Building digital marketing plan the case of Nike Inc Vietnam

... particular industry In essence, there are two types of linkages, namely, backward linkages and forward linkages A backward linkage is a measure of the relative importance of an industry as a ... that 81.1% of the total GDP generated by the economies totaling US$160.1 billion was induced by Thailand s final demand and the remaining 18.9% by Vietnam’s final demand...

Ngày tải lên: 22/03/2014, 13:20

... models of community - based tourism in Cao Phong district, Hoa Binh province (for example the Giang Mo) ” Aims and objectives Aims: orientate to building community - based tourism model in Cao Phong ... Characteristics of community - based tourism in Cao Phong, Hoa Binh 2.3.1 Overview of Cao Phong district 2.3.1.1 Geographi...

Ngày tải lên: 20/04/2014, 17:13

... continual innovation OOCL pioneered transportation coverage of China and is an industry leader in information technology19 The founder of OOCL, the late C Y Tung, dreamed of creating the first international ... some point, container ships will be constrained in size only by the Straits of Malacca, one of the world's busiest shipping lanes 2.2.2 What is transpor...

Ngày tải lên: 24/11/2014, 01:46

... apply connected marketing theory on the case of Vicongdong and build a marketing plan based on this theory Follow up potential In the case of approval by the project, the author would like to study ... types of connected marketing and how to process a connected marketing campaign 1.1 Definition: Connected Marketing 1.1.1 Marketing The t...

Ngày tải lên: 09/01/2015, 09:41

... increase their brand awareness and facilitate conversations with the customer Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns ... VIETNAM NATIONAL UNIVERSITY, HANOI SCHOOL OF BUSINESS HO ANH DUNG A STUDY ON SOCIAL NETWORK SITES MARKETING THE CASE OF GOONLINE.VN Major: Business Administrat...

Ngày tải lên: 09/01/2015, 09:41

... building community - based tourism model in the Giang Mo village, Cao Phong district 78 3.4 Put forward community - based tourism development model in Giang Mo village, Cao Phong district ... disadvantages of community - based tourism model in Lac village Thenceforth, the researcher orients of building community - based touris...

Ngày tải lên: 16/03/2015, 17:34

... books, articles, company annual reports and company capacity record Then, open-ended interviews have been launched aiming at Nam A Company s directors and employees All the information related to company ... years? - How to implement the general strategy in daily operation of the company? Methodology The research focuses on Nam A Company as a case study...

Ngày tải lên: 26/03/2015, 08:50

... to begin planning the details of the marketing mix The marketing mix is one of the dominant ideas in modern marketing We define marketing mix as the set of controllable tactical marketing tools ... STATUS OF UDIC S STRATEGIC MARKETING PLANNING FOR THE REAL ESTATE 35 2.2.1 REVIEW OF UDIC S STRATEGIC MARKETING PLANNING 35 2.2.2 APPLICATION OF THE...

Ngày tải lên: 26/03/2015, 08:52

... Economic Factors > - - - - - - - - - - - - - - - - - - - - - - -- - - - - - - - - - - - - - - - - - - - - - - - - - < T e c h n o lo g y Factors V _ _ _ _ _ _ _ _ ... e in th e g lo b a l m a r k e t p la c e 1.2.2.1 M a c ro A nalysis: F ig u re 1....

Ngày tải lên: 26/03/2015, 08:52

Ngày tải lên: 26/03/2015, 08:52

... attractìve industry H old W eak business unit in attractive industry iađustry ựì & s G row > ă u du im Me H old strong business unỉỉ Average business in average industry unit in average < industry ... đerstanding the m a cro -en v iro n in e n t in w hich a in n operates PEST an alysis includes Political, E co n o m ic, Social and T e c h n o lo g ic a l íầctors...

Ngày tải lên: 26/03/2015, 08:52

... Competitive strength assessmenl for Vict Long Co Ltd 74 Table 3.4: Strenglh and weaknesses ofViel Long Company 77 Table 3.5: SWOT Model ofViet Long Company Limited 78 Table 3.6: Advantage and disadvantage ... casc of Viet Long Table 3.7: Kunction stralcgies for Viet Long Company 85 Tablc 3.8: Customer Service activities of industry main players 90 xii LIST O F CIIART...

Ngày tải lên: 26/03/2015, 08:52

... 39 CHAPTER THE POTENTIAL DEVELOPMENT OF DIGITAL MARKETING IN VIETNAM AND ANALYZING MARKETING ACTIVITIES OF NIKE INC VIETNAM 2.1 The Potential Development of Digital M arketing in Vietnam A m ... e F o r u m s ite s a m p l e INTRODƯCTION The thesis title Building D igital Marketing plan - The case o f Nike ĩnc Vietnam The thesis necessity D ig it...

Ngày tải lên: 26/03/2015, 08:52

... research, the author tries to reach the following objectives: Review theories on Marketing mix and Marketing mix in tourism industry Apply theories on marketing mix into the practice of Go Asia Travel ... on Marketing Mix in Tourism, using the case of Go Asia Travel to analyze and understand more, In the physical product field, marketing...

Ngày tải lên: 26/03/2015, 08:55

... RELATIONSHIP BETWEEN THE SALESPERSON’S ETHICAL BEHAVIOR & CUSTOMER’S SATISFACTIONTHE CASE OF MERCEDES BENZ VIETNAM In Partial Fulfillment of the Requirements of the Degree of MASTER OF BUSINESS ... summarize of results and comments on the thesis Mercedes- Benz Vietnam Overview Mercedes- Benz Vietnam was established in 1995 as a member of Daimler...

Ngày tải lên: 23/10/2015, 15:38