... 3 How to Identify and Sell Your Strengths Whatever industry you represent, field you’re in, or expertise you possess, whenyou’re looking for a job, you’re in sales and marketing. ■You ’re selling ... overwhelming, it pays to learn how to boast. It is possi-ble to be modest, yet effective. The trick is to avoid speaking solely of your ownmerits in every line. Instead, link your talents to the concerns ... statements will mean to the company, to discern whythey are beneficial.You, however, can easily handle this for your reader. Simply ask yourself,“What does this mean to my potential employer?”...