Slide OB 13e chapter 016 foundations of organization structure

... implications of different organizational designs © 2005 Prentice Hall Inc All rights reserved 15 4 What What Is Is Organizational Organizational Structure? Structure? Organizational Structure How job ... reserved 15 E X H I B I T 15 1 E X H I B I T 15 1 What What Is Is Organizational Organizational Structure? Structure? (cont’d) (cont’d) Work Specialization The degree to which tas...

Ngày tải lên: 18/11/2016, 12:21

... possibilities include a mix of digital and physical dimensions © Prentice Hall, 2000 The Dimensions of Electronic Commerce Electronic commerce areas The core of electronic commerce Virtual product ... the limitations of electronic commerce Understand the forces that drive the widespread use of electronic commerce Describe and discuss the changes that will be caus...

Ngày tải lên: 31/07/2014, 17:20

... Not-for-profit marketing The importance of Marketing in Our Global Economy  Marketing Is Used in Nonprofit Organizations In the private sector, nonprofit organizations also employ marketing ... lifetime value is the value of the entire stream of purchases that the customer would make over a lifetime of patronage Growing Share of Customer Share of customer is the portion...

Ngày tải lên: 31/07/2016, 08:46

... Outline Assessing Marketing Information Needs Developing Marketing Information Marketing Research Analyzing Marketing Information Distributing and Using Marketing Information Other Marketing Information ... feasible to offer User’s Needs MIS Offerings Developing Marketing Information Marketers obtain information from Internal data Marketing intelligence Marketing research De...

Ngày tải lên: 31/07/2016, 08:52

... Macroenvironemnt • Responding to the Marketing Environment The Marketing Environment The marketing environment includes the actors and forces outside marketing that affect marketing management’s ability ... responsible for law marketing Political factors – Contd • • - Control on Pricing – like sugar, drugs, etc Government Policies on the Economy Role of Public Sector Role of P...

Ngày tải lên: 31/07/2016, 08:55

... Outline Model of Consumer Behavior Characteristics Affecting Consumer Behavior Types of Buying Decision Behavior The Buyer Decision Process The Buyer Decision Process for New Products Model of Consumer ... buying behavior of final consumers—individuals and households who buy goods and services for personal consumption • Consumer market refers to all of the personal consumption of...

Ngày tải lên: 31/07/2016, 08:58

... decision participants • More professional purchasing effort Types of Decisions and the Decision-Making Process Supplier development is the systematic development of networks of supplier-partners to ... Behavior Major Types of Buying Situations Systems selling involves the purchase of a packaged solution from a single seller Two-step process of selling: – Interlocking products – Sy...

Ngày tải lên: 31/07/2016, 08:58

... Knowledge of the market • More effective and efficient Micromarketing is the practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations • Local marketing ... resources Target Marketing Strategies Undifferentiated marketing targets the whole market with one offer – Mass marketing – Focuses on common needs rather than what’s di...

Ngày tải lên: 31/07/2016, 08:58

... 2 4 E X H I B I T 2 4 2 19 Intermittent Intermittent Schedules Schedules of of Reinforcement Reinforcement © 20 05 Prentice Hall Inc All rights reserved E X H I B I T 2 5 E X H I B I T 2 5 2 20 ... Schedules Schedules of of Reinforcement Reinforcement (cont’d) (cont’d) © 20 05 Prentice Hall Inc All rights reserved E X H I B I T 2 5 (cont’d) E X H I B I T 2 5 (cont’d) 2 21 Beha...

Ngày tải lên: 18/11/2016, 12:20

... rights reserved 8–14 Group Group Structure Structure Norms Norms Norms Acceptable standards of behavior within a group that are shared by the group s members Classes Classesof ofNorms: Norms: •• ... Groups Groups (cont’d) (cont’d) Command Group Task Group A group composed of the individuals who report directly to a given manager Those working together to complete a job or tas...

Ngày tải lên: 18/11/2016, 12:21

... Encouraged Set of Financial Soundness Indicators Financial Sector Assessment: A Handbook Chapter 2: Indicators of Financial Structure, Development, and Soundness distribution of stress tests ... institutions and their asset positions, and (b) the number of and growth rates of 10 11 12 A B C D E F G H I 16 Chapter 2: Indicators of Financial St...

Ngày tải lên: 17/12/2013, 05:15

... is the focus of this chapter • The closer the link between actions of managers and the value of the firm, the more informationally-efficient the capital market 06/08/2011 The Importance of Market ... of facts than the other party – When this condition exists, it is possible for the party with better information to use that at their own personal gain, and...

Ngày tải lên: 08/08/2014, 07:20

... Outline What Is a Price? Customer Perceptions of Value Company and Product Costs Other Internal and External Considerations Affecting Price Decisions What Is a Price? Price is the amount of money charged ... pricing offers the right combination of quality and good service to fair price Existing brands are being redesigned to offer more quality for a given price or the same qua...

Ngày tải lên: 31/07/2016, 09:02

... represent what buying the product or service will for the customer What Is a Product? • Product and Service Classifications Consumer products Industrial products What Is a Product? Product and Service ... Outline What Is a Product? Product and Services Decisions Branding Strategy: Building Strong Brands Services Marketing Products, Services, and Experiences Product is anything...

Ngày tải lên: 31/07/2016, 09:02

... date Share price falls McGraw- Hill/Irwin Copyright © 2007 by The McGraw- Hill Companies, Inc All rights 16- Dividend Payments McGraw- Hill/Irwin Copyright © 2007 by The McGraw- Hill Companies, Inc ... have plenty of high dividend stock to choose from These clients increase the price of the stock through their demand for a dividend paying stock McGraw- Hill/Irwin Copyright © 2007 by...

Ngày tải lên: 17/11/2016, 10:33