5th edition Marketing Without Advertisingby Michael Phillips & Salli Rasberry pot

5th edition Marketing Without Advertising by Michael Phillips & Salli Rasberry edited by Diana Fitzpatrick Nolo’s Legal Updater We’ll send you an email whenever a new edition of your book is published! Sign up at www.nolo.com/legalupdater Updates @ Nolo.com 2Check www.nolo.com/updates to find recent changes in the law that affect the current edition of your book Nolo Customer Service3To make sure that this edition of the book is the most recent one, call us at 800-728-3555 and ask one of NOLOour friendly customer service representatives Or www.nolo.com find out at always up to date The law changes, but Nolo is always on top of it! We offer several ways to make sure you and your Nolo products are always up to date: Webelieveaccurateandcurrentlegalinform manyofyourownlegalproblemsonacost-effi cientbasis.Butthistext isnotasubstituteforpersonalizedadvicefroma Ifyouwantthehelpofatrainedprofessional,con licensedtopracticeinyourstate please note NOLO 5th edition Marketing Without Advertising by Michael Phillips & Salli Rasberry edited by Diana Fitzpatrick Fifth Edition Editor Cover Design Book Design Production Proofreading Index Printing MAY 2005 DIANA FITZPATRICK TONI IHARA TERRI HEARSH MARGARET LIVINGSTON MARTIN ARONSON JEAN MANN CONSOLIDATED PRINTERS, INC Phillips, Michael, 1938 Marketing without advertising / by Michael Phillips & Salli Rasberry. 5th ed SAUD Take Control of Your Student Loan Debt $26.9 SLOAN PATENTS AND COPYRIGHTS The Copyright Handbook: How to Protect and Use Written Works (Book w/CD-ROM) COHA Copyright Your Software CYS Domain Names DOM Getting Permission: How to License and Clear Copyrighted Materials Online and Off (Book w/CD-ROM) $3 RIPER How to Make Patent Drawings Yourself $29.9 DRAW Inventor’s Guide to Law, Business and Taxes .$34.99 ILAX The Inventor’s Notebook INOT Nolo’s Patents for Beginners QPAT License Your Invention (Book w/CDROM) $3 LICE Patent, Copyright & Trademark PCTM Patent It Yourself PAT Patent Pending in 24 Hours PEND Patent Searching Made Easy PATSE The Public Domain PUBL Trademark: Legal Care for Your Business and Product Name $39.95 TRD Web and Software Development: A Legal Guide (Book w/ CD-ROM) $44.95 SFT RESEARCH & REFERENCE Legal Research: How to Find & Understand the Law $39.99 LRES SENIORS Long-Term Care: How to Plan and Pay for It .$19.99 ELD The Conservatorship Book for California CNSV Social Security, Medicare & Goverment Pensions $29.99 SOA SOFTW ARE Call or check our website at www.nolo.com for special discounts on Software! 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Although it might have made sense to publish Michael’s manuscript under a title such as The Zen of Small Business Marketing, we had already announced that we were publishing a Nolo-style workbook that not only provided the intellectual foundation for why marketing without advertising works but also a lot of detailed “how-to” specifics SALLI RASBERRY Enter Salli Rasberry, who has successfully run a dozen small businesses in fields as varied as book fairs (the first San Francisco International), publishing companies (New Glide Publications and Clear Glass Press), documentary films, business consulting, and writing (coauthor with Michael Phillips of The Seven Laws of Money and Honest Business, among others) Currently she is vice president of the Sonoma Land Trust, a private nonprofit that preserves and protects the land forever through conservation easements or outright ownership A pioneer in the fields of education and values-based living, Rasberry is involved in the design and development of an innovative model for a rural home-care center for the elderly in northern California An artist and avid gardener, she initiated the Coffin Garden Project, where artists, gardeners, and others are invited to express their feelings about death in a setting of natural beauty and serenity Salli’s job was to add a few pounds of order and a bushel of passion to Michael’s manuscript She did this brilliantly, at the same time that her honesty, compassion, and general niceness made the always-difficult task of turning a good manuscript into an excellent book a real pleasure Other Books by Phillips and Rasberry The Seven Laws of Money (Pocket Classics, Shambhala Publications) Honest Business (Pocket Classics, Shambhala Publications) The Briarpatch Book (ed.) (New Glide) By Phillips Simple Living Investments (Clear Glass) Citizen Legislature, with Ernest Callenbach (Banyan Tree/Clear Glass) By Rasberry Living Your Life Out Loud: How to Unlock Your Creativity and Unleash Your Joy , with Padi Selwyn (Pocket Books) The Art of Dying: Honoring & Celbrating Life’s Passages , with Carole Rae Wontanabe (Celestial Arts) ... PRINTERS, INC Phillips, Michael, 1938 Marketing without advertising / by Michael Phillips & Salli Rasberry. 5th ed p cm ISBN 1-4133-0184-3 Marketing Small business Management I Rasberry, Salli II... licensedtopracticeinyourstate please note NOLO 5th edition Marketing Without Advertising by Michael Phillips & Salli Rasberry edited by Diana Fitzpatrick Fifth Edition Editor Cover Design Book Design.. .5th edition Marketing Without Advertising by Michael Phillips & Salli Rasberry edited by Diana Fitzpatrick Nolo’s Legal Updater We’ll send you an email whenever a new edition of your