... assessment will explore the realities of the industry, the community, the travel product, the economic environment and the potential or present visitors. For tourism marketing, some of the following questions ... intended?Because of the diversity of market segments, which compose the tourism industry, a marketing plan is much like a navigational chart. The marketing plan requires a look at all the relevant 3activities, ... what this marketing plan is about without getting into details. Although the summary is located under the first chapter, it is usually completed last after the whole plan is complete .The lengths...