Tài liệu Corporate Reputations, Branding and People Management 2 ppt

... importance of the corporate agenda and its links with human resource management 1 Introduction In a recent book on branding and reputation management, John Balmer and Stephen Geyser (20 03) perceptively ... Europe and Asia. Among the issues we have cov- ered are: ■ The elements of corporateness and the corporate agenda: corporate reputations, brands, social respon- sib...

Ngày tải lên: 15/12/2013, 10:15

... and branding in global companies: the challenges for people management and HR 22 7 8 Corporate communications and the employment relationship 25 7 9 Corporate strategy, corporate leadership, corporate ... Graeme To my husband, Christopher, and our children, Alexander and James – Susan Corporate Reputations, Branding and People Management: A Strategic App...

Ngày tải lên: 15/12/2013, 10:15

... questionable 8 Corporate Reputations, Branding and People Management (and, sometimes criminal) corporate governance and uneth- ical behaviour. Well-known examples include the US cases of Enron, Andersen ... grasp the corporate agenda, organizational needs for corporateness and begin to understand and use the language and insights of branding, marketing, communications...

Ngày tải lên: 15/12/2013, 10:15

... practitioners? 16 Corporate Reputations, Branding and People Management Defining corporateness: corporate branding, identity and corporate reputation As we noted at the beginning of this chapter, Balmer and Greyser ... scholars and practitioners from marketing and branding, organizational studies, communications and strategic management (Dowling, 20 01; Hatch...

Ngày tải lên: 15/12/2013, 10:15

... IES. Schultz, M. and de Chernatony, L. (20 02) Introduction: The chal- lenges of corporate branding, Corporate Reputation Review, 5 (2/ 3), 105–1 12. Sjovall, A. M. and Talk, Andrew C. (20 04) From actions ... of the corporate agenda and its links with HRM 37 38 Corporate Reputations, Branding and People Management Sparrow, P. R., Brewster, C. and Harris, H. (20 0...

Ngày tải lên: 24/12/2013, 16:15

... ‘super-brands’. In 74 Corporate Reputations, Branding and People Management The degree of fit or alignment among the beliefs and feelings held about an organization by people and groups and what ... Press. 78 Corporate Reputations, Branding and People Management Fombrun, C. J. (20 05) Keynote address to the annual conference of the Reputation Institute, Madrid,...

Ngày tải lên: 24/12/2013, 16:15

... elements: ■ brand concept and values ■ brand personality tone and style ■ brand strategy objectives and targets, 20 02 05 ■ brand architecture and guidelines for the promotion of products and services ... million. 1 Except the Scottish Highlands and Islands, which was thought to be unique enough to require its own economic development agency. 88 Corporate Reputations, Brandi...

Ngày tải lên: 24/12/2013, 16:15

... always provides me with a safe working 2. 33 environment The company provides me with good training for the job 2. 43 120 Corporate Reputations, Branding and People Management Chapter 4 The quality of ... the idea of engagement has become so popular in recent years, since it 116 Corporate Reputations, Branding and People Management Chapter 4 The quality of individu...

Ngày tải lên: 24/12/2013, 16:15

... values of their alma mater, and have put their hands in their pockets to ever-increasing degrees to make endowments 140 Corporate Reputations, Branding and People Management of the size that ... individual and organi- zational identities and suggested the latter is not just the sum of the former, though this process does imply a possible connection. 138 Corporate Reputati...

Ngày tải lên: 21/01/2014, 22:20

... good’. Paragon’s people management strategy: supporting reputations and the brand through talent management and high performance HRM 1 Talent management and rewards: The CEO and HR director rec- ognized ... on practice. 170 Corporate Reputations, Branding and People Management Multiple goals Profit maximizing The design school Markets and evolution Embedded syst...

Ngày tải lên: 21/01/2014, 22:20