DETEMINANTS OF BRAND LOYALTY IN THE VIETNAMESE BEER INDUSTRY

... customer – based brand equity For sustaining and increasing the loyalty of the current customers, beer industry should know where they are standing in the heart of the customer by measuring the relations ... research on the basis of the theory of brand loyalty through understanding the meaning of the factors that affect consumer loyalty to the br...

Ngày tải lên: 01/06/2015, 20:20

... understand the attitudinal loyalty of Vietnamese shopper by examining the literature and determining antecedents of shopper loyalty Therefore, the study was to answer the question “How is the relationship ... Summary of Testing Low Income 52 vii ANTECEDENTS OF SHOPPER LOYALTY CHAPTER INTRODUCTION This chapter introduces the background of the Vietname...

Ngày tải lên: 29/03/2014, 12:20

... financial brands shows that inadequate support for the brand and, confusion and lack of understanding of branding are two important factors that constrain the success of these brands (Chernatony and ... knowledge, there is no model of brand equity that particularly focuses on banking service It might be worthwhile and necessary to build a brand equity model in...

Ngày tải lên: 06/11/2012, 15:52

... is a complex, aggregated concept that cannot be defined nor measured by any single variable From marketing literature, several antecedents of loyalty have been revealed Among the determinants of ... recruit new banking business and retain the most valuable -banking businesses Results of this research and data analysis have the potential to expand the utilization of...

Ngày tải lên: 03/06/2014, 00:48

... Unfortunately, the demand of banking employees is forecasted to be in the down –trend in the next few years According to the point of view of specialists in banking industry, many banks will cut off the employees ... services of banks (See more information about Vietnamese Banking Industry in Appendix A) Among many industries, banking industry is o...

Ngày tải lên: 01/06/2015, 20:09

... report information 15 2.2 Audit of financial reports of listed companies in Vietnamese stock 16 audit quality of financial statements of listed companies in the Vietnamese market stock market ... and investors in the stock market expect view, in all material aspect, of the financial statements of the listed 1.3 Factors...

Ngày tải lên: 25/12/2015, 17:21

... possess the style of the original A translation should read as a contemporary of the original A translation should read as a contemporary of the translation A translation may add to or omit from the ... II – THE TRANSLATION OF EXHIBIT LABELS IN THE VIETNAM MUSEUM OF ETHNOGRAPHY I THE CURRENT CONTEXT OF TRANSLATION OF EXHIBIT L...

Ngày tải lên: 07/09/2013, 13:06

... general ,technical terms and definition of terms Chapter II is an investigation on translation of technical terms in the interface of common business websites Chapter III is the implications of my study ... natural equivalent of the source language message, first in terms of meaning and secondly in terms of style.” In Translation: Ap...

Ngày tải lên: 20/03/2014, 01:26

... in Ho Chi Minh City in September, 2012 24 3.3.1 Preliminary scales The building scale for the concepts in research model of antecedents of brand loyalty in Vietnam banking sector: The case of ... Credit card in Vietnam has been developing rapidly in terms of the number of card and transaction value since the first ever credit card of Vietnam wa...

Ngày tải lên: 25/11/2014, 00:36

... equivalence between English and Vietnamese translation of architecture terms in the Neufert Accordingly, the research focuses on the two main questions: the first one is how architecture terms in the Neufert ... architecture terms in Neufert? 4.2 Research methods: To carry out the thesis the author went through the following steps:  Collecti...

Ngày tải lên: 02/03/2015, 14:20

... Literature review related to the study Aspects of the vocabulary teaching ―Motivation‖ and ―attitude‖ in English language teaching The use of comic in teaching English What is the origin of Calvin ... the comic appealing Students found the information interesting, liked the drawings and said that the drawings helped them understand the words in the st...

Ngày tải lên: 02/03/2015, 14:31

... brand after a period Other way of study will be analyzing the importance of brand to banks in ABBank particularly and all over banks in Vietnam in generally This study is an information channel and ... Brand as a mark  Brand as a marketing tool  Brand as a source of sustainable competitive advantage Branding started to develop and come to the fore in...

Ngày tải lên: 26/03/2015, 08:46

... gap, at least partially The study looks at financial performance in the banking sector in Vietnam Bank managers can understand its major banking activities that may increase the bank ranking and ... framework for making comparison among seven leading joint stock commercial banks in Vietnam To gain better understanding the financial performance of seven l...

Ngày tải lên: 26/05/2015, 08:30