... convey why anything matters toactors, why values and norms have normative force, or why actors orresearchers see anything as good or bad (Archer, 2000a). While it has24 Why Things Matter to ... whichreplaces the imaginary, is not unusual, and we do not expect to be deeplymoved by what is not unusual. That element of tragedy which lies in thevery fact of frequency, has not yet wrought itself ... bestlive together is not merely a matter of coordination of the actions ofdifferent indivi duals by means of con ventions, like deciding which sideof the road to drive on, but a matter of considering...