Tài liệu Corporate Reputations, Branding and People Management 8 doc

... and signifiers Branding as values Branding as corporations Branding as shorthand Branding as personality Branding as ownership Branding as added value Branding as image Branding as positioning Branding ... prescription and on how things should be than on description of how things are. For example, to argue that brands 56 Corporate Reputations, Branding and Peopl...

Ngày tải lên: 24/12/2013, 16:15

... between 68 Corporate Reputations, Branding and People Management the external and internal aspects of managing effective corpo- rate branding, placing equal weight on these dimensions. Corporate ... gauges a firm’s relative standing with 70 Corporate Reputations, Branding and People Management employees and externally with stakeholders, in both its com- petiti...

Ngày tải lên: 24/12/2013, 16:15

... financial services company, a political party and a voluntary organization (see Box 3.3). 104 Corporate Reputations, Branding and People Management Box 3.3 Corporate character in a voluntary organization We ... have both centralized and decentralized resources. If that system is to work, both sides must be well prepared for action. There 1 08 Corporate Reputations, Bra...

Ngày tải lên: 24/12/2013, 16:15

... for under- standing the effectiveness of people management strategies and management actions. Table 4.4 shows the relationship between 130 Corporate Reputations, Branding and People Management Table ... by Conway and Briner (2002) and others (Martin et al., 19 98) . They point to four characteristics of perceived promises 126 Corporate Reputations, Branding and...

Ngày tải lên: 24/12/2013, 16:15

... deserves my loyalty.’ Source: Based on Meyer and Allen, 1991 146 Corporate Reputations, Branding and People Management lower labour turnover and absence, and affective commitment has been shown to ... Hewitt Associates have less of a focus on behaviours and more on emotions, feelings and understanding. 150 Corporate Reputations, Branding and People Management...

Ngày tải lên: 21/01/2014, 22:20

... governance and a socially and environmentally responsible reputation Chapter 5 Four lenses on HR strategy and the employment relationship 163 154 Corporate Reputations, Branding and People Management efforts ... takes to connect people to their organizations, hopefully in a readable way. This is best 156 Corporate Reputations, Branding and People Management su...

Ngày tải lên: 21/01/2014, 22:20

... were associated with a managerial orientation of treating people as 174 Corporate Reputations, Branding and People Management assets rather than costs and aimed at securing commitment rather than compliance. ... slightly industry-dependent (Sung and Ashton, 2005) and which is more resonant with the best fit approach discussed next. 176 Corporate Reputations, Branding...

Ngày tải lên: 21/01/2014, 22:20

... diversity management, one of the shibboleths of politically correct, best practice HRM. 184 Corporate Reputations, Branding and People Management Box 5.3 The Glass Ceiling: diversity management, best ... co-conspirator, Organizational Dynamics, 32, 207–220. 188 Corporate Reputations, Branding and People Management Stacey, R. (2001) Complex responsive processes in...

Ngày tải lên: 21/01/2014, 22:20

... decision-interpreted, 2 18 Corporate Reputations, Branding and People Management not decision-driven. Actions are crucial because they constrain meaning and structure and organizational form. ... those people who remain often bear the brunt of increased workload but also show less commitment and lower morale than previously; talent 216 Corporate Reputations, Branding...

Ngày tải lên: 21/01/2014, 22:20

... products and business methods are adapted to local circumstances. Home 2 48 Corporate Reputations, Branding and People Management country nationals (HCNs) are recruited to sales, mar- keting and HR ... bringing about 246 Corporate Reputations, Branding and People Management radical change (Hollingsworth and Boyer, 1997, p. 267). These turning points include wars...

Ngày tải lên: 26/01/2014, 17:20