... States, Madonna, and you—yes, you! A brand is any labelthat carries meaning and associations. A great brand does more: Itlends coloration and resonance to a product or service.Russell Hanlin, ... benefits and close the sale.What’s worse, many ads are not particularly creative. Most arenot memorable. Take auto ads. The typical one shows a new car rac-ing 100 miles an hour around mountain ... telemarketers, digital magazines, in-store ad-4Marketing Insights from A to Z vertising, and advertising now popping up in skyscraper elevators andbathrooms. Media selection is becoming a major...