Marketing without advertising

... Active Internet Marketing 11/19 12 Designing and Implementing Your Marketing Plan A. Your Marketing List: The “Who” of Your Marketing Plan 12/2 B. How to Evaluate Your List 12/3 C. Marketing Actions ... of Your Marketing Plan 12/5 D. Direct Marketing Actions 12/7 E. Parallel Marketing Actions 12/15 F. Peer-Based Marketing Actions 12/21 13 The Last Step: Creating a Calendar o...

Ngày tải lên: 08/08/2012, 15:43

... HANSON, AUTHOR OF PRINCIPLES OF INTERNET MARKETING. FROM “INTERNET MARKETING AND ECOMMERCE,” 2006 4 | MARKETING WITHOUT ADVERTISING 10 | MARKETING WITHOUT ADVERTISING 8 How to Let Customers Know ... Your Marketing Plan 289 Your Marketing List: e “Who” of Your Marketing Plan 290 How to Evaluate Your List 292 Marketing Actions and Events: e “What” of Your Market...

Ngày tải lên: 14/08/2013, 13:43

... my marketing. I am prepared and alert to cutting it off whenever a new customer gets better treatment than an old client. ■ Marketing Without Advertising Checklist 2/4 MARKETING WITHOUT ADVERTISING Antonowsky, ... caused by rubber gloves and been Marketing Without Advertising by Michael Phillips & Salli Rasberry edited by Peri Pakroo 3rd edition 3/6 MARKETING WITHOU...

Ngày tải lên: 13/12/2013, 14:15

... store in an area of Berke- ley, California, that has since become fa- 1/6 MARKETING WITHOUT ADVERTISING 1/18 MARKETING WITHOUT ADVERTISING fights on the walls of buildings, and the Greeks posted important ... Active Internet Marketing 11/19 12 Designing and Implementing Your Marketing Plan A. Your Marketing List: The “Who” of Your Marketing Plan 12/2 B. How to Evaluate You...

Ngày tải lên: 13/12/2013, 14:54

... Customers lured by ads tend to be disloyal. In other words, advertising 1/6 MARKETING WITHOUT ADVERTISING 1/8 MARKETING WITHOUT ADVERTISING advertising is wasted, and the trouble is, I don’t know ... my marketing. I am prepared and alert to cutting it off whenever a new customer gets better treatment than an old client. ■ Marketing Without Advertising Checklist 3/4 MARK...

Ngày tải lên: 18/12/2013, 14:48

... message to large numbers of people without the expense of advertising. The results were a real sense of excitement that the concept of marketing without advertising was one of genuine interest ... new orders. Marketing Without Advertising Checklist 1.My product or service is up to date and is the best it can be. We mention the Japanese and Swedish use of adve...

Ngày tải lên: 15/02/2014, 10:33

... a double pleasure for Nolo to publish another updated version of Marketing Without Advertising. Yes, lots of things about small business marketing have changed in the interim. To mention just a few, ... 2 Personal Recommendations: The First Choice in Marketing A. Cost- Effectiveness 2/2 B. Overcoming Established Buying Habits 2/5 C. Basing Your Marketing Plan on Updates @ Nolo.com...

Ngày tải lên: 28/03/2014, 19:20

... Implementing Your Marketing Plan A. Your Marketing List: The “Who” of Your Marketing Plan 13/2 B. How to Evaluate Your List 13/3 C. Marketing Actions and Events: The “What” of Your Marketing Plan ... Direct Marketing Actions 13/7 E. Parallel Marketing Actions 13/15 F. Peer-Based Marketing Actions 13/21 14 Creating a Calendar of Events A. Marketing Calendar for an Interior De...

Ngày tải lên: 18/04/2014, 14:09

... ad.” —WARD HANSON, AUTHOR OF PrinciPles of internet Marketing. FROM “INTERNET MARKETING AND E-COMMERCE,” 2006 4 | MARKETING WITHOUT ADVERTISING e Importance of Online Comments In 2006, ... number for further information. chapter 1 | ADVERTISING: THE LAST CHOICE IN MARKETING | 27 Advertising: e Last Choice in Marketing e Myth of Advertising s Effectiveness 5 Why Custome...

Ngày tải lên: 18/04/2014, 14:09