Global marketing management

... Agenda 1 Definition of Logistics Customer Service 2 Marketing and logistics customer service trade-off model 3 Elements of Logistics Customer Service 4 Strategies for Logistics Customer Service: ... Logistics Customer Service:  Reactive techniques  Proactive techniques  Definition of Logistics Customer Service Logistic Customer Service is a process which takes place between buyer, sel...

Ngày tải lên: 22/10/2012, 15:13

... tháng 11/2004 Marketing Địa phương Quản lý Marketing kỷ 21 Chương 1: Nhập môn quản lý Marketing hoạt động có tác động thực Tất nhiên vài tổ chức, số nhiệm vụ marketing thực bên phận marketing Nhiệm ... tháng 11/2004 Marketing Địa phương Quản lý Marketing kỷ 21 Chương 1: Nhập môn quản lý Marketing Để xem xét sâu chủ đề Quản lý Marketing Thế kỷ 21, phần trình bày chia...

Ngày tải lên: 26/10/2012, 09:12

... Enterprise Marketing Management Enterprise Marketing Management The New Science of Marketing Dave Sutton and Tom Klein John Wiley & Sons, Inc Copyright © 2003 by ... interacts on the brand’s behalf with any customer From the smallest local business to sprawling global enterprises, it’s the end of the art of marketing and the beginning of the...

Ngày tải lên: 07/02/2013, 09:52

... analysis is to enable the marketing manager to understand who the competition is Misidentification of the competitive set can have a serious impact on the success of a marketing plan, especially ... Core strategies Supporting marketing mix: – – – – Price Distribution Product Communications - 21 Product & Service Core strategies can be assessed Decisionsexamining by marketing communica...

Ngày tải lên: 18/10/2013, 04:15

... the ethical aspects involved with managing brand communities? 9- 9 Figure 9- 3: Modified Mass Marketing Communications Model - 10 Figure 9- 4: Traditional Trade-off Between Richness & Reach - 11 In-Class ... communication exists, but is very slow – Content is not personalized 9- 6 Figure 9- 2: Traditional Mass Marketing Communications Model 9- 7 Communications The new technological...

Ngày tải lên: 25/10/2013, 02:15

... similar leverage and operating characteristics 3.8 Financial ratios in practice This section lists a number of typical applications, where financial commentators refer to price/ earnings or other ... defined as P0 / E Note that these are prospective P/E-ratios and earnings yields, 13 and that financial analysts refer often to historic or trailing values, defined as E / P0 and P0 / E res...

Ngày tải lên: 13/12/2013, 00:15