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... they didn’t have the maturity
Conclusion—Back to You 199
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210 MAY I HAVE YOUR ATTENTION, PLEASE?
The Final Big 10 Brand Builders
1. Recognize ... which is
206 MAY I HAVE YOUR ATTENTION, PLEASE?
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I think one of the keys to building brands based on y...
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... pretending to be some-
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one else. It may cause ridicule. It may be awkward. Fitting in can be
easier. ... 206–209
Humility, 15–19, 176
Humor, 53–54
Identity:
distinguishing characteristics of,
183–184
significance of, 9–11
Image protection, 88
Imagination, 173–174
Imitation brands, 6...
May I Have Your Attention, Please phần 4 pot
... with you? Think about them in
the context of your work. How is your personal brand infused into
your professional work? How is it helping you build your business—
or is it hindering it? When people ... 55
Brand Building Belief II
I will build my brand from the inside out, with human qualities
that express my values, for maximum influence.
Brand Builders
1. Who, besides you, is your...
May i have your attention please phần 1 pdf
... May I Have Your Attention, Please?
Build a Better Business
by Telling Your True Story
Chris Hilicki
John Wiley & Sons, Inc.
ffirs.qxd 11/30/04 9:49 PM Page iii
Foreword
I
may still be discovering ... PM Page xiv
some success, but not the kind I envisioned. Now, Chris Hilicki ex-
plains in her book the reasons why this is so.
What belief do Chris and I have in comm...
May i have your attention please phần 2 doc
... are
wired to make their decisions based on long-ingrained habits or price.
My father insists that on his senior citizen income it’s all about price,
and no brand is going to win his allegiance ... build any kind of a
brand with the power that comes from authenticity. This is the criti-
cal component for lasting success in today’s world.
20 MAY I HAVE YOUR ATTENTION, PLEASE?
ccc_hi...
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... reportedly in discussions
about the possibility of another big-screen feature film. Despite all of
his unquestionable success in television, comedy, and publishing, he
40 MAY I HAVE YOUR ATTENTION, PLEASE?
ccc_hilicki_ch02_23-55.qxd ... forward. Which way are you going?
Building brand identities on a foundation of authentic experi-
36 MAY I HAVE YOUR ATTENTION, PLEASE?...
May i have your attention please phần 4 pps
... stories have to do with you? Think about them in
the context of your work. How is your personal brand infused into
your professional work? How is it helping you build your business—
or is it hindering ... either?
Even brilliant corporate executives and whole organizations tend
to hide their bad experiences, calling them mistakes and keeping
them out of sight to avoid the inevitable...
May i have your attention please phần 5 ppsx
... about
anything that involved the military. It’s quite possible that they re-
acted to the United States’ brand with suspicion, fear, or even hatred.
100 MAY I HAVE YOUR ATTENTION, PLEASE?
ccc_hilicki_ch04_82 -102 .qxd ... world is so full of brands that it is brand-saturated. It is like a
dripping wet paper towel, soaked and drenched, but still sitting on
96 MAY I HAVE YOU...
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... heard
everywhere.
Don’t hide your brand. Humility and visibility can coexist.
Dalmatian Press snuck up on its competition by quietly building
and improving its product line until we appeared in the market ... professionals. She started her
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come out in dreams, in Freudian slips, in...
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... heard?
Advertising versus Publicity
Advertising is different than publicity and visibility. Publicity exposes
your brand with visibility, and advertising promotes your brand. The
goal of all three ... does
it feel right because I love billboards, but it is a natural outgrowth of
my creative abilities in the publishing industry. When I was a little
girl, my favorite sitcom was Bewitche...
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