brush 1.3 Ingredients Tomatoes are a suitable solvent for selected yeast strains to produce a probable solution effective cleaning, foaming, antibacterial. Moreover, tomatoes are quite cheap and readily available in Vietnam. Besides 95% of fermented solvents, the remaining 5% are additives including
FOREIGN TRADE UNIVERSITY FACULTY OF BUSINESS ADMINISTRATION anne START UP REPORT “TOMATID” GROUP PLAN Nguyen Minh Neuyet 1812250030 Nguyen Thanh Hién 1812250016 Nguyen Ha Van 1812250040 Than Thi Thao Van 1812250042 Nguyen Trung Viét Hoang 1612250013 Ha Noi, March 2020 TABLE OF CONTENTS 1.1 Business 1dea cceccsee0 | 1}: BUSINESS TDA fi spiccceceiicieeediiieiehineliie ie | CHAPTER ce ll: i be Rn A ee RD ee le A oe i Ae ns be Dee le A eR Gn ie en nye ine ee i i i LS ViSHOM ccscscssessnssnseccccscccnssnssnscescssessaceusecessnssnscesessuseusensecssessusensensaceuasensens isa ccaccivascclcasccsaccnneacchisascsunconsceachiband dunceubectsninscsbeactenscasiossoonasas WOT ARR IVa 2De: VR ee PLAN ccccccccccsecseseeseene cnsiccncar nnn = AND STRATEGIC DAM swicsiicssscssesvcssecssssnccrcercvtencvescicisensiniavciensacssteneecscinenniencens ye Dc: ESA CE TG UES cis cenicvnscnxnsnaniaverivntentnenecssnesexeceniennwisssienecesomencecsaunenneien 2.2.2 Marketing strategy for one year of OperatiOn .cccsceseenesesees CHAPTER 3: HUMAN RESOURCES 3.1 Organization structure PLANNING ccccccsccscsecsecneeneesseeees Pe ee ehhh ee ee Dodds POCO UMMC E Ge FOLGE OM ccsiisaisss esicarcasicacssenassisesactcacsiaciseniananssiieaecteuaes 3.3 Training and development ::ccscssssescsssssssssscessescssssssnssscenensensseses SA Per Torte: BE RE RIS Sig) An oa ccicsesscnccssnwersuronesesccernniinernccensesansuinerensenseommenerse TE ER BV ED ees zsncnnxeaas enue be nossieeneanueninnieenseernasnveeanerneceanenieesnereseemenesnil 336 FRE relatatt ip esses CHAPTER 4: OPERATION osc PLAN th ee 41 4.1.2 4.1.3 ee ee a ee ei ee ee es ee ee ete ee ee be ee a ee Une reGtas anisms «—«»_ Bursimess lOCAtION .ccccccccsccecsecscsccecscsscecsensenscecsenscessecsenscecseuses PIU ATU SEllUC CHAPTER 2: MARKETING AN ccccccccccccceccccccscsccccccscscussesscecsnccacscecsccscccscsesscansceceenscacscececens eee we we CO SF SF = we St SS Whi ME Ome WAR =) 1.4 MISSION 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.ccccsccssssssssscesensersssessersesscscescescescseee Gl 5.1 Amen TOM aieuiie ie a a Bias REE SOROWT sicis cr ieic ei ving tel stRKbn el ee TO 53 TanCine STHCCINB INE sais dcsicesiceescevcn cccscerevearcscssinarnincinedienianemniantinecieemn 5:4 PARR BCE SHEE scscsnciiemnsemmncsisennnnnnenmmensmeamanle CHAPTER POTENTTIAL RISKS 0 ccccccsnessssessenscesensescessesecessecsessesees OO G.1 6.2 Ce: - Potemtiial risks: cccccccccccsssssscssscnscsseccsccucssssssseessesssccsensensssssessnssnseees OO ‘Oualitative risk analysis: icine ia fl ERIN sees cesciinaiiietaaieriiaNea iN ACKNOWLEDGEMENT First of all, we would like to express my deepest appreciation to all members of our group to work together and complete “TOMATID” Planning We are grateful to Mrs Tran Minh Thu, the teacher of the subject We would like to express our deep attitude to our instructor, Mrs Tran Minh Thu for her generous support, coaching, patient guidance and companionship during this course that helps us in completion of project Which she has been teaching us is not only their precious knowledge but also her experiences about psychology, life, work and learning She shows us a new insight in problems, how to solve problem by different ways It makes her stand out from others and create positive thinking on us Again, thank you, Mrs Tran Minh Thu with all our best regards We have taken efforts in this project However, it would not have been possible without the kind support and help of many individuals of group We would like to thank all the members of our group who involve, contribute their abilities and work hard to complete this project Sincerely, Group CHAPTER 1: BUSINESS IDEA 1.1 Business idea: In the period of innovative society, the awareness of environmental protection and health protection 1s raised all over the world, it’s high time for the market to look for clean hygienic products extracted from nature ingredients With a young population structure, high awareness of environmental issues, we believe that creating a safe natural product with consumers ts the right choice, which 1s reason why hygienic products was fermented from tomato "Tomatid" was