Global business, second edition PENG

... page vii ix xii List of tables Preface to the second edition Preface to the first edition Why a global language? What is a global language? What makes a global language? Why we need a global language? ... nearer a language moves to becoming a global language, the more newsworthy it is So how does a language come to achieve global status? What is a gl...

Ngày tải lên: 19/03/2014, 07:20

... them back for more.” — George Engebretson, President, Watermark Publishing Small Business Marketing FOR DUMmIES ‰ 2ND EDITION Small Business Marketing FOR DUMmIES ‰ 2ND EDITION by Barbara Findlay ... you wish some marketing guru would step in to help you out? Small Business Marketing For Dummies, 2nd Edition Small Business Marketing For Du...

Ngày tải lên: 21/06/2014, 10:20

... 4 Small Business Marketing For Dummies, 2nd Edition Part VI: The Part of Tens Chapter 20 leads you through the ten most important questions to ask and answer before naming or renaming your business ... View of the Marketing Process In This Chapter ᮣ Understanding the meaning and role of marketing ᮣ Differentiating small business marketing from big business marketing...

Ngày tải lên: 21/06/2014, 11:20

... state or local travel bureaus) ߜ Partner businesses (through museum promotional efforts) ߜ The museum entrance gate (influenced by museum marketing efforts) This method results in channels of ... exchange for the dollars spent Pricing truths When sales are down or customers seem dissatisfied, small businesses turn too quickly to their pricing in their search for a quick-fix solution...

Ngày tải lên: 21/06/2014, 11:20

... decisions ᮣ Selecting an ad agency ᮣ Getting help for your online marketing efforts Y ou’re a small business marketer Most likely you’re not a trained marketing strategist, media buyer, award-winning ... with marketing professionals to what they best You’ll profit doubly by building your business while investing in professionally produced marketing materials ߜ When your annu...

Ngày tải lên: 21/06/2014, 11:20

... similar information in the past ߜ Those who were referred to you by a colleague or by a group related to your business with the assurance that they will appreciate receiving your information Before ... and e-commerce are the primary vehicles for direct sales (See Chapter 16 for information on e-commerce.) ߜ Database marketing entails compiling detailed information about customers...

Ngày tải lên: 21/06/2014, 11:20

... of FOR SMALL BUSINESS release Benefitoriented headline BEND, OR, January 15, 2005 – Four years after first hitting book shelves, Small Business Marketing For Dummies is out in a newly revised edition, ... released For Immediate Release For more information contact: Barbara Findlay Schenck BFSchenck@aol.com Provide name and contact information Start with NEW EDITION...

Ngày tải lên: 21/06/2014, 11:20

... submit artwork before attaching your file to an e-mail message When writing the e-mail, type your caption into the subject line (for example, Photo: Small Business Marketing For Dummies book cover) ... help you write business and marketing plans, address challenges faced by your business, hire employees, get legal advice, and find research and information to aid in business...

Ngày tải lên: 21/06/2014, 11:20

... DataPortal_OnDataPortalException() 61 6315_c 02_ final.qxd 62 4/13/06 12: 27 PM Page 62 CHAPTER s FRAMEWORK DESIGN BusinessBase provides a great deal of functionality to the business objects, whether root or child ... 4/13/06 12: 27 PM Page 82 CHAPTER s FRAMEWORK DESIGN Figure 2- 19 Data portal returning the inserted or updated business object to the UI Figure 2- 20 UML sequence dia...

Ngày tải lên: 12/08/2014, 16:21

... a list of business rules for each of the object’s properties and maintaining a list of currently broken business rules 131 631 5_c 03_ final.qxd 132 4/ 13/ 06 12:29 PM Page 132 CHAPTER s BUSINESS FRAMEWORK ... illustrated in Figure 3- 7  631 5_c 03_ final.qxd 4/ 13/ 06 12:29 PM Page 1 53 CHAPTER s BUSINESS FRAMEWORK IMPLEMENTATION Figure 3- 6 A more complex example with nested edi...

Ngày tải lên: 12/08/2014, 16:21

... FetchRequest = _ DirectCast(Deserialize(requestData), FetchRequest) 213 6315_c 04_ final.qxd 2 14 4/13/06 12: 34 PM Page 2 14 CHAPTER s DATA ACCESS AND SECURITY The FetchRequest class is a DTO that simply ... Then ' get the type of the actual business object ' from CriteriaBase businessType = CType(criteria, CriteriaBase).ObjectType 6315_c 04_ final.qxd 4/ 13/06 12: 34 PM Page 227 CHAP...

Ngày tải lên: 12/08/2014, 16:21

... implements IComparable, then the call simply delegates to that interface: 255 63 15_ c 05_ final.qxd 256 4/13/06 12:36 PM Page 256 CHAPTER s COMPLETING THE FRAMEWORK If TypeOf Key Is IComparable Then ... Operational Scope Figure 5- 5 illustrates the possible data sources supported by the ObjectAdapter class Figure 5- 5 Data sources supported by ObjectAdapter 291 63 15_ c 05_ final.qxd 292 4...

Ngày tải lên: 12/08/2014, 16:21

... includes objects that are collections of business objects, and they should inherit from BusinessListBase, as shown in Figure 6- 12 Figure 6- 12 Business objects subclassing BusinessListBase BusinessListBase ... will include two objects: PTPrincipal and PTIdentity They are shown in Figure 6- 10 Figure 6- 10 Business objects subclassing BusinessListBase 343 63 15_c 06_ final....

Ngày tải lên: 12/08/2014, 16:21