Marketing Communication strategy for Holcim Vietnam to increase market share in construction crisis
Experimental study of passive cooling of building facade using phase change materials to increase thermal comfort in buildings in hot humid areas
... Foundation. All rights reserved.
Experimental study of passive cooling of building facade
using phase change materials to increase thermal comfort in
buildings in hot humid areas
A. A. Madhumathi
1
,
... techniques in building
sector. This work presents the results of an experimental set-up to test energy saving potential of phas...
Communication Strategy for High-Tech Products
... have a particular importance in the
communication strategy of high-tech products.
8.1 Communication for high-tech products
The three main characteristics of a high-tech product—technology, rate ... physically showing the audience. Therefore, radio
is more useful for increasing awareness and especially for stressing specific
228 Communication Strategy for High-Tech...
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101 ways to promote your web site, eighth edition [electronic resource] filled with proven internet marketing tips, tools, techniques, and resources to increase your web site traffic
... Cataloging‑in‑Publication Data
Sweeney, Susan, 1956-
101 ways to promote your web site : filled with proven Internet marketing tips, tools, techniques, and
resources to increase your web site traffic / Susan Sweeney. ... 978-1-931644-78-5
1. Internet marketing. 2. Web sites Marketing. I. Title. II. Title: One hundred one ways to promote you...
Building a competitive strategy for datacraft Vietnam until 2015
... differentiation strategy and Datacraft s
resources and capabilities 58
Table 4.3 Quantitative Strategic Planning Matrix (QSPM) of Datacraft Vietnam 60
Table 4.4 Summary of strategy evaluation ... Benchmark Datacraft s products and services with key competitors 40
Table 3.2 Datacraft Financial Performance 2005 – 2010 44
Table 3.3 Internal Factor Evaluation (IFE) Matrix of Da...
Building Dumex Mama golds brand communication strategy for the next 3 years (2013 đến 2013)
...
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Integrated marketing communication strategy for Teka VietNam
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Forecast for growth of VN Midle Class 2012 2020 2030
Population ( million people) 8.00 44.00 95.00
Expenditure ...
Thanh Hóa 1,910,150 3,405 851.3 561
Total 79,009,633 44,459 11,115
75%
GDP/
Capita
(2011)
Vietnamese name
City/Province Total GDP
(1000 USD)
Total
Pop.
(1,000)
No
of HH
...
Integrated marketing communications strategy for Nghi Son bag cement
... of marketing
communications strategy.
In 2012, Nghi Son Cement will launch up a new bag cement product, named Nghi Son
Dan Dung cement, to replace gradually for old bag cement. Therefore, marketing ... some marketing programs to boost strongly
Nghi Son bag cement. In 2012, NSCC will launch new bag cement product for civil
construction segment, name...
Market development strategy for real estate business of FPT corporation in the south east of Vietnam during 2012 to 2016.
... want to success in
real estate business likes they did with other business, they should examine the real
estate market in the Southern of Vietnam.
Therefore, this study project is to formulate ... questions about real estate business
as “what can FPT do with real estate business? ” and “How can they do that in
near future to maintain and develop...
Marketing Communication strategy for Holcim Vietnam to increase market share in construction crisis
... actively exploring Vietnam market. In order to gain a better sales
and market share, Holcim Vietnam created totally new and differentiated marketing
campaigns to build awareness and compete to its ... Holcim Vietnam
to increase market share in construction crisis
MASTER PROJECT
MASTER IN MARKETING & ADVERTISING
Tutor: SERG...
Marketing strategy for TNS Vietnam services
... the marketing strategy and
marketing mix for TNS Vietnam.
Chapter 3 Marketing strategy tries to apply the global marketing strategy of
TNS Global into Vietnam situation and build the marketing ... aims at suggesting the suitable marketing strategy and
marketing mix for TNS Vietnam, trying to build a comprehensive and thorough
guideline for TNS Vietnam...
Philips healthcare Vietnam and marketing communication strategy in times of change
... to recommend new campaigns in
times of change
CHAPTER IV - MARKETING COMMUNICATION IN TIMES OF CHANGE
This chapter provides the marketing communication in times of change. Target for
2013, ... positions in male
shaving and grooming, portable entertainment and oral healthcare. Philips is a global
leader across its healthcare, lighting and lifesty...
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