born With the idea of producing the products that made from tomatoes (especially the rot tomatoes that can export or use normally) We apply the technology of making fermented to create the cleansing products for household The products are friendly with environment, there are also many differentiations from traditional products which are available in market now The features of market, customers about environment problems create the demand and interests about kind of our products - natural one Now, the household cleansing market gradually grow billions dollar in Vietnam with many big brands each year, reach from Unilever, p&g, We believe those are the good features prove that the demand is high, and with the niche market ( customers are highly interested in natural products), Tomatid will success in satisfy advantages of customers niche for the market, successfully in Viet Nam market 1.2 Products quality of products customers, and products, Therefore, Tomatid with the will run Tomato 1s a micronutrient-rich product that is extremely available in Vietnam After making fermented, Tomato is left with residue and be ready to mix with microorganisms to create fertilizer that 100% in harmony with the environment Fragrance: A product that uses natural essential oils for a gentle, delicate scent Cleaning by microbiological fermentation instead of surface abrasion Support deodorizing, sterilizing, especially adding anti-fungal ingredients Because it is made from fermented microbiological herbs, the waste water from the washbasin, the washing machine or toilet will go out harmlessly If it 1s used by many households, the microorganisms will clean public sewers, wastewater will be cleaner, eliminate odors The product does not only clean during usage but only continue to clean clothes, floors and appliances after use because of the ongoing fermentation mechanism TOMATID consists of products: * TomaTid hand washer * TomaTid dish washer * TomaTid floor cleanser * TomaTid cloth washing (soak 30-60 minutes before washing) * TomaTid Super Clean (clean multi-purpose appliances) * TomaTid Toilet Brush 1.3 Ingredients Tomatoes are a suitable solvent for selected yeast strains to produce a probable solution effective cleaning, foaming, antibacterial Moreover, tomatoes are quite cheap and readily available in Vietnam Besides 95% of fermented solvents, the remaining 5% are additives including: - Biological additives (Na2S04 salts used to neutralize), are stable substances licensed for circulation, safe for users Anion Labs 1s the active substance Negative charged surface - Biological additives including aroma essential oil, bactericidal and deodorizing essence derived from herbs, fungicides herb 1.4 Mission Tomatid’s mission is to build a green, sustainable Vietnam towards a cyclic digital economy of the 4.0 era Tomatid Brand brings a household cleansing fermented tomato product The product does not only clean the house but also help to clean and revitalize the polluted rivers, lakes and ponds which are contaminated by chemicals from domestic wastewater 1.5 Vision With the principle of sustainable development, Tomatid strives to achieve the following main objectives: - Becoming a leading company in the production and trading of safe and family-friendly organic products in Vietnam with a sustainable development strategy, a solid distribution system, and a pioneer in investment technological innovation « Always leading the market, taking the "Rank and Difference" criterion as the goal of deploying all jobs from investment to business * We would like to accompany and cooperate with individuals, social organizations, state agencies to jon hands in restoring our harmony with nature 1.6 Core values Loyalty and honesty: Loyal to the organization, consistent with the ideals and values of Tomato Lady, taking the principle of transparency at the forefront of life and work Being honest in all activities, especially providing and processing information Enthusiasm: Enthusiastic and dedicated to work, daring to think, to do, to and dare to take responsibility coordination for common goals in every action, work with a spirit of CHAPTER 2: MARKETING AND STRATEGIC PLAN 2.1 SWOT Analysis Internal Helpful Harmful Strengths Weaknesses Environment friendly Lack of awareness Better brand image At first, it is hard for the Increase awareness company to promote their among customers product The company get