... mentality that leads to thinking inside a box. Words such aspractical, reasonable, and attainable are replete in our business lan-guage. Managers brag about making money the old-fashioned way;they ... Business Plan 66 A company that doesn’t plan can operate for a period of time, exist-ing day to day or year to year, but sooner or later the story playsout.Arrogant leaders of arrogant companies ... need to develop a business plan. That’s arrogance pure and simple. Sadly, the reasons for arro-gant companies to avoid planning won’t withstand close scrutiny. Seven Steps to a Successful Business...