May I Have Your Attention, Please phần 10 pot

... they didn’t have the maturity Conclusion—Back to You 199 ccc_hilicki_ch10_196- 210. qxd 11/22/04 11:24 AM Page 199 210 MAY I HAVE YOUR ATTENTION, PLEASE? The Final Big 10 Brand Builders 1. Recognize ... which is 206 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch10_196- 210. qxd 11/22/04 11:24 AM Page 206 I think one of the keys to building brands based on y...

Ngày tải lên: 14/08/2014, 05:20

... pretending to be some- 208 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch10_196- 210. qxd 11/22/04 11:24 AM Page 208 one else. It may cause ridicule. It may be awkward. Fitting in can be easier. ... 206–209 Humility, 15–19, 176 Humor, 53–54 Identity: distinguishing characteristics of, 183–184 significance of, 9–11 Image protection, 88 Imagination, 173–174 Imitation brands, 6...

Ngày tải lên: 09/08/2014, 16:20

... with you? Think about them in the context of your work. How is your personal brand infused into your professional work? How is it helping you build your business— or is it hindering it? When people ... 55 Brand Building Belief II I will build my brand from the inside out, with human qualities that express my values, for maximum influence. Brand Builders 1. Who, besides you, is your...

Ngày tải lên: 14/08/2014, 05:20

... May I Have Your Attention, Please? Build a Better Business by Telling Your True Story Chris Hilicki John Wiley & Sons, Inc. ffirs.qxd 11/30/04 9:49 PM Page iii Foreword I may still be discovering ... PM Page xiv some success, but not the kind I envisioned. Now, Chris Hilicki ex- plains in her book the reasons why this is so. What belief do Chris and I have in comm...

Ngày tải lên: 09/08/2014, 16:20

... are wired to make their decisions based on long-ingrained habits or price. My father insists that on his senior citizen income it’s all about price, and no brand is going to win his allegiance ... build any kind of a brand with the power that comes from authenticity. This is the criti- cal component for lasting success in today’s world. 20 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hi...

Ngày tải lên: 09/08/2014, 16:20

... reportedly in discussions about the possibility of another big-screen feature film. Despite all of his unquestionable success in television, comedy, and publishing, he 40 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch02_23-55.qxd ... forward. Which way are you going? Building brand identities on a foundation of authentic experi- 36 MAY I HAVE YOUR ATTENTION, PLEASE?...

Ngày tải lên: 09/08/2014, 16:20

... stories have to do with you? Think about them in the context of your work. How is your personal brand infused into your professional work? How is it helping you build your business— or is it hindering ... either? Even brilliant corporate executives and whole organizations tend to hide their bad experiences, calling them mistakes and keeping them out of sight to avoid the inevitable...

Ngày tải lên: 09/08/2014, 16:20

... about anything that involved the military. It’s quite possible that they re- acted to the United States’ brand with suspicion, fear, or even hatred. 100 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch04_82 -102 .qxd ... world is so full of brands that it is brand-saturated. It is like a dripping wet paper towel, soaked and drenched, but still sitting on 96 MAY I HAVE YOU...

Ngày tải lên: 09/08/2014, 16:20

... heard everywhere. Don’t hide your brand. Humility and visibility can coexist. Dalmatian Press snuck up on its competition by quietly building and improving its product line until we appeared in the market ... professionals. She started her 110 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch05 _105 -119.qxd 11/22/04 11:12 AM Page 110 come out in dreams, in Freudian slips, in...

Ngày tải lên: 09/08/2014, 16:20

... heard? Advertising versus Publicity Advertising is different than publicity and visibility. Publicity exposes your brand with visibility, and advertising promotes your brand. The goal of all three ... does it feel right because I love billboards, but it is a natural outgrowth of my creative abilities in the publishing industry. When I was a little girl, my favorite sitcom was Bewitche...

Ngày tải lên: 09/08/2014, 16:20