marketing principles

... Thị Kiều Anh - Snow - F05 014 CONTENTS I Understand the concept and process of marketing 1. 1 Explain the various elements of the marketing process 1. 1a Elements of the marketing process Nguyễn ... the marketing process Nguyễn Thị Kiều Anh - Snow - F05 014 Nguyễn Thị Kiều Anh - Snow - F05 014 Marketing process 1. 1b Situation Analysis 1. 1b .1 Trends Situation analysis require...

Ngày tải lên: 12/09/2016, 16:49

... customers Marketing Principles – Assignment Maple Group – F05A 4.3c .2 Place Marketing Principles – Assignment Maple Group – F05A 4.3c.3 Price Marketing Principles – Assignment Maple Group – F05A Marketing ... attention Marketing Principles – Assignment Maple Group – F05A 3.2c Selection of distribution channel: Marketing Principles – Assignment Maple Group – F...

Ngày tải lên: 12/09/2016, 16:51

Ngày tải lên: 15/08/2013, 14:26

... Topic: Internet Marketing       E -Marketing vs marketing Internet demographics Advantages New contagions of information Impact on Product Mix New innovation paradigm First A Few Facts  E -Marketing ... E -Marketing ≠ sales  Marketing plan ≠ e -Marketing plan  Most organizations have no:       Marketing strategy Marketing plan e -Marketing plan Brand advoca...

Ngày tải lên: 09/12/2013, 20:15

... Berry, and A Parasuraman, "The Nature and Determinants of Customer Expectations of Service, " Journal of the Academy of Marketing Science 21, no (1993): 1-12 predicted service: the level of service ... o n d P Fisk, and Joby John, "Services as Theater: Guidelines and Implications," in Handbook of Service Marketing and Management, ed.Teresa A Schwartz and Da...

Ngày tải lên: 21/06/2014, 04:20

... maintenance service to all of its customers, ABB n o w offers different levels of service and prices as part of a negotiated service agreement It no longer requires customers to have ABB service ... 26 Amy L Ostrom and Christopher Hart, "Service Guarantees: Research and Practice," in Teresa A Schwartz and Dawn Iacobucci, Handbook of Service Marketing and Managem...

Ngày tải lên: 21/06/2014, 04:20

... E S FOR SERVICES 177 large customers are more profitable But a large customer w h o makes extensive demands on a supplier may, in fact, be less profitable than a small and undemanding customer ... requires an understanding of h o w the core and supplementary services should be c o m b i n e d and sequenced to create a product offering that meets the needs of target customers Blu...

Ngày tải lên: 21/06/2014, 04:20

... images of specific companies and their brands Build awareness of and interest in an unfamiliar service or brand Build preference by communicating the strengths and benefits of a specific brand Compare ... Teresa A Schwartz and Dawn Iacobucci, Handbook of Service Marketing and Management (Thousand Oaks, CA: Sage Publications, 2000), 191-200 Leonard L Berry and Manjit...

Ngày tải lên: 21/06/2014, 04:20

... issues of where, when, and how service is to be delivered to customers ^> define the three different types of service delivery channels £> understand the role of physical evidence and servicescapes ... food and health care services, and a safe, pleasant campus environment FIGURE 10.7 Services as Substitutes for Owning and/ or Using Goods 228 PART THREE SERVICE MARKETING...

Ngày tải lên: 21/06/2014, 04:20