Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 8 pdf
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 8 pdf
... in data and therefore has a firm requirement for clean and consistent data. Much of the effort behind data mining endeavors is in the steps of identifying, acquiring, and cleansing the data. ... opportunities for up-selling, cross-selling, and usage stimulation. Eventually all customers leave, making retention an important data mining application both for marketi...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 4 pdf
... 0.7% ≥ 3 .8% 13.5% 86 .5% 39,6 28 13 .8% 86 .2% 19 ,81 4 3.5% 96.5% 11,112 3.0% 97.0% 5,6 78 14.9% 85 .1% 23,361 15.6% 84 .4% 11,529 28. 7% 71.3% 5,155 29.3% 70.7% 2,607 Handset Churn ... Churn Rate < 3 .8% < 0.056 ≥ 0. 18 58. 0% 42.0% 219 56.6% 43.4% 99 39.2% 60 .8% 1 48 40.4% 59.6% 57 27.0% 73.0% 440 27.9% 72.1% 2 18 < 0. 18 &l...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 2 pps
... longer-lasting customers. 470643 c04.qxd 3 /8/ 04 11:10 AM Page 87 Data Mining Applications in Marketing and Customer Relationship Management 4 CHAPTER Some people find data mining techniques ... that, on a technical level, the data mining effort is working and the data is reasonably accurate. This can be quite comforting. If the data and the data mini...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 3 pps
... Champion 43,200 85 6 ,80 0 900,000 43, 380 85 6,620 – 180 180 Challenger 5,000 95,000 100,000 4 ,82 0 95, 180 180 – 180 TOTAL 48, 200 951 ,80 0 1,000,000 48, 200 951 ,80 0 OVERALL PROPORTION 4 .82 % 95. 18% The expected ... 24,9 08. 9 –3 ,81 1 –245 4,056 1,319.9 19.2 660.5 QUEENS 5,245.2 1, 483 .1 11 ,87 1.7 1,021 –103 –9 18 1 98. 7 7.2 70.9 RICHMOND 7 98. 9 225.9 1 ,80 8.2 –15 5...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 5 pot
... class has a plurality. 470643 c 08. qxd 3 /8/ 04 11:14 AM Page 2 68 2 68 Chapter 8 to one they already have. (Hubs and authorities, another method for improving database and returns those that are most ... typically has three tables, one for the customer, one for the order, and one for the order line. 470643 c 08. qxd 3 /8/ 04 11:14 AM Page 279 Memory-Based Reasoning...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 7 ppt
... on hundreds of thou- sands of customers and do represent a decline in customer quality. 470643 c12.qxd 3 /8/ 04 11:17 AM Page 384 384 Chapter 12 of loyalty—that the longer customers stay around, ... Randomly Generated Genomes PGENOME FITNESS 10110 22 1 98 00011 3 84 00010 2 58 11001 25 150 470643 c12.qxd 3 /8/ 04 11:17 AM Page 387 Hazard Functions and Survival Analysis in...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 9 pptx
... values for that column. Table 17.1 shows range characteristics for typical types of data used for data mining. Table 17.1 Range Characteristics for Typical Types of Data Used for Data Mining ... modeling efforts require understanding data. No single customer signature works for all modeling efforts, although some customer signatures work well for several appli...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques For Marketing, Sales, and Customer Relationship Management Second Edition phần 10 pps
... estimation, 81 B back propagation, feed-forward neural networks, 2 28 232 backfitting, defined, 170 bad customers, customer relationship management, 18 bad data formats, data transformation, 28 ... company’s initial data mining effort and its success. 597 470643 c 18. qxd 3 /8/ 04 11:31 AM Page 6 08 6 08 Chapter 18 from one record to all the other records in a d...
Ngày tải lên: 14/08/2014, 11:21
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management - Second Edition
... Role of Data Warehousing 4 The Role of Data Mining 5 The Role of the Customer Relationship Management Strategy 6 What Is Data Mining? 7 What Tasks Can Be Performed with Data Mining? 8 Classification ... that, on a technical level, the data mining effort is working and the data is reasonably accurate. This can be quite comforting. If the data and the dat...
Ngày tải lên: 07/04/2014, 11:16