Marketing insights from a to z 80 concepts every manager needs to know

... University Author, Discovering the Soul of Service Praise for Marketing Insights from A to Z Marketing Insights from A to Z Marketing Insights from A to Z 80 Concepts Every Manager Needs To Know ... anything and everything you need to know about where marketing stands today and where it’s going tomorrow. You can plunge into this tour de...

Ngày tải lên: 15/08/2013, 14:09

... of- fering a loyalty award program. A loyalty program may be a good feature as part of a customer relationship management program, but many loyalty schemes do not create loyalty. They appeal to the ... con- cepts and marketing principles presented by an authoritative voice, in a convenient way. • Managers who may have taken a course on marketing some years ago and have reali...

Ngày tải lên: 13/12/2013, 14:59

... physical assets? Own- ing physical property can be a liability. All a company needs is access to physical assets. To operate as a lean company may call for decapitaliz- ing—outsourcing activities and ... rather than breakthrough ideas. Consumers would not have answered that they wanted a PC, Palm, Walkman, wireless phone, or camcorder. Akio 84 Marketing Insights from A...

Ngày tải lên: 25/12/2013, 05:18

... of ServicePraise for Marketing Insights from A to Z Marketing Insightsfrom A to Z Marketing InsightsfromAtoZ80 Concepts Every Manager Needs To KnowPhilip KotlerJohn Wiley & Sons, Inc. Copyright ... need to know about where marketingstands today and where it’s going tomorrow. You can plunge into this tour deforce at any point from A to Z and alwa...

Ngày tải lên: 21/09/2012, 17:33

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Ngày tải lên: 24/10/2013, 08:20

Ngày tải lên: 24/10/2013, 08:20