Reinventing strategy using strategic learning to create and sustain breakthrough performance phần 10 docx

... New York, NY 10 158-0 012 , ( 212 ) 850-6 011 , fax ( 212 ) 850-6008, E-Mail: PERMREQ@WILEY.COM. This publication is designed to provide accurate and authoritative information in regard to the subject ... Learning: The After-Action Review • Strategic Learning 365 Days a Year CHAPTER 11 Strategic Learning as a Path to Personal Growth 220 Emotional Intelligence ã The Elements...

Ngày tải lên: 14/08/2014, 05:20

... customers become empowered by the access to information, and suppliers sell directly to customers, we’re seeing a shift from products to services, and from simple services to superservices. To understand ... sliced, diced, and deep- fried the food market into smaller and smaller segments. Howard Johnson’s was unable, or unwilling, to adapt to these menus and the new pr...

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... vow to buckle down and devote even more time, energy, and money to strategic planning. The Dead End of Strategic Planning 45 Formal Strategic Planning Realized Strategy Total Realized Strategy Unrealized Strategy ... potential asset into an actual one. As we’ll see, Strategic Learning seeks to make organizational learning more purposeful and productive by int...

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... her to pack her bags and fly to Moscow, where she would explain her customer service strategy and help Mansfield’s team refine it for local conditions. The fun and suspense in trying out a new strategy ... aim, of course, should be to use the cash cows to generate new products to replenish the top left quadrant, and to shift those cash users to the top right quadrant, t...

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... distinct customer benefits of its Pontiac, Chevrolet, Cadillac, and other brands. But it’s not enough to decide which customers to serve. The key to success is to understand their needs, and more ... focus relentlessly to be successful. The key to this step is to make a list of all the important things you need to do to achieve your winning proposition, and then to pi...

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... innovative manufac- turer and distributor of cement and other building supplies, wanted to create a computerized information network to speed up its deliveries to builders and contractors, it didn’t study ... best to reorganize according to customer group or market sector rather than by function or product category, so as to encourage greater awareness of customer needs a...

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... quotas, adhere to cost budgets, and comply with (low) quality standards. They had never had to deal with customers, com- petitors, brands, or trade channels, and they had little understanding of profit. ... company’s strategy and getting input and agreement to the values and behaviors necessary to make that strategy succeed. The resulting sense of ownership in the outcom...

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... state and represents a call to action. Martin Luther King Jr., Mohandas K. Gandhi, and Winston Churchill were all great leaders who articulated the what and the why, and so brought about momentous ... step into the next cycle. As you work your way around the learning cycle again and again, your firm continues to update its insights, learn, and adapt to new condi- tions. The...

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... also-rans. And the companies that consistently manage to do this—that create Strategic Learning as a Path to Personal Growth 221 Strategic Learning 365 Days a Year To enjoy the full benefits of Strategic ... you face. Learn 2 29 Ivester’s Rise and Fall In October 199 7, Roberto Goizueta, the legendary chairman and CEO of Coca-Cola, died of cancer. It took the board on...

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... 129 customer, 112, 114–115, 245 defining, 105 107 external, 246 importance of, 54 insight and, 107 , 109 key priorities, 112, 118 in learning process, 62–63, 67 meaning of, 110 111 personal growth and, ... sporadically and randomly, so tomorrow’s most consistently effective companies will need to make systematic strategic innova- tion a high priority. The Strategic Learning...

Ngày tải lên: 14/08/2014, 05:20

... ACKNOWLEDGMENTS REINVENTING STRATEGY Using Strategic Learning to Create and Sustain Breakthrough Performance WILLIE PIETERSEN John Wiley & Sons, Inc. ▼ ▼ T he September 20 01 terrorist attacks ... Learning: The After-Action Review • Strategic Learning 365 Days a Year CHAPTER 11 Strategic Learning as a Path to Personal Growth 220 Emotional Intelligence...

Ngày tải lên: 14/08/2014, 09:21

... vow to buckle down and devote even more time, energy, and money to strategic planning. The Dead End of Strategic Planning 45 Formal Strategic Planning Realized Strategy Total Realized Strategy Unrealized Strategy ... access to if they were buying a cheap flight to London from Virgin.com. From Products to Services As customers become empowered by the access to in...

Ngày tải lên: 14/08/2014, 09:21

... ability to do these things over and over again, without ever stopping. Winning once is not enough; the real challenge is to create an ongoing cycle of learning, focusing, aligning, and winning. Motorola ... circuits, and cellular phone systems. Today, Motorola is harnessing the power of wireless, broadband, and the In- ternet to deliver end -to- end network communication sol...

Ngày tải lên: 14/08/2014, 09:21

... focus relentlessly to be successful. The key to this step is to make a list of all the important things you need to do to achieve your winning proposition, and then to pick only the top five as your ... enough to decide which customers to serve. The key to success is to understand their needs, and more particularly their hierarchy of needs. Determining the relative impo...

Ngày tải lên: 14/08/2014, 09:21

... plans and budgets rather than insights and strategic breakthroughs. We need to reinvent the way we think about strategy. To be valu- able in today’s turbulent environment, the goal of strategy ... 129 customer, 112, 114–115, 245 defining, 105 107 external, 246 importance of, 54 insight and, 107 , 109 key priorities, 112, 118 in learning process, 62–63, 67 meaning of, 110 1...

Ngày tải lên: 14/08/2014, 09:21