access Most customers choose to to new markets and gain satisfy their personal needs an advantage over before caring for environment competitors that are not Many customers keep away focusing on “greenness” from products labeled The organization with “environmentally friendly” the adopted green because they see such labeling marketing 1s perceived as a marketing gimmick, and to be more socially they may lose trust in an responsible organization that suddenly Green company builds claims to be environmentally brand equity and wins friendly brand loyalty among customers Opportunities External Threats The business sector 1s e People's awareness of waste is still expanding, with many | old-fashioned future opportunities for | e Developments in technology may SUCCESS change this market beyond our ability Government wants to to adapt encourage local e A small change in the focus ofa business large competitor might wipe out any Competitors may be market position we achieve slow to adopt new technologies 2.2 Marketing plan 2.2.1 Market analysis 2.2.1.1 Competitor - Direct competitors: Eco Care, Frosch, B6 Hon - Made by Hau, Layer Clean Viet Nam, Naturally Clean, Qua bo hon - Be Bio, Minh Hong Biotech, Tin giat Magchan + Indirect competitors: Lix, Sumo, Vim, Sunlight, Net, Gift Criteria Product Tomatid Qua bo hon - Be Bio Sunlight » Handwasher « Handwasher » Dishwasher » Dishwasher « Dishwasher » Floor cleanser 10 salary or co-workers or they quit their jobs unpredictable, it will directly affect the outcome of the business To deal with this problem, we need a good manager with sufficient experience, skillful in management field He/she will not only successfully in controlling the process of daily working but also notice the problems between staffs, solve problems, encourage, motivate them to have the best outcome » (13) Recruitment: « A project member leaves the project, which causes a loss of human resource and expertise + The official employees not work efficiently as we expected » Not recruiting enough personnel to meet business running 6.2 Qualitative risk analysis PROBABILITY CONSEQUENCES Low Low | (1) Med (3) (6) Med | (7) (4) | (8) (2) (11) (12) (13) High 6.3 High (5) (9) (10) Solutions 7] the needs of the Types of | Classification Solutions risks Products (1) Setting specific rules for the manufacturers and request them to follow it strictly They have to incur a money penalty 1f it is their fault (3) Setting specific rules for the delivery agents and request them to follow it strictly They have to incur a money penalty if it is their fault (4) Compensation by cash or discount voucher for the next purchase Operation (5) Do a research and find out as many suppliers as possible within cost accepted Marketing (6) * Promoting communication, marketing online and offline regarding the efficiency of the product on improving people's lifestyle, health and avoiding bones-relating illnesses * Conducting influencers ) KOL © strategy (backpacking (7) Conduct a survey for customers to taste the dish Consult experts (8) Promoting unique marketing campaigns to approach more and more customers Design new models and more options Finances (9) Taking a amount of money from capital into emergency fund Making a reserve investors list (10) Preparing a detail plan to convince potential investors Opening the range of money sources Learn to save money and spend it as efficiently as possible This problem is mainly accountant and Therefore, in-depth departments is the caused financial training extremely guarantee they own by enough the manager for these important to qualifications to employees are the job Implement fined regulations: or cut mistake mistake) iB bonus (depending the whenever on the they make level of a the Human (11) *« Signa labour contact clearly with staff before start working Resources (12) « Always preparing reserve labor sources + Preparing enough medicine or medical stuffs Set up weekly meetings or workshops for managers and staffs to build up relationship and to share experience or skills needed (13) e Signing a labour contract clearly with staffs before they start working They will receive punishment if they break the contract e Always preparing reserve labor sources e¢ In urgent case, training staffs to be able to take on different jobs when needed to ensure that none of the positions 1s left empty 74 REFERENCE 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