... AN INTERNET MARKETING PLANBUSINESS OVERVIEWTYPE OF BUSINESSENVIRONMENT SCAN:TRENDS IN • DEMAND• POLITICAL / LEGAL / ETHICAL• SOCIAL / CULTURAL• COMPETITION (OFF LINE)• TECHNOLOGY• PHYSICAL MARKETING ... THE ORGANIZATIONMARKETING RESEARCH PROCESS:• PROBLEM / OPPORTUNITY• DESIGN (DESCR. / CAUSAL)• METHOD (I.E. SURVEY)• SAMPLING• COLLECTING DATA• ANALYZING DATA• REPORT INTERNET MARKETING OBJECTIVES(SMART), ... VISITOR NEEDS?ADDED VALUE CUSTOMER / COMPANYINCOME POTENTIAL / SERVICE / DOMAIN NAMEINTERNET STYLEWEB PROMOTION PLANSPECIFIC WEB CONTENT / LAY OUT, COMMUNITY, SEARCH, EXTRANET, SECURITY, PAYMENT,...