Tài liệu Corporate Reputations, Branding and People Management 3 ppt

... questionable 8 Corporate Reputations, Branding and People Management (and, sometimes criminal) corporate governance and uneth- ical behaviour. Well-known examples include the US cases of Enron, Andersen ... grasp the corporate agenda, organizational needs for corporateness and begin to understand and use the language and insights of branding, marketing, communications...

Ngày tải lên: 15/12/2013, 10:15

... community. Thus, in addition to corporate branding, many businesses are Corporate Reputations, Branding and People Management To Sue and Christine for their help and encouragement throughout ... Graeme To my husband, Christopher, and our children, Alexander and James – Susan Corporate Reputations, Branding and People Management: A Strategic Approach to HR G...

Ngày tải lên: 15/12/2013, 10:15

... importance of the corporate agenda and its links with human resource management 1 Introduction In a recent book on branding and reputation management, John Balmer and Stephen Geyser (20 03) perceptively ... Europe and Asia. Among the issues we have cov- ered are: ■ The elements of corporateness and the corporate agenda: corporate reputations, brands, social respon- sib...

Ngày tải lên: 15/12/2013, 10:15

... to achieve long-run success, 14 Corporate Reputations, Branding and People Management Chapter 1 The importance of the corporate agenda and its links with HRM 23 Most of the business press coverage ... of corporateness for the HR profession; what potential does it create and what challenges does it pose for practitioners? 16 Corporate Reputations, Branding and Peopl...

Ngày tải lên: 15/12/2013, 10:15

... of the corporate agenda and its links with HRM 37 38 Corporate Reputations, Branding and People Management Sparrow, P. R., Brewster, C. and Harris, H. (2004) Globalizing human resource management. ... evidence, International Journal of Management Reviews, 5/6, 169–190. 36 Corporate Reputations, Branding and People Management Martin, G. (2006) Managing peo...

Ngày tải lên: 24/12/2013, 16:15

... ‘super-brands’. In 74 Corporate Reputations, Branding and People Management The degree of fit or alignment among the beliefs and feelings held about an organization by people and groups and what ... Review, 31 , 115– 131 . Lindeman, J. (20 03) The financial value of brands, in R. Clifton and J. Simmons (eds), Brands and branding. Princeton, NJ: Bloom- berg Press, pp....

Ngày tải lên: 24/12/2013, 16:15

... Individual identity is thus more diffuse and difficult for others to control (Sparrow and Cooper, 20 03) . 84 Corporate Reputations, Branding and People Management Identity (an organizational cause) Identification ... relationship and the problems of managing across the individual–organizational levels. Chapter 3 Organizational identity, action and image: the linchpin 85...

Ngày tải lên: 24/12/2013, 16:15

... 2 .33 environment The company provides me with good training for the job 2. 43 120 Corporate Reputations, Branding and People Management Chapter 4 The quality of individual employment relationships ... the idea of engagement has become so popular in recent years, since it 116 Corporate Reputations, Branding and People Management Chapter 4 The quality of individual e...

Ngày tải lên: 24/12/2013, 16:15

... abilities and interests, e.g. extroverted, physically fit, soccer player, often with few other interests or abilities, except a desire for 136 Corporate Reputations, Branding and People Management celebrity ... though this process does imply a possible connection. 138 Corporate Reputations, Branding and People Management Box 4.4 Self-disclosure, identity and (lac...

Ngày tải lên: 21/01/2014, 22:20

... good’. Paragon’s people management strategy: supporting reputations and the brand through talent management and high performance HRM 1 Talent management and rewards: The CEO and HR director rec- ognized ... on practice. 170 Corporate Reputations, Branding and People Management Multiple goals Profit maximizing The design school Markets and evolution Embedded syst...

Ngày tải lên: 21/01/2014, 22:20