Tài liệu Corporate Reputations, Branding and People Management 1 ppt

... community. Thus, in addition to corporate branding, many businesses are Corporate Reputations, Branding and People Management To Sue and Christine for their help and encouragement throughout ... Graeme To my husband, Christopher, and our children, Alexander and James – Susan Corporate Reputations, Branding and People Management: A Strategic Approach to HR G...

Ngày tải lên: 15/12/2013, 10:15

... CHAPTER The importance of the corporate agenda and its links with human resource management 1 Introduction In a recent book on branding and reputation management, John Balmer and Stephen Geyser (2003) ... Europe and Asia. Among the issues we have cov- ered are: ■ The elements of corporateness and the corporate agenda: corporate reputations, brands, social respon- si...

Ngày tải lên: 15/12/2013, 10:15

... the corporate agenda and its links with HRM 11 Table 1. 1 Top ten brands by value, 2004 Brand Estimated value ($bn) Coco-Cola 67.39 Microsoft 61. 37 IBM 53.79 GE 44 .11 Intel 33.50 Disney 27 .11 McDonald’s ... questionable 8 Corporate Reputations, Branding and People Management (and, sometimes criminal) corporate governance and uneth- ical behaviour. Well-known exampl...

Ngày tải lên: 15/12/2013, 10:15

... differentiate themselves to achieve long-run success, 14 Corporate Reputations, Branding and People Management Chapter 1 The importance of the corporate agenda and its links with HRM 23 Most of the business ... of corporateness for the HR profession; what potential does it create and what challenges does it pose for practitioners? 16 Corporate Reputations, Branding...

Ngày tải lên: 15/12/2013, 10:15

... evidence, International Journal of Management Reviews, 5/6, 16 9 19 0. 36 Corporate Reputations, Branding and People Management Martin, G. (2006) Managing people and organizations in changing con- texts. ... Butterworth–Heinemann. Chapter 1 The importance of the corporate agenda and its links with HRM 37 38 Corporate Reputations, Branding and People Manage...

Ngày tải lên: 24/12/2013, 16:15

... ‘super-brands’. In 74 Corporate Reputations, Branding and People Management The degree of fit or alignment among the beliefs and feelings held about an organization by people and groups and what ... Review, 31, 11 5 13 1. Lindeman, J. (2003) The financial value of brands, in R. Clifton and J. Simmons (eds), Brands and branding. Princeton, NJ: Bloom- berg Press, pp. 2...

Ngày tải lên: 24/12/2013, 16:15

... Individual identity is thus more diffuse and difficult for others to control (Sparrow and Cooper, 2003). 84 Corporate Reputations, Branding and People Management Identity (an organizational cause) Identification ... relationship and the problems of managing across the individual–organizational levels. Chapter 3 Organizational identity, action and image: the linchpin 85 86...

Ngày tải lên: 24/12/2013, 16:15

... so popular in recent years, since it 11 6 Corporate Reputations, Branding and People Management Chapter 4 The quality of individual employment relationships 11 7 promises to tap into or overlay all ... with good training for the job 2.43 12 0 Corporate Reputations, Branding and People Management Chapter 4 The quality of individual employment relationships 12 1 Tabl...

Ngày tải lên: 24/12/2013, 16:15

... values of their alma mater, and have put their hands in their pockets to ever-increasing degrees to make endowments 14 0 Corporate Reputations, Branding and People Management of the size that ... individual and organi- zational identities and suggested the latter is not just the sum of the former, though this process does imply a possible connection. 13 8 Corporate Repu...

Ngày tải lên: 21/01/2014, 22:20

... good’. Paragon’s people management strategy: supporting reputations and the brand through talent management and high performance HRM 1 Talent management and rewards: The CEO and HR director rec- ognized ... their impact on practice. 17 0 Corporate Reputations, Branding and People Management Multiple goals Profit maximizing The design school Markets and evolut...

Ngày tải lên: 21/01/2014, 22:20