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MONTH REPORT From 1st January to 28th February, 2021 A FACEBOOK REPORT OVERALL REPORT POSTS ANALYTICS COMPETITORS CONCLUSION OVERALL REPORT Demographics • • • The number of Fanpage’s like stayed the same around to 161,700 fans during Jan and Feb, 2021 (as there are non activity involve increasing the fanpage’s like in this period) 62% of our fans are women while 38% are men Majority of fans are at the age of 18 - 24 and live in Hanoi and Ho Chi Minh city, Fans growth Fans location OVERALL REPORT • - In January & February 2021, Five Star Vietnam posted 61 posts including: 26 Product Post with total : ~1,242,700 reach 18 Campaign Post with total: ~902,800 reach 14 Branding Post with total: ~710,900 reach Minigame with total: 173 participants Among them, Video posts get the best organic outreach and Posting a photo album with the best Ad reach POSTS ANALYTICS 5a.m – 7a.m • In Jan & Feb 2021, Five Star Vietnam had more Organic Reaches compared to Nov & Dec 2021 • Most Organic Reaches in this period gained from the Viral Video ‘Tiec Ga Phut’ Vietmese KOL Huy Cung, the video receive around 522,500 Views and 20.000+ Reactions • Until now, entertainment posts have better reach than product posts While product post attract more interactions • Fans are online mostly at a.m and 10 p.m => We should interact more and publish posts at these time 9p.m – 11p.m TOP POST From 1st January to 28th February, 2021 15/01/2021 VIRAL VIDEO: TIEC GA PHUT launching VIRAL VIDEO: TIEC GA PHUT launching Type: Video Reach: 678,033 View: 522,455 Engagement: 153,866 Reaction: 20,026 (on video) – 46,855 (in total) Comment: 525 Share: 298 Engagement Rates: 20% VIRAL VIDEO: TIEC GA PHUT launching KOL Sharing: HUY CUNG (actor/singer) Reaction: 1,573 View: 19,262 Comment: 18 Share: 13 Link: https://www.facebook.com/CungDucHuy/videos/711733299464745 VIRAL VIDEO: TIEC GA PHUT launching Fan-page sharing: ĐĨI Q KHƠNG NGỦ ĐƯỢC Reaction: 430 Comment: 58 Link: https://www.facebook.com/doiquakhongnguduoc/videos/827169901461022 Fan-page sharing: THÈM ĂN Reaction: 2,221 Comment: 253 Link: https://www.facebook.com/watch/?v=137862284729158 VIRAL VIDEO: TIEC GA PHUT launching Fan-page sharing: ĐỊA ĐIỂM ĂN UỐNG Reaction: 174 Comment: 110 Link: https://www.facebook.com/watch/?v=241393800769322 Fan-page sharing: THÈM Reaction: 308 Comment: 58 Link: https://www.facebook.com/watch/?v=229558575486868 26/02/2021 FEBRUARY 2020 – PRODUCT POST BO VIEN & CA VIEN product post Type: Album Reach: 3,636 Engagement: 72 Engagement Rates: 2% 28/02/2021 FEBRUARY 2020 – PROMOTION POST HTKD CUNG C.P FIVE STAR promotion post Type: Album Reach: 4,196 Engagement: 227 Comment: 15 Engagement Rates: 2% B GROUP ACTIVITIES https://www.facebook.com/groups/279470426486831 https://www.facebook.com/groups/1253701258304560 GROUP: KHỞI NGHIỆP CÙNG C.P FIVE STAR Members: 1,095 (816 members in the last December 2020) Number of posts: 18 posts – 10 post from customers Average related comment: 5/post Average Lead message: message/day C COMPETITORS’ ACTIVITIES https://www.facebook.com/KFCVietnam/ https://www.facebook.com/ilovelotteria/ https://www.facebook.com/McDonaldsVN/ https://www.facebook.com/JollibeeVietnam KFC Top post 23k reactions 2nd top post 14k reactions 3rd top post 13k reactions KFC Top Promotion JAN, 2021 Top Promotion FEB, 2021 14k reactions Discount for Combo Combo with ‘Li Xi’ packages giveaway LOTTERIA Top post 2,3k reactions 2nd top post 1,6k reactions 3rd top post 1,6k reactions LOTTERIA Top Promotion JAN, 2021 TẾT Combo Top Promotion FEB, 2021 Discount 22.000đ/1 chicken McDONALD’S Top post 16k reactions 2nd top post 13k reactions 3rd top post 11k reactions McDONALD’S Top Promotion JAN, 2021 Combo – 25% discount Top Promotion FEB, 2021 TẾT Combo Jollibee Top post 306 reactions 2nd top post 118 reactions 3rd top post 113 reactions Jollibee Top Promotion Combo 65k same prices CONCLUSION FACTS ✓ The number of organic reach, engagement and engagement rate are matched with the potential ✓ But real orders are still less than KPI, because of these reasons below: • Fans’ online time is late and after working hours -> page and inbox reply are always late, • Delivery service is not available in fans’ area, RECOMMENDATIONS ✓ Continue producing variety of content (branding, entertainment, product…) in variety types of media (video, photo, gif…), ✓ Besides, more focus on product posts and KPI of order: • Action button is set in every post, • More concept of product photos to have more colorful designs and content THANK YOU! February 2020 ... From 1st January to 28 th February, 20 21 01/ 01/ 20 21 JANUARY 20 20 – PRODUCT POST GA GION GION product post Type: Photo Reach: 2, 573 Engagement: 88 Engagement Rates: 3% 01/ 01/ 20 21 JANUARY 20 20 –... Rates: 3% 26 / 01/ 20 21 JANUARY 20 20 – PRODUCTION POST COMBO LI XI promotion post Type: Photo Reach: 1, 953 Engagement: 61 Engagement Rates: 3% JANUARY 20 20 – PRODUCTION POST 30/ 01/ 20 21 27 / 01/ 20 21 VI... Engagement: 14 1 Engagement Rates: 3% 20 / 01/ 20 21 JANUARY 20 20 – PROMOTION POST LE DUONG BAO LAM LIVESTREAM teaser post Type: Photo Reach: 3,690 Engagement: 15 0 Engagement Rates: 3% 21 / 01/ 20 21 JANUARY 20 20
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