... BUSINESS MANAGEMENT www.ipm.edu.vn 38 Hết Certificate I Chia nhóm thự tập c © THE INTERNATIONAL PRACTICAL BUSINESS MANAGEMENT www.ipm.edu.vn 39 Certificate of Business Managem ent Part II © THE INTERNATIONAL ... Business Emotional connection – family values Shared set of values – Integrity Marketing Consistent message Read, relate, reflect issues of concern or trends 10 A great call to action © THE INTERNATIONAL ... INTERNATIONAL PRACTICAL BUSINESS MANAGEMENT www.ipm.edu.vn Needs Before Wants Maslow’s Hierarchy of Needs (Source: Hoffman et al 2003, Marketing: Best Practices, 2e, Thomson, South-Western, Ohio, USA )...