... Tzafriri, Classical Banach Spaces I Sequence Spaces, -index of a Banach space, Israel J Springer-Verlag New York (1977) [Mc] R A McGuigan, Jr., Near isometry of Banach spaces and the Banach- Mazur ... lemma follows from Lemma and the the classical fact that every separable Banach space 1-embeds into C[0, 1] Lemma is false for some nonseparable spaces Partington [P] and...
Ngày tải lên: 15/03/2014, 09:20
The discursive construction of identity in chinese english bilingual advertising a critical inquiry 1
... study intends to develop and enhance the inquiry of identity in relation to bilingual practice in advertising Aside from treating identity as the result of overall arrangement of meaning-making ... construction of identity in the particular site of Chinese- English bilingual advertising, drawing on the theoretical and analytical framework of CDA i...
Ngày tải lên: 11/09/2015, 09:56
The discursive construction of identity in chinese english bilingual advertising a critical inquiry 2
... headline and slogan as the center of interpretation is analytically inappropriate In generating and interpreting meanings of a bilingual slogan or headline, the crucial role of its structural ... literature of bilingualism research in advertising For example, Martin (20 06) labels the appearance of visual images representing American culture in French advertising...
Ngày tải lên: 11/09/2015, 09:56
The discursive construction of identity in chinese english bilingual advertising a critical inquiry 4
... (re)presented in the textual form of bilingual advertising In the following I start with the perception of advertising as a social practice 3.1.1 Advertising as a social phenomenon The language practice of ... taking place in the minds of (interacting) individuals” (200 5a: 22, italics added) This development entails at least that social identities in th...
Ngày tải lên: 11/09/2015, 09:56
The discursive construction of identity in chinese english bilingual advertising a critical inquiry 5
... headlines and/or slogans in the form of English- only or bilingual parallel And finally, my analysis mainly concentrates on lexical features of English words appeared in the domains of headline and ... boundary, one clause being in one language, the other clause in the other They are few in the domain of headline but only one in that of slogan In contras...
Ngày tải lên: 11/09/2015, 09:56
The discursive construction of identity in chinese english bilingual advertising a critical inquiry 6
... and an instance of intertextuality, the DIY frame bears more heavily on the cultural specialty of self-reliance in the United States than that in China In an individualistic context of America the ... Company that has already been built up in the INVITATION space is radically augmented A cross-space mapping further takes place between the DIY space and the INVITA...
Ngày tải lên: 11/09/2015, 09:56
The discursive construction of identity in chinese english bilingual advertising a critical inquiry 7
... modernity and its local meaning in China as a language of 211 high quality, the use of English is far more forceful than Chinese in presenting the aspects of female beauty ideal as the core of the headlines ... subject to a heterosexual male gaze With a male demographic intended in the VIDEO-GAMING frame, an absent male gaze actually remains paramount in de...
Ngày tải lên: 11/09/2015, 09:56
The discursive construction of identity in chinese english bilingual advertising a critical inquiry 8
... rough bilingual parallel My analysis as usual starts with the headline by focusing on its English part In the nominal compound Chinese villa, the mapping takes place between the mental spaces of CHINESE ... nostalgia for an exalted life led by the nobility existent also in the feudal era of China Turn now to the Chinese part of the headline In contrast to...
Ngày tải lên: 11/09/2015, 09:56
The discursive construction of identity in chinese english bilingual advertising a critical inquiry 10
... decorative than referential These findings of English usage in Chinese advertising suggest that the advertisers of China, rather than drawing on undifferentiated “global English , selectively appropriate ... and innovation are globally shared, some of them are locally particular in social meaning English basically plays a predominant role in constructing all forms of...
Ngày tải lên: 11/09/2015, 09:56
Báo cáo "The linguitic Situation of a Hmong Community in the North - West of Vietnam " pdf
Ngày tải lên: 12/03/2014, 00:21
the symbolic construction of community [electronic resource]
... expression of the integrity of the community It is the presentation to the outside world of the common interests of the members of the community As such, it bears the characteristic hallmark of communication ... skippers themselves organized their own performance of their skipperhood in the light of their assumed public personae and of the history of...
Ngày tải lên: 31/05/2014, 02:00
THE DISCURSIVE CONSTRUCTION OF SEXUAL PROPRIETY IN SIXTH REIGN SIAM (1910 1925)
... of sexual mores since the beginning through the end of his reign Loos maintains that the sexual morality the throne adopted had developed during his ... mirrors the civilizing project with the goal of maintaining the gender hierarchy In the Inner palace, female courtiers were encouraged to take up t...
Ngày tải lên: 26/11/2015, 12:47