Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 9 pptx
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 9 pptx
... values for that column. Table 17.1 shows range characteristics for typical types of data used for data mining. Table 17.1 Range Characteristics for Typical Types of Data Used for Data Mining ... modeling efforts require understanding data. No single customer signature works for all modeling efforts, although some customer signatures work well for several appli...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 2 pps
... 38 48 09 19 29 39 49 09 19 29 39 49 08 16 25 38 46 02 11 24 30 42 ADDING MORE NEEDLES TO THE HAYSTACK observations that are far outside the normal range. In data mining, ... that, on a technical level, the data mining effort is working and the data is reasonably accurate. This can be quite comforting. If the data and the data min...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 3 pps
... 6,257 .9 1,7 69. 4 14,163.7 3,515 –376 –3,1 39 1 ,97 4.5 80.1 695 .6 NASSAU 4,251.1 1,202.0 9, 621.8 –1,116 371 745 293 .0 114.5 57.7 NEW YORK 11,005.3 3,111.7 24 ,90 8 .9 –3,811 –245 4,056 1,3 19. 9 19. 2 ... 0.0228%*1 .96 =0.0447% 4.86% 4 .94 % 5.0% 90 0,000 0.0230% 1 .96 0.0230%*1 .96 =0.0451% 4 .95 % 5.05% 5.1% 90 0,000 0.0232% 1 .96 0.0232%*1 .96 =0.0455% 5.05% 5.15% 5.2...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 4 pdf
... 15.6% 84.4% 11,5 29 28.7% 71.3% 5,155 29. 3% 70.7% 2,607 Handset Churn Rate < 3.8% < 0.056 ≥ 0.18 58.0% 42.0% 2 19 56.6% 43.4% 99 39. 2% 60.8% 148 40.4% 59. 6% 57 27.0% ... that are, say, 99 percent confident on the validation set would remain. < 0.7% ≥ 3.8% 13.5% 86.5% 39, 628 13.8% 86.2% 19, 814 3.5% 96 .5% 11,112 3.0% 97 .0% 5,678 14...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 5 pot
... three tables, one for the customer, one for the order, and one for the order line. 470643 c08.qxd 3/8/04 11:14 AM Page 2 79 Memory-Based Reasoning and Collaborative Filtering 2 79 decisions is ... CUSTOMER ID ORDER DATE PAYMENT TYPE TOTAL VALUE SHIP DATE CUSTOMER CUSTOMER ID PRODUCT PRODUCT ID CATEGORY SUBCATEGORY Figure 9. 2 A data model for transaction-le...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 7 ppt
... values, and the difference seems to be growing the further out we go. y = -0.0709x + 0 .99 62 R 2 = 0 .92 15 y = 0.0102xy = 0.0102x 22 - 0.1628x + 1.1 493 - 0.1628x + 1.1 493 RR 22 = 0 .99 8= 0 .99 8 y ... Predicted 1 3 5 7 9 11131517 192 1232527 293 1 Day of Month Figure 12.13 Survival analysis can also be used for forecasting customer stops. The second component of a...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 8 pdf
... in data and therefore has a firm requirement for clean and consistent data. Much of the effort behind data mining endeavors is in the steps of identifying, acquiring, and cleansing the data. ... corpo- rate data warehouse is a valuable ally. Better yet, if the design of the data ware- house includes support for data mining applications, the warehouse facilitates a...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 10 pps
... 397 – 398 censoring, 399 –403 constant, 397 , 416–417 probabilities, 394 – 396 proportional Cox, 410–411 discussed, 408 examples of, 4 09 limitations of, 411–412 real-world example, 398 – 399 ... data mining techniques may turn out to be best for each task. How One Company Began Data Mining Over the years, the authors have watched many companies make their first fora...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management - Second Edition
... of the data mining task, the nature of the available data, and the skills and preferences of the data miner. Data mining comes in two flavors—directed and undirected. Directed data mining ... that, on a technical level, the data mining effort is working and the data is reasonably accurate. This can be quite comforting. If the data and the data mining...
Ngày tải lên: 07/04/2014, 11:16