Sustainability insights

... senior management involvement to integrate sustainability through all aspects of the business Sustainability Insights About this report Sustainability insights: learning from business leaders is ... is the driver of our sustainability agenda,” says Fokko Wientjes, sustainability director at Royal DSM, a Dutch life sciences and material sciences group Sustainability Insights T...

Ngày tải lên: 04/12/2015, 00:19

Ngày tải lên: 21/09/2012, 17:33

Ngày tải lên: 19/10/2012, 16:16

... Professor of Marketing, Texas A& M University Author, Discovering the Soul of Service Marketing Insights from A to Z Marketing Insights from A to Z 80 Concepts Every Manager Needs To Know Philip ... such as B-47s or power plants or selling to large national and global accounts Today’s companies increasingly assign national and global account managers...

Ngày tải lên: 15/08/2013, 14:09

... for solid waste management in developing countries in general and in HCMC in particular and to find out whether an integration of the informal sector in the formal waste management system, and therefore ... of Ho Chi Minh City (HCMC) as an example Florian Scheibe Matr Nr 9840238 THE INFORMAL SECTOR IN SOLID WASTE MANAGEMENT IN...

Ngày tải lên: 24/08/2013, 18:48

... decrease of penetration capacity and purification efficiency during continuous use of the facility was investigated The facility consisted of two tanks In one of the tanks, continuous use of the facility ... Journal of Water and Environment Technology, Vol.3, No.2, 2005 In this study, purification of storm water runoff from road surface using a soil penetrat...

Ngày tải lên: 05/09/2013, 09:08

... Fellow of the Engineering Institute of Canada, the Canadian Academy of Engineering, the Canadian Society for Mechanical Engineering, the American Society of Mechanical Engineers and the International ... energy conversion system in Canada involving large-scale integrated hydrogen production using solid fuels International Journal of Hydrogen Energy 201...

Ngày tải lên: 05/09/2013, 14:58

... 2 Marketing Insights from A to Z “R-O-L-A-I-D-S spells RELIEF.” Leo Burnett preferred to create a character that expressed the product’s ... advocacy usiness-to-Business Marketing Most marketing is business-to-business (B2B) marketing even though textbooks and business magazines devote most of their attention to business-to-consumer (B2C) ... also are driven to replace high-cost sales calls...

Ngày tải lên: 24/10/2013, 08:20

... Burger King, 10 Burnett, Leo, 2, 28 Business cards, 125 Business-to-business (B2B) marketing, 15–16, 65 Business-to-consumer (B2C) marketing, 15 Butler, Nicholas Murray, 168 Cadillac, 10 Cafferky, ... 64–66 Forbes 100 , 20 Forced relationships, 28 Ford, 20, 37, 106 Ford, Henry, 175 Forecasting, 66–68 4Cs, 109 4Ps, 108 109 Free cash flow, 62 Frequency, in advertising campaign, Frequent-...

Ngày tải lên: 24/10/2013, 08:20

... causes of failure: organizational change (29 percent), company politics/inertia (22 percent), lack of CRM understanding (20 percent), poor planning ( 12 percent), lack of CRM skills (6 percent), ... Recognize that competitive advantages are relative, not absolute 22 Competitors 23 If the competition is improving by 30 percent and you by 20 percent, you are losing competitive advantage Sin...

Ngày tải lên: 24/10/2013, 08:20

... partners Master or local distributors Integrators Value-added resellers Intranet Extranet Web sites E-mail Business-to-business exchanges Auctions 53 54 Marketing Insights from A to Z Manufacturers’ ... figure out a go-to-market strategy In simpler times, the company would hire salespeople to sell to distributors, wholesalers, retailers, or directly to final users Today the number of go-to-mar...

Ngày tải lên: 24/10/2013, 08:20

... unproven promotional programs and tactics, and putting advertising agencies on a pay-for-performance basis  64 Marketing Insights from A to Z • Increase your marketing effectiveness Marketing ... leader in hundreds of specialized business-to-business markets Nichers are not necessarily small companies Professor Hermann Simon, in his Hidden Champions, 34 lists scores of midsize German compa...

Ngày tải lên: 24/10/2013, 08:20

... want yes-men Be ready to fire those who agree with you Good leaders want the honest views of their colleagues They encourage constructive debates and out-of-the-box thinking They invite big-picture ... production planning but also allows real-time tactical responses • Some people define Wal-Mart as an information system company more than a retailer Wal-Mart knows the sales of each product in .....

Ngày tải lên: 24/10/2013, 08:20

... company may offer brand-new handsets and a reduced-price call plan to attract new customers while old customers are stuck with outdated handsets and pay more Why not offer a trade-in plan for old equipment ... people think mainly of current-period performance and fail to understand that a large part of marketing expenditures are investments, not expenses, that build long-term brand strength W...

Ngày tải lên: 24/10/2013, 08:20