... Overview of the principles of business writing Focus Adjust the scope and scale of your writing to influence the attitude and behavi-our of your readers. Develop a brief and outline, execute these ... means the length of a story. A news flash on the intranet or an e-mail to a colleague are examples of small-scale writing. Annual reports or business plans are examples of large-scale writing. The ... work. Ideally, the article will include a short overview of the business case underlying the plan, financials, and an overview of our product pipeline. The article should not exceed 1 ,20 0 words and...