Tài liệu Corporate Reputations, Branding and People Management 4 ppt

... differentiate themselves to achieve long-run success, 14 Corporate Reputations, Branding and People Management Chapter 1 The importance of the corporate agenda and its links with HRM 23 Most of the business ... of corporateness for the HR profession; what potential does it create and what challenges does it pose for practitioners? 16 Corporate Reputations, Branding...

Ngày tải lên: 15/12/2013, 10:15

... community. Thus, in addition to corporate branding, many businesses are Corporate Reputations, Branding and People Management To Sue and Christine for their help and encouragement throughout ... Graeme To my husband, Christopher, and our children, Alexander and James – Susan Corporate Reputations, Branding and People Management: A Strategic Approach to HR G...

Ngày tải lên: 15/12/2013, 10:15

... reputations and brands by marketing and communi- cations consultants and academics, and a few on employer branding, we believe this book is one of the few works that explores the broader corporate ... Europe and Asia. Among the issues we have cov- ered are: ■ The elements of corporateness and the corporate agenda: corporate reputations, brands, social respon- sibility, go...

Ngày tải lên: 15/12/2013, 10:15

... questionable 8 Corporate Reputations, Branding and People Management (and, sometimes criminal) corporate governance and uneth- ical behaviour. Well-known examples include the US cases of Enron, Andersen ... grasp the corporate agenda, organizational needs for corporateness and begin to understand and use the language and insights of branding, marketing, communications...

Ngày tải lên: 15/12/2013, 10:15

... identity, image, reputation, corporate branding and corporate- level marketing. London: Routledge. 34 Corporate Reputations, Branding and People Management Core competences and the service–profit chain Sitting ... of the corporate agenda and its links with HRM 37 38 Corporate Reputations, Branding and People Management Sparrow, P. R., Brewster, C. and...

Ngày tải lên: 24/12/2013, 16:15

... ‘super-brands’. In 74 Corporate Reputations, Branding and People Management The degree of fit or alignment among the beliefs and feelings held about an organization by people and groups and what ... financial value of brands, in R. Clifton and J. Simmons (eds), Brands and branding. Princeton, NJ: Bloom- berg Press, pp. 27 47 . McEwen, B. and Buckingham, G. (2001)...

Ngày tải lên: 24/12/2013, 16:15

... Individual identity is thus more diffuse and difficult for others to control (Sparrow and Cooper, 2003). 84 Corporate Reputations, Branding and People Management Identity (an organizational cause) Identification ... million. 1 Except the Scottish Highlands and Islands, which was thought to be unique enough to require its own economic development agency. 88 Corporate Rep...

Ngày tải lên: 24/12/2013, 16:15

... of engagement has become so popular in recent years, since it 116 Corporate Reputations, Branding and People Management Chapter 4 The quality of individual employment relationships 117 promises ... communications, consultation and grievance-handling procedures; and (3) negative instrumental beliefs about the ability of unions to improve pay and conditions. From Tables 4....

Ngày tải lên: 24/12/2013, 16:15

... this process does imply a possible connection. 138 Corporate Reputations, Branding and People Management Box 4. 4 Self-disclosure, identity and (lack of) organizational identification To continue ... values of their alma mater, and have put their hands in their pockets to ever-increasing degrees to make endowments 140 Corporate Reputations, Branding and People Man...

Ngày tải lên: 21/01/2014, 22:20

... good’. Paragon’s people management strategy: supporting reputations and the brand through talent management and high performance HRM 1 Talent management and rewards: The CEO and HR director rec- ognized ... on practice. 170 Corporate Reputations, Branding and People Management Multiple goals Profit maximizing The design school Markets and evolution Embedded syst...

Ngày tải lên: 21/01/2014, 22:20