... burst out: “It’s the products The products SUCK! There’s no sex in them anymore.”1 The Fall of Apple Apple’s fall was quick and dramatic In 1994, Apple commanded nearly 10 percent of the worldwide ... experience from the TV ads that stimulate desire for Apple s products, to the museum-like retail stores where customers buy them; from the easy-touse software that runs th...
Ngày tải lên: 21/06/2014, 08:20
... to bring the Apple people around and sell the deal.” 16 The Brand Jobs realized that while the products sucked, the Apple brand was still great He considered the Apple brand as one of the core ... another The killing of the Newton was widely considered an act of vengeance on a previous Apple CEO, John Sculley, who had ousted Jobs from Apple in the late 1980s...
Ngày tải lên: 21/06/2014, 08:20
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_3 pdf
... for Steve Jobs is the right hemisphere talks to the left hemisphere.”11 Lessons from Steve • Be a despot Someone’s got to make the call Jobs is Apple s one -man focus group It’s not how other ... on another machine that was placed next to the Director demo When they showed the working code to Jobs, he’d lean forward, his nose to the screen, and examine them closely, mo...
Ngày tải lên: 21/06/2014, 08:20
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_6 docx
... celebrating the misfits, the rebels, the troublemakers the crazy ones.” The people who are crazy enough to think they can change the world are the ones that do,” the ad proclaimed The commercial ... Apple has led the world in industrial design His partners at Apple include Jon Rubinstein, who oversaw a string of hit hardware, from the iMac to the iPod; and Ron...
Ngày tải lên: 21/06/2014, 08:20
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_7 doc
... the people who report to him, Apple s middle managers demand the same level of high performance from their staff The result is a reign of terror Everyone is in constant fear of losing their jobs ... to work there,” said Eigerman “They are very excited to be there There’s a lot of passion People love the products They really believe in the products They are very excited about wh...
Ngày tải lên: 21/06/2014, 08:20
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_8 pdf
... with Jobs, he’d take off his leather shoes and put on the sneakers Steve is a militant vegan,” the source explained Inside the company, Jobs is known simply as Steve or "S.J.” Anyone else whose ... Anyone else whose name is Steve is known by their first and last names At Apple, there is only one Steve There are also F.O.S.—Friends Of Steve persons of importance who are to...
Ngày tải lên: 21/06/2014, 08:20
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_9 ppt
... focus Who usually ends up running the show?” asked Jobs The sales guy.”12 Jobs cited as a good example Steve Ballmer at Microsoft, the company’s chief salesman who took over from Bill Gates, the ... you can take business from is yourself?” Jobs said in situations like this, the people who built the company in the first place— the product-oriented staffers—tend to b...
Ngày tải lên: 21/06/2014, 08:20
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_10 pot
... even knew of the existence of the iPod project To complete the project as quickly as possible, the team took as many parts as possible off -the- shelf: the drive from Toshiba, a battery from Sony, ... details, after the executive team The graphics department, for example, was one of the first groups inside Apple to learn the iPod’s name, so that it could prepare the...
Ngày tải lên: 21/06/2014, 08:20
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_11 pptx
... believes that Apple needs to wrest control of the devices partly from the consumer The iPod is a good example The complexities of managing an MP3 player are hidden from the consumer by having iTunes ... and the Xbox at the heart of Microsoft’s own “digital hub.” Controlling the whole widget may have been the wrong model for the last thirty years, but it is the ri...
Ngày tải lên: 21/06/2014, 08:20
Inside Steve''''s Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_13 ppt
... quality, approach to quits Apple ( ) reorganization of Apple ( ) returns to Apple ( ) secrecy whole systems approach See also Apple Inc.; individual topics Johnson, Ron, Apple Stores Joswiak, Greg ... Gregory Mandich, Mitch Manock, Jerry Manovich, David Manufacturing overseas and product design Marketing Macworld Expo product reviewers and secrecy as theater Mercer, Paul Microsoft...
Ngày tải lên: 21/06/2014, 08:20
7 bí quyết thành công của Steve Jobs
... Năm 1 972 , Steve Jobs, Tổng giám đốc Apple, rời gia đình Thung lũng Silicon (Mỹ) để theo học ngành khoa học nhân văn trường Reed College bỏ học sau kỳ Như nhiều thiếu niên khác, chàng trai 17 tuổi ... trích Do đó, người có khả cách tân mức độ cao Steve Jobs" , Gallo nhận định Nói cách khác, cách tốt cho niên tiếp tục theo học trường nguyên tắc đổi Steve Jobs: Làm bạn đam mê (Do wha...
Ngày tải lên: 02/11/2012, 16:27
Top-Ten Success and Self Improvement Tips
... Thinking Only accept positive views on life, people and projects Stop reading gloomy newspapers etc, try and mix with positive go-getters Choose success • Improve your Decision Making Get used to ... a tool back in its exact spot, not having spare printer and computer media The trick is to be tougher on yourself to be kinder to yourself in the longterm • Breaking Down Unpleasant Jobs...
Ngày tải lên: 18/10/2013, 00:15