Marketing Without Advertising
Tài liệu Marketing And Selling - Marketing Without Advertising ppt
... Recourse Policy in Writing 10/9 1/4 MARKETING WITHOUT ADVERTISING and broadcast ads; that works out to about $623 for every man, woman and child in the United States” ( Marketing Madness,” May/June ... future. Keep advertising (forever). • The effects of advertising are cumu- lative. Definitely keep advertising (forever). But what about the favorable long-term effects of continuo...
Ngày tải lên: 13/12/2013, 14:15
Marketing without advertising by nolo press
... Active Internet Marketing 11/19 12 Designing and Implementing Your Marketing Plan A. Your Marketing List: The “Who” of Your Marketing Plan 12/2 B. How to Evaluate Your List 12/3 C. Marketing Actions ... of Your Marketing Plan 12/5 D. Direct Marketing Actions 12/7 E. Parallel Marketing Actions 12/15 F. Peer-Based Marketing Actions 12/21 13 The Last Step: Creating a Calendar o...
Ngày tải lên: 13/12/2013, 14:54
Marketing without advertising
... Active Internet Marketing 11/19 12 Designing and Implementing Your Marketing Plan A. Your Marketing List: The “Who” of Your Marketing Plan 12/2 B. How to Evaluate Your List 12/3 C. Marketing Actions ... of Your Marketing Plan 12/5 D. Direct Marketing Actions 12/7 E. Parallel Marketing Actions 12/15 F. Peer-Based Marketing Actions 12/21 13 The Last Step: Creating a Calendar o...
Ngày tải lên: 18/12/2013, 14:48
marketing without advertising
... takes—do it! Parallel Marketing Actions In addition to direct marketing, your marketing action plan should include parallel marketing techniques. Parallel marketing is aimed at promoting ... other______________________ Marketing Actions and Events — the What of Your Marketing Plan Once you generate a list of your marketing community, the next step is to plan...
Ngày tải lên: 15/02/2014, 10:33
5th edition Marketing Without Advertisingby Michael Phillips & Salli Rasberry pot
... and Implementing Your Marketing Plan A. Your Marketing List: The “Who” of Your Marketing Plan 13/2 B. How to Evaluate Your List 13/3 C. Marketing Actions and Events: The “What” of Your Marketing Plan ... MANN CONSOLIDATED PRINTERS, INC. Phillips, Michael, 1938 Marketing without advertising / by Michael Phillips & Salli Rasberry 5th ed. p. cm. ISBN 1-4133-0184-3 1. Marke...
Ngày tải lên: 28/03/2014, 19:20
marketing without advertising 5th (2005)
... employees. 1/6 MARKETING WITHOUT ADVERTISING ADVERTISING: THE LAST CHOICE IN MARKETINGS 1/7 We admire, in particular, Google’s oppo- sition to advertising. As part of its no- advertising commitment, ... Direct Marketing Actions 13/7 E. Parallel Marketing Actions 13/15 F. Peer-Based Marketing Actions 13/21 14 Creating a Calendar of Events A. Marketing Calendar for an Interior...
Ngày tải lên: 18/04/2014, 14:09
marketing without advertising 6th (2008)
... customers do your advertising for you. Ralph Warner, Publisher Berkeley, California • 2 | MARKETING WITHOUT ADVERTISING Advertising: e Last Choice in Marketing e Myth of Advertising s Effectiveness ... blatantly free of ads. It also doesn’t accept advertising (like banners on chapter 1 | ADVERTISING: THE LAST CHOICE IN MARKETING | 9 10 | MARKETING WITHOUT ADVE...
Ngày tải lên: 18/04/2014, 14:09