... statements is true about word-of-mouth advertising? A It is not a communication medium B It is not an advertising medium C It is a paid form of advertising D It is an openly-sponsored form of advertising ... organization and its stakeholders A Management B Advertising C Communications D Logistics E Marketing 54 Free Test Bank for M Advertising 2nd Edition by Arens Multiple Choice Questions - Page During a ... Internet, e-mail, and cable TV, advertising is evolving into a(n): A two-way medium B broadcast medium 3 C analog medium D narrowcasting medium E reiterative advertising medium Which term refers...