the fourth wishes fulfilled foundation your attention please

... like the other guy for all kinds of reasons, and sometimes without even realizing what they’re doing Some this because they don’t know who they are or, if they do, they don’t like who they are Others ... company, the process starts at the same point: Be yourself Stop trying to be like the other guy Whether you are just now learning the meaning of the world of branding or are charged with protecting your ... edge depends on getting attention, but the best strategy is to get it the right way and then use it for the best purpose That includes returning the attention back to the world for even greater...

Ngày tải lên: 09/08/2014, 16:20

... Everyone Needs a Little Attention, Brands Need a Lot 15 their awards Watch them as they search the crowd for their mother or father or someone they love Watch them as they say with their eyes, “Look ... for the last pork chop, the best bedroom, the latest bedtime, and eventually for each other’s boyfriends 14 MAY I HAVE YOUR ATTENTION, PLEASE? Are you the youngest in your family? Are you the ... really always for the same thing The goal, the trophy, the ultimate prize is attention Isn’t that true? Whether we win a carnival race or an Olympic gold medal, the real prize is the attention we...

Ngày tải lên: 09/08/2014, 16:20

... accomplishment at best Know your true identity and then set your goals Here’s the rule: The brand is not the image, but the influence the image exerts The brand is how we feel about it, whether it is a corporation ... I HAVE YOUR ATTENTION, PLEASE? enough of them It built a brand on a low-fat foundation Now that the trend has decreased, the loyalty is gone Sales are down In 2004 the company launched the Snackwell’s ... what titles they like They might choose a book because they like the title, theme, or author But rarely they know the publisher of the book Everyone always asks me, “Why did you name your company...

Ngày tải lên: 09/08/2014, 16:20

... and can relate to them, then the outcome of their trials is more likely to go their way If the jury doesn’t like them, then they will get all the wrong kind of attention and the wrong results ... it, they will know the full power of their 76 MAY I HAVE YOUR ATTENTION, PLEASE? true experiences and make even better use of them as the treasures they are They bring their whole self to the ... be unique and authentic about what you’re branding Otherwise it is the same as others and not brandworthy Your experiences may seem ordinary, but if they are yours then they are your brand It has...

Ngày tải lên: 09/08/2014, 16:20

... you feel good They don’t talk about the store They don’t even talk about the food in the store They just show what the food from their store leads to: a happy Thanksgiving Brilliant Their 2004 spring ... When they related this story to me, I asked them how often they told the story to their contributors How often did they connect their audience to the emotions and human heartstrings of the original ... Because you bring the human experience to the brand A brand is brought to life by the 96 MAY I HAVE YOUR ATTENTION, PLEASE? personality of the product or service the brand stands for And these things...

Ngày tải lên: 09/08/2014, 16:20

... can they? Whether it is the Mother’s Day present that Dad is trying to keep hidden or the fact that they took the cookie that they shouldn’t have, their secrets come falling out of them The kind ... with 116 MAY I HAVE YOUR ATTENTION, PLEASE? them by sharing yourself and helping them believe that, for that moment, they are the most important people in your sight Then test your elevator pitch ... don’t believe in themselves or in their company Therefore their chances of getting the right kind of attention and creating loyalty are limited Build your brand on yourself and your authenticity You...

Ngày tải lên: 09/08/2014, 16:20

... of other precious books in the industry, they pointed out that they rarely had the publisher’s logo or brand imprint on the cover These employees had not been with our company from the start They ... show the product So their packaging did just that Instead of an illustration of the English muffins, a large open 136 MAY I HAVE YOUR ATTENTION, PLEASE? window was left clear in the package so the ... would all be huge! If your little billboards can’t stand the test of enlargement and expansion, then they shouldn’t be seen in their small size either If your brand can’t stand the test of sizing...

Ngày tải lên: 09/08/2014, 16:20

... distanced themselves from them 162 MAY I HAVE YOUR ATTENTION, PLEASE? No one likes to be told that they have made the wrong choice And when the Chicks criticized the president it was as if they were ... fascinating on your list If you believe in these qualities associated with your brand, would they disappear if your brand dissolved? No These are the qualities that you give to your brand Your brand ... identify your starting point, but the road behind you must be as clear as the road ahead Can you trace your way back home? Can others looking at your brand connect with the foundation of the brand?...

Ngày tải lên: 09/08/2014, 16:20

... misdeed, the boy is allowed to remove the nail that represented the wrongdoing At the end of the lesson, when all the nails have been removed, the father reminds his young son that although the nails ... as to whether they enhance your true story and retell it in their own valueadding way, or detract from and destroy it If they aren’t adding to the sum then they are subtracting from it There is ... I HAVE YOUR ATTENTION, PLEASE? All the revenues and profits in your world cannot offset the losses of brand damage Your net value will be greatly influenced and will again be the sum of your financial...

Ngày tải lên: 09/08/2014, 16:20

... come in contact with the attention they deserve Your brand occupies the most important real estate that exists: the mind Mind your business and it will build your business, whether it is professional ... follow There’s just the commitment to make to be you Be thankful for you, now The more grateful you are for you, the brighter you’ll shine The brighter your light shines inside, the farther it ... development and the results you will achieve 10 In the fullness of believing you are worthy and valuable, turn the attention your brand receives back to the world to meet and exceed their wants,...

