... of the corporate agenda and its links with HRM 3738 Corporate Reputations, Branding and People Management Sparrow, P. R., Brewster, C. and Harris, H. (2004) Globalizing humanresource management. ... evidence, International Journal of Management Reviews, 5/6, 169–190.36 Corporate Reputations, Branding and People Management Martin, G. (2006) Managing people and organizations in changing con-texts. ... marketing and brand-ing specialists have drawn intellectual inspiration from such amodel, and how they may have contributed to its dominance by40 Corporate Reputations, Branding and People Management elevating...