Tài liệu Corporate Reputations, Branding and People Management 18 doc
Tài liệu Corporate Reputations, Branding and People Management 18 doc
... governance
and a socially and environmentally responsible reputation
Chapter 5 Four lenses on HR strategy and the employment relationship 163
154 Corporate Reputations, Branding and People Management
efforts ... takes to connect people
to their organizations, hopefully in a readable way. This is best
156 Corporate Reputations, Branding and People Management
su...
Tài liệu Corporate Reputations, Branding and People Management 8 doc
... and
signifiers
Branding as
values
Branding as
corporations
Branding as
shorthand
Branding as
personality
Branding as
ownership
Branding as
added value
Branding as
image
Branding as
positioning
Branding ... prescription and on how things should be than on
description of how things are. For example, to argue that brands
56 Corporate Reputations, Branding and Peopl...
Tài liệu Corporate Reputations, Branding and People Management 9 docx
... between
68 Corporate Reputations, Branding and People Management
the external and internal aspects of managing effective corpo-
rate branding, placing equal weight on these dimensions.
Corporate ... gauges a firm’s relative standing with
70 Corporate Reputations, Branding and People Management
employees and externally with stakeholders, in both its com-
petitive...
Tài liệu Corporate Reputations, Branding and People Management 13 docx
... financial services company, a political party and a
voluntary organization (see Box 3.3).
104 Corporate Reputations, Branding and People Management
Box 3.3 Corporate character in a voluntary organization
We ... organizational action are gover-
nance and leadership. Consider the case of Hurricane Katrina
in Box 3.4.
106 Corporate Reputations, Branding and People Ma...
Tài liệu Corporate Reputations, Branding and People Management 15 docx
... for under-
standing the effectiveness of people management strategies and
management actions. Table 4.4 shows the relationship between
130 Corporate Reputations, Branding and People Management
Table ... by Conway and Briner (2002) and others (Martin et al.,
1998). They point to four characteristics of perceived promises
126 Corporate Reputations, Branding and...
Tài liệu Corporate Reputations, Branding and People Management 17 doc
... deserves my loyalty.’
Source: Based on Meyer and Allen, 1991
146 Corporate Reputations, Branding and People Management
lower labour turnover and absence, and affective commitment
has been shown to ... Hewitt Associates have less
of a focus on behaviours and more on emotions, feelings and
understanding.
150 Corporate Reputations, Branding and People Management...
Tài liệu Corporate Reputations, Branding and People Management 20 docx
... were
associated with a managerial orientation of treating people as
174 Corporate Reputations, Branding and People Management
assets rather than costs and aimed at securing commitment
rather than compliance. ... slightly industry-dependent
(Sung and Ashton, 2005) and which is more resonant with the
best fit approach discussed next.
176 Corporate Reputations, Branding...
Tài liệu Corporate Reputations, Branding and People Management 21 docx
... diversity management, one of the shibboleths of
politically correct, best practice HRM.
184 Corporate Reputations, Branding and People Management
Box 5.3 The Glass Ceiling: diversity management,
best ... co-conspirator,
Organizational Dynamics, 32, 207–220.
188 Corporate Reputations, Branding and People Management
Stacey, R. (2001) Complex responsive processes in...
Tài liệu Corporate Reputations, Branding and People Management 24 doc
... is decision-interpreted,
218 Corporate Reputations, Branding and People Management
not decision-driven. Actions are crucial because they
constrain meaning and structure and organizational form. ... those people who
remain often bear the brunt of increased workload but also
show less commitment and lower morale than previously; talent
216 Corporate Reputations, Brand...
Tài liệu Corporate Reputations, Branding and People Management 27 doc
... bringing about
246 Corporate Reputations, Branding and People Management
radical change (Hollingsworth and Boyer, 1997, p. 267). These
turning points include wars, economic crises and political
upheavals, ... products and business
methods are adapted to local circumstances. Home
248 Corporate Reputations, Branding and People Management
country nationals (HCNs) ar...
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