May I Have Your Attention, Please phần 9 docx

... identifying through visualization—imagining and believing a set of behaviors and actions that get you the results you want. 180 MAY I HAVE YOUR ATTENTION, PLEASE? Brand Building Belief VIII I will ... previously listed rules. 190 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch 09_ 182- 195 .qxd 11/22/04 11:23 AM Page 190 I knew that if it was based on our previo...

Ngày tải lên: 14/08/2014, 05:20

... truth was I had 202 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch10_ 196 -210.qxd 11/22/04 11:24 AM Page 202 Sustaining the Results You Get from Your Brand 195 Brand Building Belief IX I can protect ... can work with it instead of diverting your attention to some temporary fix. Distinguishing Characteristics One of the biggest differences I advocate in today’s busine...

Ngày tải lên: 09/08/2014, 16:20

... it in a way that involves everyone in the organization. Brand building is everyone’s job. If you’re not building it up, then you are breaking it down. In the mid 199 0s, when Firestone found itself ... emotions. I love to do this be- cause for me it is a kind of chemistry experiment. It is throwing in a little of this and a little of that and seeing what reaction occurs. It is about convers...

Ngày tải lên: 14/08/2014, 05:20

... May I Have Your Attention, Please? Build a Better Business by Telling Your True Story Chris Hilicki John Wiley & Sons, Inc. ffirs.qxd 11/30/04 9: 49 PM Page iii Foreword I may still be discovering ... you are considering your organization or yourself as an individual, your brand is what people think of you. You might be referring to your brand as your image,...

Ngày tải lên: 09/08/2014, 16:20

... are wired to make their decisions based on long-ingrained habits or price. My father insists that on his senior citizen income it’s all about price, and no brand is going to win his allegiance ... build any kind of a brand with the power that comes from authenticity. This is the criti- cal component for lasting success in today’s world. 20 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hi...

Ngày tải lên: 09/08/2014, 16:20

... there. In 199 3 I discovered I had cancer. Imagine my life being chiseled away, shaping or misshaping my self-image. Chip, chip, chip. That doesn’t make me special. Everybody lives with significant ... reportedly in discussions about the possibility of another big-screen feature film. Despite all of his unquestionable success in television, comedy, and publishing, he 40 MAY I HAVE YO...

Ngày tải lên: 09/08/2014, 16:20

... stories have to do with you? Think about them in the context of your work. How is your personal brand infused into your professional work? How is it helping you build your business— or is it hindering ... either? Even brilliant corporate executives and whole organizations tend to hide their bad experiences, calling them mistakes and keeping them out of sight to avoid the inevitable...

Ngày tải lên: 09/08/2014, 16:20

... world is so full of brands that it is brand-saturated. It is like a dripping wet paper towel, soaked and drenched, but still sitting on 96 MAY I HAVE YOUR ATTENTION, PLEASE? ccc_hilicki_ch04_82-102.qxd ... about anything that involved the military. It’s quite possible that they re- acted to the United States’ brand with suspicion, fear, or even hatred. 100 MAY I HAVE YOUR...

Ngày tải lên: 09/08/2014, 16:20

... heard everywhere. Don’t hide your brand. Humility and visibility can coexist. Dalmatian Press snuck up on its competition by quietly building and improving its product line until we appeared in the market ... it in a way that involves everyone in the organization. Brand building is everyone’s job. If you’re not building it up, then you are breaking it down. In the mid 199 0s, when Firestone...

Ngày tải lên: 09/08/2014, 16:20

... heard? Advertising versus Publicity Advertising is different than publicity and visibility. Publicity exposes your brand with visibility, and advertising promotes your brand. The goal of all three ... does it feel right because I love billboards, but it is a natural outgrowth of my creative abilities in the publishing industry. When I was a little girl, my favorite sitcom was Bewitche...

Ngày tải lên: 09/08/2014, 16:20