Ngày tải lên: 09/08/2014, 16:20

... like the other guy for all kinds of reasons, and sometimes without even realizing what they’re doing Some this because they don’t know who they are or, if they do, they don’t like who they are Others ... company, the process starts at the same point: Be yourself Stop trying to be like the other guy Whether you are just now learning the meaning of the world of branding or are charged with protecting your ... edge depends on getting attention, but the best strategy is to get it the right way and then use it for the best purpose That includes returning the attention back to the world for even greater...

Ngày tải lên: 14/08/2014, 05:20

... Everyone Needs a Little Attention, Brands Need a Lot 15 their awards Watch them as they search the crowd for their mother or father or someone they love Watch them as they say with their eyes, “Look ... for the last pork chop, the best bedroom, the latest bedtime, and eventually for each other’s boyfriends 14 MAY I HAVE YOUR ATTENTION, PLEASE? Are you the youngest in your family? Are you the ... really always for the same thing The goal, the trophy, the ultimate prize is attention Isn’t that true? Whether we win a carnival race or an Olympic gold medal, the real prize is the attention we...

Ngày tải lên: 14/08/2014, 05:20

... accomplishment at best Know your true identity and then set your goals Here’s the rule: The brand is not the image, but the influence the image exerts The brand is how we feel about it, whether it is a corporation ... I HAVE YOUR ATTENTION, PLEASE? enough of them It built a brand on a low-fat foundation Now that the trend has decreased, the loyalty is gone Sales are down In 2004 the company launched the Snackwell’s ... what titles they like They might choose a book because they like the title, theme, or author But rarely they know the publisher of the book Everyone always asks me, “Why did you name your company...

Ngày tải lên: 14/08/2014, 05:20

... and can relate to them, then the outcome of their trials is more likely to go their way If the jury doesn’t like them, then they will get all the wrong kind of attention and the wrong results ... it, they will know the full power of their 76 MAY I HAVE YOUR ATTENTION, PLEASE? true experiences and make even better use of them as the treasures they are They bring their whole self to the ... be unique and authentic about what you’re branding Otherwise it is the same as others and not brandworthy Your experiences may seem ordinary, but if they are yours then they are your brand It has...

Ngày tải lên: 14/08/2014, 05:20

... that created your values of determination or pride, or perhaps your fears Examine them, inspect them, study and scrutinize them to learn from them and know their worth They are your treasures ... you feel good They don’t talk about the store They don’t even talk about the food in the store They just show what the food from their store leads to: a happy Thanksgiving Brilliant Their 2004 spring ... When they related this story to me, I asked them how often they told the story to their contributors How often did they connect their audience to the emotions and human heartstrings of the original...

Ngày tải lên: 14/08/2014, 05:20

... can they? Whether it is the Mother’s Day present that Dad is trying to keep hidden or the fact that they took the cookie that they shouldn’t have, their secrets come falling out of them The kind ... with 116 MAY I HAVE YOUR ATTENTION, PLEASE? them by sharing yourself and helping them believe that, for that moment, they are the most important people in your sight Then test your elevator pitch ... don’t believe in themselves or in their company Therefore their chances of getting the right kind of attention and creating loyalty are limited Build your brand on yourself and your authenticity You...

Ngày tải lên: 14/08/2014, 05:20

... down the left margin of the paper Without this branded stationery, the accounting numbers only told half of the story They lacked the ability to share the history of the company and make the reader ... experimenting with the graphics and the feel of a billboard Brand Relativity 135 The experiment should help you answer these three questions: Did they notice your billboard? Did it get their attention? ... show the product So their packaging did just that Instead of an illustration of the English muffins, a large open 136 MAY I HAVE YOUR ATTENTION, PLEASE? window was left clear in the package so the...

Ngày tải lên: 14/08/2014, 05:20

... distanced themselves from them 162 MAY I HAVE YOUR ATTENTION, PLEASE? No one likes to be told that they have made the wrong choice And when the Chicks criticized the president it was as if they were ... fascinating on your list If you believe in these qualities associated with your brand, would they disappear if your brand dissolved? No These are the qualities that you give to your brand Your brand ... of other precious books in the industry, they pointed out that they rarely had the publisher’s logo or brand imprint on the cover These employees had not been with our company from the start They...

Ngày tải lên: 14/08/2014, 05:20

... misdeed, the boy is allowed to remove the nail that represented the wrongdoing At the end of the lesson, when all the nails have been removed, the father reminds his young son that although the nails ... as to whether they enhance your true story and retell it in their own valueadding way, or detract from and destroy it If they aren’t adding to the sum then they are subtracting from it There is ... I HAVE YOUR ATTENTION, PLEASE? All the revenues and profits in your world cannot offset the losses of brand damage Your net value will be greatly influenced and will again be the sum of your financial...

Ngày tải lên: 14/08/2014, 05:20

... come in contact with the attention they deserve Your brand occupies the most important real estate that exists: the mind Mind your business and it will build your business, whether it is professional ... about to make the commitment—are as follows: Does your brand involve everyone? The greatest resource we have is our true experiences Know them Define them Tell them Share them How does your personal ... for attention and who we trust to fill it If you try to get from the attention something that it cannot give, then you will warp that desire for attention In other words, if we think that the attention...

Ngày tải lên: 14/08/2014, 05:20