Reinventing strategy using strategic learning to create and sustain breakthrough performance phần 5 docx

... focus relentlessly to be successful. The key to this step is to make a list of all the important things you need to do to achieve your winning proposition, and then to pick only the top five as your ... enough to decide which customers to serve. The key to success is to understand their needs, and more particularly their hierarchy of needs. Determining the relative impo...

Ngày tải lên: 14/08/2014, 09:21

... vow to buckle down and devote even more time, energy, and money to strategic planning. The Dead End of Strategic Planning 45 Formal Strategic Planning Realized Strategy Total Realized Strategy Unrealized Strategy ... potential asset into an actual one. As we’ll see, Strategic Learning seeks to make organizational learning more purposeful and productive by in...

Ngày tải lên: 14/08/2014, 05:20

... distinct customer benefits of its Pontiac, Chevrolet, Cadillac, and other brands. But it’s not enough to decide which customers to serve. The key to success is to understand their needs, and more ... focus relentlessly to be successful. The key to this step is to make a list of all the important things you need to do to achieve your winning proposition, and then to pi...

Ngày tải lên: 14/08/2014, 05:20

... 72 Realized strategy, 45 Reconciliation statement, 88 Red clover analogy, 51 52 Reflection time, 255 – 257 Reich, Robert, 16 Renewal, characteristics of, 55 , 58 , 67. See also Personal renewal Research and ... 72 Branching and pruning process, 212, 2 15 Brand(s): demise, 35 resurgence, 15 16, 26 Breakthrough strategies, 46–47, 69, 85, 254 Bristol-Myers Squibb, 257 – 258 Brita...

Ngày tải lên: 14/08/2014, 05:20

... PIETERSEN New York, NY November 2001 x ACKNOWLEDGMENTS REINVENTING STRATEGY Using Strategic Learning to Create and Sustain Breakthrough Performance WILLIE PIETERSEN John Wiley & Sons, Inc. ▼ ▼ T he ... Learning: The After-Action Review • Strategic Learning 3 65 Days a Year CHAPTER 11 Strategic Learning as a Path to Personal Growth 220 Emotional Intelligen...

Ngày tải lên: 14/08/2014, 09:21

... 72 Realized strategy, 45 Reconciliation statement, 88 Red clover analogy, 51 52 Reflection time, 255 – 257 Reich, Robert, 16 Renewal, characteristics of, 55 , 58 , 67. See also Personal renewal Research and ... 173 persistence in, 151 – 153 Culture of giving, 181 Customer focus, 62, 112, 114–1 15, 2 45 Customer needs, 80–81, 114 Customers, in situation analysis, 79–82 Cycle of renew...

Ngày tải lên: 14/08/2014, 09:21

... insight. And to achieve such insight and use it to create and implement breakthrough strategies again and again, a company must have a practical and proven process. From One-Time Change to Continuous ... insight—understanding today’s business environ- ment better and faster than competitors, so as to gain a crucial strategic edge. Most important, Willie has created a...

Ngày tải lên: 14/08/2014, 05:20

... customers become empowered by the access to information, and suppliers sell directly to customers, we’re seeing a shift from products to services, and from simple services to superservices. To understand ... sliced, diced, and deep- fried the food market into smaller and smaller segments. Howard Johnson’s was unable, or unwilling, to adapt to these menus and the new pr...

Ngày tải lên: 14/08/2014, 05:20

... her to pack her bags and fly to Moscow, where she would explain her customer service strategy and help Mansfield’s team refine it for local conditions. The fun and suspense in trying out a new strategy ... aim, of course, should be to use the cash cows to generate new products to replenish the top left quadrant, and to shift those cash users to the top right quadrant, t...

Ngày tải lên: 14/08/2014, 05:20

... innovative manufac- turer and distributor of cement and other building supplies, wanted to create a computerized information network to speed up its deliveries to builders and contractors, it didn’t study ... best to reorganize according to customer group or market sector rather than by function or product category, so as to encourage greater awareness of customer needs a...

Ngày tải lên: 14/08/2014, 05:20