... acquiring or generating this knowledge by monitoring the activities of customers and other players in the industry The knowledge codification & storage process involves converting knowledge into ... accessing necessary information, resolving inconsistencies in the Knowledge and Process Management retrieved information, filtering away irrelevant and unwanted information, and integrating information ... corporations However, a single view of customers requires tightly integrated applications both within the KM Technology in Customer Relationship Management 15 RESEARCH ARTICLE realm of CRM applications and...