... possible and, regardless of earned media, many brands and businesses are doing just that Here are Galai's tips to ensure that your efforts produce quality pieces of content not just thinly veiled marketing ... Although the ultimate purpose of all marketing is to drive sales, content marketing employs a fairly nuanced approach The focus is on educating, entertaining, and delivering value to the consumer, ... consumer, rather than giving a hard pitch for your products or services Do Make It Mult imedia This goes hand-in-hand with investing in design Varying the type of content you show on your site is essential...