... website (product information, internal search, demos,support FAQs, navigation, pricing and promotions, and so forth), and the criti-cal few questions that the company decision makers want answers ... using. Keep in mind these fewtips when it comes to constructing questions:• The customer should be motivated and be able to answer each question.• The customer should be able to easily understand ... you can improve it for them.Incentives usually skew the data because theincentive becomes the motivation,and this usually reduces the quality of the data.It is also harderto detect the pollution...