The discursive construction of identity in chinese english bilingual advertising a critical inquiry 6

... and an instance of intertextuality, the DIY frame bears more heavily on the cultural specialty of self-reliance in the United States than that in China In an individualistic context of America the ... Company that has already been built up in the INVITATION space is radically augmented A cross-space mapping further takes place between the DIY space and the INVITA...

Ngày tải lên: 11/09/2015, 09:56

... study intends to develop and enhance the inquiry of identity in relation to bilingual practice in advertising Aside from treating identity as the result of overall arrangement of meaning-making ... construction of identity in the particular site of Chinese- English bilingual advertising, drawing on the theoretical and analytical framework of CDA i...

Ngày tải lên: 11/09/2015, 09:56

... headline and slogan as the center of interpretation is analytically inappropriate In generating and interpreting meanings of a bilingual slogan or headline, the crucial role of its structural ... literature of bilingualism research in advertising For example, Martin (20 06) labels the appearance of visual images representing American culture in French advertising...

Ngày tải lên: 11/09/2015, 09:56

... (re)presented in the textual form of bilingual advertising In the following I start with the perception of advertising as a social practice 3.1.1 Advertising as a social phenomenon The language practice of ... taking place in the minds of (interacting) individuals” (200 5a: 22, italics added) This development entails at least that social identities in th...

Ngày tải lên: 11/09/2015, 09:56

... headlines and/or slogans in the form of English- only or bilingual parallel And finally, my analysis mainly concentrates on lexical features of English words appeared in the domains of headline and ... boundary, one clause being in one language, the other clause in the other They are few in the domain of headline but only one in that of slogan In contras...

Ngày tải lên: 11/09/2015, 09:56

... modernity and its local meaning in China as a language of 211 high quality, the use of English is far more forceful than Chinese in presenting the aspects of female beauty ideal as the core of the headlines ... subject to a heterosexual male gaze With a male demographic intended in the VIDEO-GAMING frame, an absent male gaze actually remains paramount in de...

Ngày tải lên: 11/09/2015, 09:56

... rough bilingual parallel My analysis as usual starts with the headline by focusing on its English part In the nominal compound Chinese villa, the mapping takes place between the mental spaces of CHINESE ... nostalgia for an exalted life led by the nobility existent also in the feudal era of China Turn now to the Chinese part of the headline In contrast to...

Ngày tải lên: 11/09/2015, 09:56

... decorative than referential These findings of English usage in Chinese advertising suggest that the advertisers of China, rather than drawing on undifferentiated “global English , selectively appropriate ... and innovation are globally shared, some of them are locally particular in social meaning English basically plays a predominant role in constructing all forms of...

Ngày tải lên: 11/09/2015, 09:56

...   of   sexual   mores   since   the   beginning   through   the   end   of   his   reign   Loos   maintains   that   the   sexual   morality   the   throne  adopted  had  developed  during  his ...  mirrors the  civilizing  project  with   the  goal of  maintaining the  gender  hierarchy In the  Inner  palace,  female  courtiers  were   encouraged   to   take   up   t...

Ngày tải lên: 26/11/2015, 12:47

... of the English metaphor SADNESS IS DARKNESS in Vietnamese, and of the Vietnamese conceptualization SAD IS STALE in English The two languages share the metaphors SAD IS DOWN and SADNESS IS PAIN ... conceptualizations of SADNESS in Vietnamese, cross-linguistic and cross-cultural analysis of the conceptualizations between the two languages, an...

Ngày tải lên: 24/06/2015, 08:16

... 48106-1346 The Academic Impact of Enrollment in International Baccalaureate Diploma Programs: A Case Study of Chicago Public Schools Anna Rosefsky Saavedra Ad hoc committee Meira Levinson Richard Murnane ... that the IB Diploma Program is a cost-effective way to increase high-school graduation rates 1 The Academic Impact of Enrollment in Int...

Ngày tải lên: 30/09/2015, 13:42

... difficulties in learning the listening skill in the Asemlink of international languages center it is better to base on the study 3.2.3 Study of teaching and learning the English listening skill in the Asemlink ... experiences, the author would like to a research titled A Study of Difficulties in Learning English Listening...

Ngày tải lên: 14/12/2013, 00:41

... determination of consonantal doubling rules in the inflection of English verbs C The determination of word-breaking rules as used in end -of- the-line practices in type composition D The determination ... use of one of the main results of reference There we found that certain consonant strings such as PL occur only in initial position in CVC words, certain strings such a...

Ngày tải lên: 19/02/2014, 19:20

... or novice in interpreting and applying the Rules. ” David Fay, Executive Director, United States Golf Association the rules of golf in plain english ■ GO the rules of ■ LF in plain english Second ... authoritative The Rules of Golf in Plain English is a valuable tool for anyone with an interest in the Rules of Golf It is a good and inte...

Ngày tải lên: 31/03/2014, 23:20