... on advertising and slogans mentioned, I hope the thesis A Study of Lexical, Syntactic and Pragmatic Features of Company Slogans in English and Vietnamese will contribute some more information ... understanding of on some lexical, syntactic and pragmatic features of slogans of production and service companies in English and Vietnamese Sound, Cook [11] wrote about the discourse of advertising ... of Brand Name 23 24 4.6 THE PRAGMATIC FEATURES OF VIETNAMESE newspapers, magazines, television, radio, Internet, and so on It is COMPANY SLOGANS reasonable to say that we live in a world of advertising...