idioms from a to z

Ngày tải lên: 21/09/2012, 17:33

... unpleasant person to become good or pleasant. A loaded wagon makes no noise. Really wealthy don't talk about money. A loveless life is a living death. A man can die but once. A man is as ... An empty purse frightens away friends. When one's financial situation deteriorates, friends tend to disappear. An Englishman's home is his castle. An Englishman's home i...

Ngày tải lên: 18/06/2013, 01:26

... Technical Analysis - Technical Analysis from A to Z http://www.ics.forth.gr/~asidirop/AsidiropSoft/TechnicalAnalysis2/free/taaz/inttechnicalanalysis.html Page 9 01/09/1999 Similarly, when an investor ... Indicators - Technical Analysis from A to Z http://www.ics.forth.gr/~asidirop/AsidiropSoft/TechnicalAnalysis2/free/taaz/intindicators.html Page 27 01/09/1999 Another c...

Ngày tải lên: 13/08/2013, 15:59

... Intel as a time in the life of a business when its fundamentals are about to change.” Banks had to make changes with the advent of automated teller machines (ATMs), and major airlines have to make ... companies don’t want to be left behind, they must anticipate change and lead change. The ability to change faster than your competitors amounts to a competitive advantage. Richa...

Ngày tải lên: 15/08/2013, 14:09

... it usiness-to-Business Marketing 15 Most marketing is business-to-business (B2B) marketing even though textbooks and business magazines devote most of their atten- tion to business-to-consumer ... create an effective ad cam- paign. Rosser Reeves of the Ted Bates & Company advertising agency favored linking the brand directly to a single benefit, as in “R-O-L-A-I-D-S spells RELIEF.” Leo...

Ngày tải lên: 24/10/2013, 08:20

... 64–66 Forbes 100 , 20 Forced relationships, 28 Ford, 20, 37, 106 Ford, Henry, 175 Forecasting, 66–68 4Cs, 109 4Ps, 108 109 Free cash flow, 62 Frequency, in advertising campaign, 5 Frequent-flier programs, ... 83 Product-making focus, 36 Product-oriented companies, 130–131 Profits/profitability: control, 79 cost-cutting strategies and, 143 Japanese-formulated objectives, 144–145 low-price...

Ngày tải lên: 24/10/2013, 08:20

... following causes of failure: orga- nizational change (29 percent), company politics/inertia (22 percent), lack of CRM understanding (20 percent), poor planning ( 12 percent), lack of CRM skills ... and inferring what else they might be interested in. A cus- tomer-oriented company visualizes a different approach, called sense- and-respond marketing: Customers → Channels → Offerings → Inputs ....

Ngày tải lên: 24/10/2013, 08:20

... how to move from a product-making fo- cus to a customer-owning focus. Companies must wake up to the fact that they have a new boss—the customer. If your people are not 36 Marketing Insights from ... cus- tomers, companies experience a customer attrition rate of between 10 and 30 percent a year. Then they waste further money on a never- ending effort to attract new customers or win back ex-...

Ngày tải lên: 24/10/2013, 08:20

... competencies (inside-out thinking), seek growth by sensing the untapped needs of existing and new customers (out- side-in thinking). Look at the end users’ needs, then your immedi- ate customers’ ... 50 percent of the world’s oversized umbrellas. These and other compa- nies pursue well-defined niches in the global marketplace, and al- though they are less visible to the public, they are highly...

Ngày tải lên: 24/10/2013, 08:20

... yes-men. Be ready to fire those who agree with you. Good leaders want the honest views of their col- leagues. They encourage constructive debates and out-of-the-box thinking. They invite big-picture ... in a concept test; he re- ceives tips and best-of-class examples. A brand manager need- ing to choose an appropriate sales promotion turns to her computer to get world-class advice. Yet another...

Ngày tải lên: 24/10/2013, 08:20

... company may offer brand-new hand- sets and a reduced-price call plan to attract new customers while old customers are stuck with outdated handsets and pay more. Why not offer a trade-in plan for old ... the opti- mum size of a committee is zero. Former U.S. Senator Harry Chap- man gave this advice about being on a committee: 1. Never arrive on time; this [punctuality] stamps you as a be- ginn...

Ngày tải lên: 24/10/2013, 08:20

... and development department and the market- ing department—certainly not the sales department. New Product Development 1 27 than industry- or customer-oriented. Yet the divisions may make products ... actions. Relying on markets rather than hierar- chies is thought by many to be the best way to build a sustainable self-regulating economy. Command-and-control economies have not worked. Marketi...

Ngày tải lên: 24/10/2013, 08:20

... Large list of English idioms from A to Z List of Idioms A - Z A Idioms A big cheese- an important or a powerful person in a group or family A bird’s eye view- a view from a very high place ... opportunity At sixes and sevens- to be lost and bewildered At someone’s beck and call- to be always ready to serve At the bottom of the ladder- at t...

Ngày tải lên: 06/07/2015, 14:13

... of 'having a white patch or i streak'. ball a ball and chain a severe hindrance. I O Originally, a ball and chain referred to a j heavy metal ball attached by a chain to ... seats and rolling in the aisles. aitch drop your aitches: see DROP. Aladdin an Aladdin's cave a place full of valuable objects. an Aladdin's lamp a ta...

Ngày tải lên: 06/07/2015, 14:21